Market Focus: Trends and Developments in the Savory Snacks Sector in Malaysia

Synopsis
This report brings together consumer insight and market data to provide a comprehensive brief of the Malaysian Savory Snacks sector. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.
Scope
Significant young and adult population and massive urbanization in Malaysia have influenced the launch of new products and has provided growth opportunities across the Savory Snacks market. Due to Malaysia’s diverse ethnicity, individual and customized preferences are observed while consuming Savory Snacks products. Malaysian halal certification is widely accepted and multi-nationals investing in Malaysia for the same will result in changing domestic market dynamics while encouraging growth in Savory Snacks consumption amongst Malaysians.
Summary
• The food retail market in Malaysia is dominated by Convenience Stores and has the presence of both international and domestic players.
• Urbanization in Malaysia is rapid and the movement in second and third tiered cities has led to growth of the Savory Snacks market across categories.
• As convenience is important to the Malaysian consumer, many small neighborhood stores have been opened. Brands need to ensure the availability of Savory Snacks Products in these stores.
• Due to the huge young and child population in Malaysia, product innovation, novel packaging, and creative positioning are factors that will influence the buying decision of young Malaysian consumers.
• Processed Snacks is the leading category by value in Malaysia recording a moderate growth rate.
Reasons To Buy
This overview of the consumer and market dynamics of the Malaysian Savory Snacks sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.