Synopsis
This report provides an in-depth examination of the UK cooking and baking retail market covering market data, key retail players and consumer behavior.
Scope
The report covers:
Market values:
We provide overall, sector, category and product market values to give you a detailed overview of market potential; current and historic values are included
Future forecasts:
On a sector and category level we provide future forecasts over a five year timeframe; at product level we provide a directional forecast over a two year time window
Market shares:
Market shares for the leading retailers are included at category level. A future outlook is also provided for the main players to help you understand the future direction of market share.
Retailer profiles:
The leading retailers are profiled: critical metrics like store numbers, financials and, shares are provided along with an analysis of current strategy and future outlook.
Consumer profiles:
Statistics on who’s shopping for what are provided; these give a clear view on the most important consumer segments and groups.
Strategic dynamics:
The overall dynamics of the cooking and baking category are provided; this gives an understanding of the drivers of demand both currently and over the next five years.
Ideation and innovation:
Using all data and analysis, we provide broad suggestions for winning strategies that successful businesses will need to employ in the cooking and baking market.
Summary
Part of Conlumino's home retail research programme, this report provides detailed and comprehensive insight into what consumers are buying across the cooking and baking category, what they’re spending, where they’re shopping and why. The report also reviews leading players in the market and assesses their future prospects. Strategic analysis helps you to understand what actions your business needs to take in the market to win over the next five years.
Reasons To Buy
1. Understand how the market’s performing
This report forecasts what the size of the cooking and baking market will be over the next few years and give an indication of the sources of growth. In today’s turbulent market knowing where things are likely to go is essential for planning.
2. Explore the trends in the market
The report is written and complied by experts in the retail market. Rather than just presenting a mass of raw data, this expertise ensures the report explains why certain trends and patterns exist. In turn this allows you to understand the context of the market which aids your own decision making.
3. See what actual consumers think about your brand
The report contains analysis direct from the very people that shape demand: consumers. A whole range of consumer dynamics are included, explaining purchase triggers, brand and retailer preferences and conversions, and purchase considerations. In short they allow you to understand what people think about your brand or store.
4. Use the reports to shape strategy
The reports just leave you hanging. They contain practical tips and advice on how to succeed in the market and are a source of ideas. The analysis and insight help you with planning, strategy and exercises such as repositioning or brand development.
List Of Content
1. The market,
1.1 Headline summary,
1.2 Issues in the market,
1.3 Size and growth of the market,
1.4 Distribution channels,
2. Retailers,
2.1 Headline summary,
2.2 Shares for key retailers,
2.3 Position of retailers now and forecast,
2.4 Comparisons of key retail metrics,
2.5 Profiles of key retailers (Tesco, Argos, Asda, John Lewis, Lakeland, Wilkinsons, Debenhams, Ikea, House of Fraser, Sainsbury's, Morrisons),
3. The consumer,
3.1 Headline summary,
3.2 Background shopper trends,
3.3 Who is shopping and what they're buying,
3.4 Why consumers are buying,
3.5 Where retailers are shopping
List Of Table
1. Category size and growth
2. Channels of distribution
3. Retailer, key comparative data
4. Detailed penetration by product
5. Purchase motivation
6. Retailer usage
7. Retailer usage by demographic segment
8. Retailer conversion rates
9. Detailed drivers of store choice by retailer
List Of Figures
1. Key issues in the market,
2. Overall market size 2010-2016
3. Overall sources of growth 2010-2016
4. Pans, market sizes 2010-16
5. Pans, sources of growth 2010-16
6. Ovenware, market sizes 2010-16
7. Ovenware, sources of growth 2010-16
8. Baking utensils, market sizes 2010-16
9. Baking utensils, sources of growth 2010-16
10. Bake ware, market sizes 2010-16
11. Bake ware, sources of growth 2010-16
12. Baking gadgets, market sizes 2010-16
13. Baking gadgets, sources of growth 2010-16
14. Category size and growth matrix
15. Online sales proportion 2010-16
16. On and off-line growth rates 2010-16
17. Online penetration by category
18. Online growth by category
19. Channels of distribution 2011 and 2016
20. Retailer market shares 2011
21. Change in retailer market shares since 2010
22. Retailer prospects for next few years
23. Market positioning map 2012
24. Market positioning forecast map 2015
25. Tesco, key metric overview
26. Argos, key metric overview
27. Asda, key metric overview
28. John Lewis, key metric overview
29. Lakeland, key metric overview
30. Wilkinsons, key metric overview
31. Debenhams, key metric overview
32. Cooking and baking activities undertaken
33. Opinions on cooking and baking
34. Cooking skills
35. Baking skills
35. Skills matrix
36. Cooking and baking purchasing penetration, overall
37. Cooking and baking purchasing penetration, by demographic
38. Cooking and baking purchasing penetration, by region
39. Cooking and baking purchasing penetration, by category
40. Cooking and baking purchasing penetration, by typology
41. Purchasing motivation
42. Retailer usage
43. Differences between usage on cooking and baking
44. Drivers of store choice
45. Drivers of store choice by skill level (cooking)
46 Cooking and baking purchasing penetration (baking)
