TV Ad-spending Market in the US 2015-2019

TV Ad-spending Market in the US 2015-2019

Category : ICT & Media
Published On : August  2015
Pages : 67



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About TV Ad Spending
TV advertising is a platform that enables advertisers to promote their products and create more awareness among consumers to influence the buying decision of customers. As TV is the largest viewed medium by people in the US, advertisers are more attracted to this medium of advertising. Advertising on TV can be done through free-to-air channels and multichannel system. Private sector companies are the major buyers in this market. However, the governments and NGOs also spend a significant amount on TV advertising.

Technavios analysts forecast the TV ad spending market in the US to grow at a CAGR of 3.38% during 2014-2019.

Covered in this Report
This report covers the present scenario and the growth prospects of the TV ad spending market in the US for 2015-2019. To calculate the market size, the report takes into account the revenue generated from advertising through various technologies such as free-to-air and multichannel TV. 

Technavios report, TV Ad Spending Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market. 

Key Vendors
• ATandT
• Berkshire Hathaway
• Comcast
• General Motor
• Procter and Gamble

Other Prominent Vendors
• Berkshire Hathaway
• Fiat
• Pfizer
• Toyota
• Verizon

Market Driver
• TV Advertisements with Digital Touch Points
• For a full, detailed list, view our report

Market Challenge
• High Cost of TV Advertising
• For a full, detailed list, view our report

Market Trend
• Data and Audience-driven TV Advertising
• For a full, detailed list, view our report

Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

03.1 Market Overview

03.2 Customer segments

03.2.1 Advertising Agencies

03.2.2 Brand Managers

03.2.3 Marketing Professionals

03.3 Definitions

03.3.1 Free-to-air

03.3.2 Multichannel TV

03.4 Base year

03.5 Vendor segmentation

03.6 Summation Errors

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

06. Market Landscape

06.1 Market Overview

06.2 Market Size and Forecast

06.3 Five Forces Analysis

07. Market Segmentation by Technology

07.1 US TV Ad Spending Market by Technology 2014-2019

07.2 US Multichannel TV Ad Spending Market

07.2.1 Market Size and Forecast

07.3 US Free to Air TV Ad Spending Market

07.3.1 Market Size and Forecast

08. Key Leading Countries

08.1 US

08.2 Top 10 Leading Countries by Market Share in terms of Ad expenditure

09. Buying Criteria

10. Market Growth Drivers

11. Drivers and their Impact

12. Market Challenges

13. Impact of Drivers and Challenges

14. Market Trends

15. Trends and their Impact

16. Vendor Landscape

16.1 Competitive Scenario

16.2 Other Prominent Vendors

16.3 Leading Agencies 2014

17. Key Vendor Analysis

17.1 P&G

17.1.1 Key Facts

17.1.2 Business Overview

17.1.3 Business Segmentation by Revenue 2013

17.1.4 Business Segmentation by Revenue 2012 and 2013

17.1.5 Geographical Segmentation by Revenue 2013

17.1.6 Business Strategy

17.1.7 Recent Developments

17.2 General Motors

17.2.1 Key Facts

17.2.2 Business Overview

17.2.3 Business Segmentation by Revenue 2013

17.2.4 Business Segmentation by Revenue 2012 and 2013

17.2.5 Geographical Segmentation by Revenue 2013

17.2.6 Business Strategy

17.2.7 Recent Developments

17.2.8 SWOT Analysis

17.3 AT&T

17.3.1 Key Facts

17.3.2 Business Overview

17.3.3 Business Segmentation by Revenue 2013

17.3.4 Business Segmentation by Revenue 2012 and 2013

17.3.5 Business Strategy

17.3.6 Recent Developments

17.3.7 SWOT Analysis

17.4 Comcast

17.4.1 Key Facts

17.4.2 Business Overview

17.4.3 Business Segmentation by Revenue 2013

17.4.4 Business Segmentation by Revenue 2012 and 2013

17.4.5 Business Strategy

17.4.6 Recent Developments

17.4.7 SWOT Analysis

17.5 L'Oreal

17.5.1 Key Facts

17.5.2 Business Overview

17.5.3 Business Segmentation by Revenue 2013

17.5.4 Business Segmentation by Revenue 2012 and 2013

17.5.5 Geographical Segmentation by Revenue 2013

17.5.6 Business Strategy

17.5.7 Recent Developments

17.5.8 SWOT Analysis

18. Other Reports in this Series

List of Exhibits:
Exhibit 1: Market Research Methodology
Exhibit 2: US TV Advertising Segmentation
Exhibit 3: Global TV Ad-spending Market 2014-2019 ($ billions)
Exhibit 4: US TV Ad spending by Technology 2014 and 2019 ($ billion)
Exhibit 5: US Multichannel TV Ad Spending Market 2014-2019 ($ billion)
Exhibit 6: US Free to Air TV Ad Spending Market 2014-2019 ($ billion)
Exhibit 7: Top 10 Leading Countries by Market Share in terms of Ad expenditure
Exhibit 8: P&G: Business Segmentation by Revenue 2013
Exhibit 9: P&G: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 10: P&G: Geographical Segmentation by Revenue 2013
Exhibit 11: General Motors: Business Segmentation by Revenue 2013
Exhibit 12: General Motors: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 13: General Motors: Geographical Segmentation by Revenue 2013
Exhibit 14: AT&T: Business Segmentation by Revenue 2013
Exhibit 15: AT&T: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 16: Comcast: Business Segmentation by Revenue 2013
Exhibit 17: Comcast: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 18: TV Ad-spending Market in the US: Business Segmentation by Revenue 2013
Exhibit 19: TV Ad-spending Market in the US: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 20: TV Ad-spending Market in the US: Geographical Segmentation by Revenue 2013
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