About TV Ad Spending
TV advertising is a platform that enables advertisers to promote their products and create more awareness among consumers to influence the buying decision of customers. As TV is the largest viewed medium by people in the US, advertisers are more attracted to this medium of advertising. Advertising on TV can be done through free-to-air channels and multichannel system. Private sector companies are the major buyers in this market. However, the governments and NGOs also spend a significant amount on TV advertising.
Technavios analysts forecast the TV ad spending market in the US to grow at a CAGR of 3.38% during 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the TV ad spending market in the US for 2015-2019. To calculate the market size, the report takes into account the revenue generated from advertising through various technologies such as free-to-air and multichannel TV.
Technavios report, TV Ad Spending Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Key Vendors
• ATandT
• Berkshire Hathaway
• Comcast
• General Motor
• Procter and Gamble
Other Prominent Vendors
• Berkshire Hathaway
• Fiat
• Pfizer
• Toyota
• Verizon
Market Driver
• TV Advertisements with Digital Touch Points
• For a full, detailed list, view our report
Market Challenge
• High Cost of TV Advertising
• For a full, detailed list, view our report
Market Trend
• Data and Audience-driven TV Advertising
• For a full, detailed list, view our report
Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Customer segments
03.2.1 Advertising Agencies
03.2.2 Brand Managers
03.2.3 Marketing Professionals
03.3 Definitions
03.3.1 Free-to-air
03.3.2 Multichannel TV
03.4 Base year
03.5 Vendor segmentation
03.6 Summation Errors
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.2 Market Size and Forecast
06.3 Five Forces Analysis
07. Market Segmentation by Technology
07.1 US TV Ad Spending Market by Technology 2014-2019
07.2 US Multichannel TV Ad Spending Market
07.2.1 Market Size and Forecast
07.3 US Free to Air TV Ad Spending Market
07.3.1 Market Size and Forecast
08. Key Leading Countries
08.1 US
08.2 Top 10 Leading Countries by Market Share in terms of Ad expenditure
09. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Trends and their Impact
16. Vendor Landscape
16.1 Competitive Scenario
16.2 Other Prominent Vendors
16.3 Leading Agencies 2014
17. Key Vendor Analysis
17.1 P&G
17.1.1 Key Facts
17.1.2 Business Overview
17.1.3 Business Segmentation by Revenue 2013
17.1.4 Business Segmentation by Revenue 2012 and 2013
17.1.5 Geographical Segmentation by Revenue 2013
17.1.6 Business Strategy
17.1.7 Recent Developments
17.2 General Motors
17.2.1 Key Facts
17.2.2 Business Overview
17.2.3 Business Segmentation by Revenue 2013
17.2.4 Business Segmentation by Revenue 2012 and 2013
17.2.5 Geographical Segmentation by Revenue 2013
17.2.6 Business Strategy
17.2.7 Recent Developments
17.2.8 SWOT Analysis
17.3 AT&T
17.3.1 Key Facts
17.3.2 Business Overview
17.3.3 Business Segmentation by Revenue 2013
17.3.4 Business Segmentation by Revenue 2012 and 2013
17.3.5 Business Strategy
17.3.6 Recent Developments
17.3.7 SWOT Analysis
17.4 Comcast
17.4.1 Key Facts
17.4.2 Business Overview
17.4.3 Business Segmentation by Revenue 2013
17.4.4 Business Segmentation by Revenue 2012 and 2013
17.4.5 Business Strategy
17.4.6 Recent Developments
17.4.7 SWOT Analysis
17.5 L'Oreal
17.5.1 Key Facts
17.5.2 Business Overview
17.5.3 Business Segmentation by Revenue 2013
17.5.4 Business Segmentation by Revenue 2012 and 2013
17.5.5 Geographical Segmentation by Revenue 2013
17.5.6 Business Strategy
17.5.7 Recent Developments
17.5.8 SWOT Analysis
18. Other Reports in this Series
List of Exhibits:
Exhibit 1: Market Research Methodology
Exhibit 2: US TV Advertising Segmentation
Exhibit 3: Global TV Ad-spending Market 2014-2019 ($ billions)
Exhibit 4: US TV Ad spending by Technology 2014 and 2019 ($ billion)
Exhibit 5: US Multichannel TV Ad Spending Market 2014-2019 ($ billion)
Exhibit 6: US Free to Air TV Ad Spending Market 2014-2019 ($ billion)
Exhibit 7: Top 10 Leading Countries by Market Share in terms of Ad expenditure
Exhibit 8: P&G: Business Segmentation by Revenue 2013
Exhibit 9: P&G: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 10: P&G: Geographical Segmentation by Revenue 2013
Exhibit 11: General Motors: Business Segmentation by Revenue 2013
Exhibit 12: General Motors: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 13: General Motors: Geographical Segmentation by Revenue 2013
Exhibit 14: AT&T: Business Segmentation by Revenue 2013
Exhibit 15: AT&T: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 16: Comcast: Business Segmentation by Revenue 2013
Exhibit 17: Comcast: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 18: TV Ad-spending Market in the US: Business Segmentation by Revenue 2013
Exhibit 19: TV Ad-spending Market in the US: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 20: TV Ad-spending Market in the US: Geographical Segmentation by Revenue 2013
