1 Chapter 1: Introduction 8
1.1 Executive Summary 8
1.2 Topics Covered 9
1.3 Target Audience 10
1.4 Companies Mentioned 11
2 Mobile Commerce Overview 14
2.1 Mobile Commerce Applications 15
2.1.1 Mobile Money Transfer 16
2.1.2 Mobile Ticketing 17
2.1.3 Mobile Vouchers, coupons and Loyalty Cards 17
2.1.4 Content Purchasing 17
2.1.5 Information Services 17
2.1.6 Mobile Banking 18
2.1.7 Mobile Brokerage 18
2.1.8 Mobile Online Auctions 19
2.1.9 Physical Goods Purchasing 19
2.1.10 In Application Mobile Payments 19
2.1.11 Mobile Advertising 20
2.2 Virtual Goods 20
2.2.1 Virtual Products 21
2.2.2 Music Purchases 22
2.2.3 Applications Purchases 22
2.2.4 Online Games Virtual Goods Purchases 23
2.3 Mobile Commerce Technologies 25
2.3.1 Mobile Client Device Technologies and Issues 26
2.4 Mobile Commerce Application Analysis 26
2.4.1 Applications with HTML5 27
2.4.2 Hyper Mobile Commerce Applications 31
2.4.3 Mobile OS Challenges to the M-commerce Applications 36
2.5 Retailer Mobile Commerce Revenue 39
2.5.1 Go Big Data to Deliver Better Customer Experiences 40
2.5.2 Customize Communication 40
2.5.3 Influence Purchase Decisions in-Store 40
2.5.4 Cater and Streamline Business 40
2.5.5 Intelligent Targeting: Anytime Anywhere Marketing 41
2.5.6 Create Internal Apps 41
3 Mobile Commerce Vendors 43
3.1 Usablenet Services 43
3.1.1 Usablenet SWOT 44
3.2 Sevenval 45
3.3 Moovweb 45
3.4 Curbside 46
3.5 Digby 46
3.5.1 Digby SWOT Analysis 48
3.6 Netbiscuits 50
3.7 Global Bay 50
3.8 Endec 51
3.9 Unbound Commerce 51
3.10 Branding Brand 52
3.11 Kony Solutions 53
3.12 No Need 4 Mirrors 53
3.13 Mobile Commerce Vendors Ranking 54
3.13.1 Vendor Ranking Based on Market Share 56
4 Top Revenue Mobile Commerce Applications 57
4.1 Mobile Commerce Apps with Image Recognition Features 57
4.2 Scan-able Products and virtual Price-tags 58
4.3 Social-Apps Interactions 59
4.3.1 Case Study: Buzztala and Video Advertising 62
4.4 Social Commerce and Retail Opportunities 62
4.4.1 Social Commerce and Business Intelligence 66
4.4.2 Post-Sale Service 69
4.5 Mobile Social Commerce Applications 69
4.5.1 Social integration 69
4.5.2 Check-ins 70
4.5.3 Reviews 70
4.5.4 Group Buying and Daily Deals 70
4.5.5 Q&A 71
4.5.6 Style Feedback 71
4.5.7 Shopping Feedback 71
4.5.8 Collecting 72
4.5.9 Case Study: Amex allows social offers for merchants 72
4.6 Location Commerce Apps 73
4.7 Mobile Video Advertising and ROI 74
4.7.1 Case Study: Video Advertising in Mobile Apps 79
5 Mobile Financial Services Market 2015 - 2020 83
5.1 Mobile Banking Overview 85
5.1.1 Mobile Banking Customers Globally Growth Rates 86
5.2 Top Banks with Mobile Banking Customers 87
6 Mobile Marketing and Advertising Industry 2015 - 2020 89
6.1 Mobile Advertising Vendors Analysis 89
6.2 Rhythm NewMedia 91
6.3 Vdopia 92
6.4 Greystrip 92
6.5 Madvertise 93
6.6 BuzzCity 93
6.7 Adfonic 94
6.8 InMobi 94
6.9 Jumptap 95
6.10 Admob 95
6.11 Third Screen Media 96
6.12 Millennial Media 96
6.13 Global Mobile Marketing Spending 2015-2020 97
6.13.1 Over the Top (OTT) Providers Market 100
7 Global Spending on Mobile Commerce and Marketing 102
7.1 Top Mobile Ad Networks Revenues 102
7.2 Mobile Commerce Market 2015-2020 103
7.2.1 US 103
7.2.2 Europe 104
7.2.3 Asia 105
List of Tables
Table 1: Market Share Rankings 56
Table 2: Mobile Banking Customers 88
Table 3: Global Mobile Ad Spending 102
Table 4: Top Mobile Ad Networks 102
List of Figures
Figure 1: Mobile Platform Market Share 2012 - 2020 37
Figure 2: Social Commerce Growth 63
Figure 3: Brands and Social Commerce 65
Figure 4: Mobile Banking Users Globally 86
Figure 5: Mobile Marketing Vendors Metrics 91
Figure 6: US M-commerce Market 2014 - 2020 104
Figure 7: Europe M-commerce Market 2014 - 2020 105
Figure 8: Asia M-commerce Market 2014 - 2020 106
