Market Focus: Trends and Developments in the Bakery & Cereals Sector in Romania

Synopsis
This report brings together consumer insight and market data to provide a comprehensive brief of the Romanian Bakery & Cereals Snacks sector. This allows for the rapid identification of key growth opportunities across major Bakery & Cereals categories and their packaging.
Scope
Urbanization and busy lives are leading to a change in consumption patterns among Romanian consumers. The search for Better Value for Money and Health & Wellness concerns are influencing consumers’ choice of Bakery & Cereals products in Romania. Artisanal baked products will continue to hold the majority share in the market as freshness and convenience is an important consideration while purchasing Bakery products in Romania.
Summary
• Rising demand for healthy and functional products contribute to the growth of baked products in Romania.
• The relatively un-tapped Biscuits and frozen Bakery markets creates opportunities for marketers.
• Consumers searching for Better Value for Money, and Health and Wellness concerns will drive consumption in the Bakery & Cereals market.
• The search for convenience will continue to influence sales of Bakery & Cereals products in Romania.
• Low cost and ease of packaging will continue to drive the use of Bag/Sachets and Films in Romania.
Reasons To Buy
This overview of the consumer and market dynamics of the Bakery & Cereals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market, and identify the key trends that will drive growth in the coming years.