Market Focus: Trends and Developments in the Dairy Food Sector in Australia

Synopsis
This report brings together consumer insight and market data to provide a comprehensive brief of the Australian Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.
Scope
Increased health concerns, due to the rising number of obese Australians, have led to the growth of market for innovative products Dairy snacks that are low-fat and come with nutritious additives. Longer working hours and an increase of women in the work force has led to Australians seeking convenience and products that are ready to consume.
Summary
• The food Retail market in Australia is dominated by the large presence of domestic players like Woolworths and Coles. Hypermarkets & Supermarkets account for the largest share of Australia’s Dairy food sales.
• Private Label sales in Australia are expected to grow further with more Australian consumers seeking inexpensive products.
• Due to increasing health concerns, the market for low fat, low calorie, pro-biotic Yogurt and Milk is expected to grow further within the Dairy market.
• Convenience, value for money and Health influences the Australian Dairy market due to growth in households with both partners working. Product Prices are crucial and a determining factor that consumers look out for.
• Milk is the leading category by value experiencing a modest growth rate during the period 2008-2018.

Reasons To Buy
This report brings together consumer insight and market data to provide a comprehensive brief of the Australian Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging