TrendSights: Biodiversity

TrendSights: Biodiversity

Category : Consumer Goods
November  2014  Pages : 71



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Summary
The increasing visibility of the effects of unsustainable sourcing and production is raising the profile of this particular green issue. Producers are working towards completely sustainable production, meaning that losses of biodiversity are countered, in addition to using alternative ingredients and beginning the process of credible consumer education.


Synopsis
- Identify 14 innovation platforms, from innovation drivers and routes to marketing strategies that help to promote species richness.

- View a sector-by-sector comparison of traditional and new approaches to protecting biodiversity.

- Access a unique blend of consumer and innovation insight to understand how to more effectively and profitably help biodiversity.

Reasons To Buy
- What is the Biodiversity sub-trend? What is driving - and inhibiting - the development of pro-biodiversity innovation?

- Do attitudes towards biodiversity differ by sector? How important is biodiversity loss in each of the major FMCG sectors?

- How can we work alongside increasing legislation to protect species richness and still see profit and consumer engagement?

Key Highlights
Over the last 40 years, a 52% decline in biodiversity has been recorded. A growing population and the resultant ecological demands mean that the FMCG industry is a key party in this loss. Unsustainable harvesting and production places unmanageable pressure on natural resources.

Despite two thirds of consumers globally being concerned about species and habitat loss, only 31% look for on-pack ethical or sustainability logos all or most of the time. This "ideal-reality" gap shows the disparity between consumer concerns and either understanding of what can be done or willingness to do something about it.
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