User Generated Video 2006 - 2007: Mania and Myth

User Generated Video 2006 - 2007: Mania and Myth

Category : ICT & Media
Published On : November  2006
Pages : 295



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UGV shot into prominence in 2006 with new sources content, a unique distribution stage and pent up viewer demand for content that formally resided on the edge of the counter culture experience, but became a pop culture phenomenon. But meteoric broadband successes can cut both ways, and the market is showing clear signs of maturation. This report offers detailed usage, trending data and audience analysis for UGV sites including Yahoo Video, Ebaumsworld, YouTube, MySpace, Guba, Grouper, Sharkle, Break.com, Revver.com, Google Video, Metacafe, Clipshack, ManiaTV!, Heavy.com and others.

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  The UGV market went vertical in 2006 1
  MySpace and YouTube capture a combined 64% of views in '06 1
  UGV Viewing Share: 2006 1
  UGV Year-Over-Year View Growth Comparison and Forecast: 2005 - 2007 2
  UGV sites have unique business and publishing models 2
  There isn't one user or creator of UGV 2
  A transformation six years in the making 2
INTRODUCTION TO UGV 4
  Development Trends, Market Size and Forecasts 4
    Views and market visibility went vertical in 2006 4
    UGV Growth in 2006 4
    UGV Year-Over-Year View Comparison: 2005 vs. 2006 4
    User Generated Video: 2005 Views 5
    UGV Growth In 2007 5
    UGV Year-Over-Year View Growth Comparison and Forecast: 2005 - 2007 5
    MySpace and YouTube capture a combined 64% of views in '06 7
    User Generated Video: 2006 Views and 2007 Market Growth Forecasts 7
    UGV Viewing Share: 2006 8
    UGV sites have unique business and publishing models 8
    There isn't one user or creator of UGV 9
    Six years of increasing broadband penetration finally create a genre "hit" 9
    One way video becomes a linked in, linked to and multi-way experience 10
    UGV is many things, but is it greater than the sum of its parts? 11
    UGV is new, and so is the creative community's engagement 11
    New leaders getting the attention of old leaders 11
    UGV: Have a good idea? Place your bets on yourself 12
    Let me touch your brand 12
    How big is the transformation? 13
    Is user generated video a fad? 13
    International audiences: Generating content and views, but hard to monetize 13
SECTION ONE 15
  Break.com, ClipShack and Ebaumsworld 15
    Break.com: Short, Funny Video and an Incentive-Driven Upload Model 15
    Video programming 15
    Break.com Usage Metrics: 2005 and 2006 16
  Clipshack/Reality Digital: The Front End of Reality Digital's UGV Capture and Management Platform 22
    Video programming 22
    Usage Metrics 22
  Ebaumsworld.com: Extreme, Outrageous, Hilarious and Incentive-Based 29
    Video programming 29
    Ebaumsworld.com Usage Metrics: 2006 30
SECTION TWO 36
  Google, Grouper and Guba 36
    Google Video: It's About Search and Discovery, Plus Linking Affiliated Sites with Advertisers 36
    Video Programming 36
    Google: Video Usage 2005 and 2006 37
  Grouper.com: A Global Audition and Product Review Platform 43
    Video programming 43
    Grouper.com Usage Metrics: 2006 44
  Guba.com 50
    Video programming 50
    Guba.com Usage Metrics: 2006 51
SECTION THREE 57
  Heavy.com, Maniatv, Sharkle.com 57
    Heavy.com: Thrills, Spills and Babes 57
    Video Programming 57
    Heavy.com Usage Metrics: 2006 58
  Mania Tv!: 24/7 Site Produced And User Created Video Channels 63
    Video programming 63
    Mania TV!: Streams Served/Hours Viewed 2005 - 2006 64
    Usage Metrics 64
  Sharkle/Vitrue: User Generated Content And Advertising Combine To Create Social Networked Marketing 73
    Video programming 73
    Sharkle Usage Metrics: 2006 74
SECTION FOUR 79
  Livedigital/Oversee.Net: Personality Brands and Personalized Channels 79
    Video Programming 79
    Usage Metrics 80
    Livedigital Category Ranking 80
    Livedigital Category Share: % Total Views Oct. 2005 - July 2006 80
    Livedigital.com Content Category Analysis 81
    The Top Three Categories on Livedigital Make Up 52% of Total Viewing Share 81
    Live Digital Content Category Share 82
    Livedigital Content Category Share: Oct. '05 - Sept. '06 82
    Historical Average Views per Month Hold Stable Through September, but 3rd Q. Trends Continue Downward 83
    Livedigital Monthly Upload and View Trends 83
    Livedigital Monthly View Trend Analysis: Oct. '05 - Sept. 06 84
    Livedigital Upload and View Ratio 84
    Uploads Increase on Livedigital, Views per Upload Decline in '06 84
    Livedigital Upload and View Ratio Analysis: Oct. '05 - Sept. '06 85
    The Top 500 Clips on Livedigital Account for 28% of Total Views through September 2006 85
  Livedigital Top 500 Clips: All Time 86
SECTION FIVE 100
  Metacafe: User Review, Installed Client Base Combine to Create a Deep UGV Library that Generates Views 100
    Video Programming 100
    Usage Metrics 100
    Metacafe: Total Views June - August 2006 100
    Metacafe: Total Views and Client Downloads: June - August 2006 101
    Metacafe Usage Metrics: August 2006 Library and Client Application 102
    Metacafe: Total Video Clips Published July 2004 - July 2006 103
    Metacafe Total Views: Data Capture Run August 11 - 12 2006 104
    Metacafe Total Video Views: July 2004 - July 2006 105
  Metacafe Library Daily Usage Comparison: Top 500 Clips '04 - '06 111
SECTION SIX 128
  Revver.com, Stupidvideos 128
    Revver.com: A Boutique Petry Dish For Advertainment And Creative Exposure 128
    Video Programming 128
    Usage Metrics 128
    Upload Activity Has Increased Dramatically 129
    Library Views By Month Also Exhibit A Similar Growth Pattern In '06 129
    Revver.com: File to Views Analysis 129
    Revver.Com: Files Uploaded Trending Pattern: Sept. '05 - July '06 130
    Revver.Com Library Views by Month: Sept. '05 - July '06 130
    Revver.com: Unique User Analysis 131
    High Number of Seldom Viewed Clips 132
  Revver.com: The Top 500 Videos December 2005 - August 2006 132
  Stupidvideos.com 144
    Video Programming 144
    Usage Metrics 145
    Stupidvideos.com: 2003 - 2006 User Metrics 145
SECTION SEVEN 153
  Yahoo Video (Video.Yahoo.com): A Hybrid Hosted and Linked to Best of UGV Environment 153
    Video Programming 153
    Yahoo Content Category and Channel Linking Analysis 154
    Yahoo UGV Content Stream Origination: 2006 154
    Posters are Actually Yahoo Video "Channels" 155
    Usage Metrics 155
    Yahoo Content Category and Channel Linking Analysis 156
    Yahoo Video UGV Summary and Totals 156
    Yahoo UGV Channel Usage Analysis 158
    Yahoo Video Experiences Some Seasonality 169
    Yahoo Video Monthly Catalog Analysis 169
    Yahoo Video Monthly Catalog Usage Analysis: May-October '06 170
    Animals, Humor Popular Categories on Yahoo Video 170
    Yahoo Content Category Share Analysis 171
    Yahoo Video Content Category Share: 2006 171
    Long-Form Episodic Files Boost Average Clip Length 172
  Yahoo Video: The Top 500 Viewed Clips 173
  Yahoo Video Q & A 189
SECTION EIGHT 199
  YouTube: A Large UGV Library, Industry Buzz, A Major Media Owner, but Still the Most Unpredictable Entertainment Experience and Viewing Trends 199
    Video Programming 199
    Early Visibility 199
    YouTube' Polar Ends: Immediate Adulation or Internet Obscurity? 199
    UGV Discovery: Browsing for Gems 200
    Valuation Based on Usage Metrics Yields a Rich Multiple 200
    What Inventory Might be Worth in a Pre-Roll Advertising Environment 200
    Google Buys A Brand and Market Share 201
    Usage Metrics 201
    The Deeper into Library, the Fewer the Views 201
    YouTube Usage Profile: 58,200 Total Clip Data Harvest all Categories 203
    YouTube Category Share Analysis 204
    YouTube Content View Analysis: Sept. '05 - Sept. 06 204
    Establishing a Monthly Average Clip View Benchmark 205
    The Top 100 YouTube Videos: 105 Million Views in June '06 205
    Large Library, A Potentially Uneven Entertainment Experience 206
    YouTube Video Library Upload Flow: 8/31/06 - 9/7/06 207
    Over 411,000 Video Clips Added The First Week In September 2006 208
    YouTube Views Go Vertical When People Talk About the Clip 208
    Ratings Surprise: Highly Rated Content Under Performs on YouTube 208
    UGV: Viral Video, Blogs And People Watching People 208
    YouTube Videos By Category (Top 100 Videos In Each Category) 209
    Top 1,215 Videos Generate An Average Of 188,360 Views In September 2006 212
    YouTube: Top Video Clip Views By Category 213
    Comedy The Top Content Category On, Followed by People, Sports and Entertainment 214
    YouTube Content Category Viewing Share: Data Run 9/7/06 taken from 4,800 Clip Sample/Category 214
    YouTube Usage Profile: 58,200 Total Clip Data Harvest All Categories 215
    Category Performance: 4,800 Clips/Category 216
    YouTube Top Videos: All Time 216
    YouTube Top Videos By Group 217
    Dramatic Drop-Off In Views Going Deeper Into the Library for Most Content Categories 217
    YouTube Top Views Comparison 218
    Analysis Of 228,870 Video Clips Shows Comedy Remains the Top Category, Followed by Entertainment, Music and Arts 218
    YouTube Category Share Analysis 218
    YouTube Content Category Clips: Average Views Based on 228,870 File Sample Sept. '05 - Sept. '06 219
    YouTube Content Category Share: 228,870 File Analysis 219
    Each YouTube Content Category Shows Some Signs Category-Specific Seasonality and the Effects of Competition and/or Maturation 219
    Comedy 220
    YouTube Comedy Category Analysis 220
    YouTube Comedy Category Analysis: Sept. '05 - Sept. '06 221
    Entertainment 221
    YouTube Entertainment Category Analysis 221
    YouTube Entertainment Category Analysis: Sept. '05 - Sept. '06 222
    Music 222
    YouTube Music Category Analysis 222
    YouTube Music Category Analysis: Sept. '05 - Sept. '06 223
    Arts 223
    YouTube Arts Category Analysis 223
    YouTube Arts Category Analysis: Sept. '05 - Sept. '06 224
    People 224
    YouTube People Category Analysis 224
    YouTube People Category Analysis: Sept. '05 - Sept. '06 225
    Sports 225
    YouTube Sports Category Analysis 225
    YouTube Sports Category Analysis: Sept. '05 - Sept. '06 226
    Video Games 226
    YouTube Video Games Category Analysis 226
    YouTube Video Games Category Analysis: Sept. '05 - Sept. '06 227
    News/Blogs 227
    YouTube News/Blogs Category Analysis 227
    YouTube News/Blogs Category Analysis: Sept. '05 - Sept. '06 228
    Science 228
    YouTube Science Category Analysis 228
    YouTube Science Category Analysis: Sept. '05 - Sept. '06 229
    Autos 229
    YouTube Autos Category Analysis 229
    YouTube Autos Category Analysis: Sept. '05 - Sept. '06 230
    Pets 230
    YouTube Pets Category Analysis 230
    YouTube Pets Category Analysis: Sept. '05 - Sept. '06 231
    Travel 231
    YouTube Travel Category Analysis 231
    YouTube Travel Category Analysis: Sept. '05 - Sept. '06 232
    Global Audience Ramps Up, Average Views Trends Down 232
    YouTube Worldwide Unique Users And Views 232
    Views per Unique World User Per Month 233
    The Following Comments Were Made By YouTube CEO And Co-Founder Chad Hurley at Digital Hollywood, August 15 2006 During a Panel Discussion called The Next Level of Consumer Entertainment Experience 233
  Accustream Addenda on YouTube 235
  YouTube Most Viewed Videos by Time (All Time, This Week, This Month, This Day) 236
SECTION NINE 249
  MySpace.com: UGV, Professional And Semi-Professional Video Nested Inside A Social Community And Networking Environment 249
    Video Programming 249
    File Duplication Abounds 249
    Semi-Professional and Professional Content 250
    MySpace Professional and Semi-Professional Content Analysis: 2006/2007 250
    Usage Metrics 250
    MySpace UGV Content Category Analysis 2006/2007 251
    MySpace Average Views per Content Category 252
    MySpace File Usage Analysis: Category Files and Views 253
    MySpace On Track to Deliver and Average About 1.5 Billion Views per Month in 4th Q 2006 and into 2007 253
    MySpace UGV Content Category Analysis 2006/2007 254
    MySpace Content Category Analysis: Seasonality Declines Noted Across Library 255
    Animals 255
    MySpace Category Analysis: Animals Jan. '06 - Oct. '06 255
    Animals 256
    Animation 258
    Animation/CGI 258
    MySpace Category Analysis: Animation/CGI Jan. '06 - Oct. '06 259
    Automotive 261
    Automotive 261
    MySpace Category Analysis: Automotive Jan. '06 - Oct. '06 262
    Comedy 264
    Comedy 264
    MySpace Category Analysis: Comedy Jan. '06 - Oct. '06 265
    Entertainment 267
    Entertainment 267
    MySpace Category Analysis: Entertainment Jan. '06 - Oct. '06 268
    Extreme 270
    Extreme 270
    MySpace Category Analysis: Extreme Jan. '06 - Oct. '06 271
    Instructional 273
    Instructional 273
    MySpace Category Analysis: Instructional Jan. '06 - Oct. '06 273
    Music 275
    Music 275
    MySpace Category Analysis: Music Jan. '06 - Oct. '06 276
    News 278
    News 278
    MySpace Category Analysis: News Jan. '06 - Oct. '06 278
    Schools/Ed 280
    Schools/Ed 280
    MySpace Category Analysis: Schools/Ed Jan. '06 - Oct. '06 280
    Science 282
    Science 282
    MySpace Category Analysis: Science Jan. '06 - Oct. '06 282
    Sports 284
    Sports 284
    MySpace Category Analysis: Sports Jan. '06 - Oct. '06 284
    Travel 286
    Travel 286
    MySpace Category Analysis: Travel Jan. '06 - Oct. '06 287
    Video Games 289
    Video Games 289
    MySpace Category Analysis: Video Games Jan. '06 - Oct. '06 290
    Weird 292
    Weird 292
    MySpace Category Analysis: Weird Jan. '06 - Oct. '06 293
SECTION TEN 295
  Accustream Research UGV Database 2006 295
 
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