Market Focus: Trends and Developments in the Bakery & Cereals Sector in the Netherlands

Synopsis
This report brings together consumer insight and market data to provide a comprehensive brief of the Dutch Bakery & Cereal sector. This allows for the rapid identification of key growth opportunities across major Bakery & Cereals categories and their packaging.
Scope
The Bakery & Cereals market in the Netherlands is driven by the Bread & Rolls and Cookies categories, which accounted for more than half of the overall market by value. Cereal Bars and Energy Bars are gaining popularity as on-the-go convenient products are poised for high growth during the forecast period. The country’s large aging population coupled with rising living standards provides opportunity for marketers to introduce new and innovative bakery products with functional benefits.
Summary
• The Dutch Bakery & Cereals market shows stagnant growth both in value and volume terms
• Personal Space & Time and the desire to Indulge are the most important trends driving consumption of Bakery & Cereals products in the Netherlands
• Hypermarkets & Supermarkets are the most preferred destination for the purchase of Bakery products in the Netherlands, followed by Food & Drinks Specialists and Convenience Stores.
• Morning Goods will experience the highest growth as a result of rising demand from a busy population
• Breakfast Cereals will increase in popularity and will increase their market share during 2008-2018
Reasons To Buy
This overview of the consumer and market dynamics of the Dutch Bakery & Cereals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.