Market Focus: Trends and Developments in the Bakery & Cereals Sector in Thailand

Synopsis
This report brings together consumer insight and market data to provide a comprehensive brief of the Thai Bakery & Cerealssector. This allows for the rapid identification of key growth opportunities across major Bakery & Cerealscategories and their packaging.
Scope
The Bakery & Cereals market in Thailand is driven by Bread & Rolls, Cookies, and Cakes, Pastries & Sweet Pies, which together account for more than three quarters of the overall market by value.Positive socio-economic factors such as the high share of the working population, increased urbanization, and growth in disposable income will drive growth in the market. Imported brands will remain in demand owing to their high quality, particularly in categories such as Cookies, Breakfast Cereals, and Savory Biscuits.
Summary
• Exchange rate fluctuations are inducing volatility in sales growth in US dollar terms.
• Bread & Rolls is the largest and fastest growing category in the overall market.
• Age related products and Indulgence seeking behavior is driving Bakery & Cereals consumption in Thailand.
• Private labels are performing well in Thailand, and penetration is relatively high within the Thai Bakery & Cereals market. Retailers in Thailand have heavily promoted and introduced store brands at a lower price, and consumers consider the quality to be almost the same as national brands.
• Film and Trays made of Flexible Packaging are the most commonly used packaging materials in Thailand’s Bakery & Cereals market.
Reasons To Buy
This overview of the consumer and market dynamics of the Thai Bakery & Cereals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.