Video Ad Tech Systems: Inventory Clearing, Trafficking, Spend and Business Operations Analytics: 2014 – 2016

Video Ad Tech Systems: Inventory Clearing, Trafficking, Spend and Business Operations Analytics: 2014 – 2016

Category : ICT & Media
Published On : January  2009
Pages : 292



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This extensive video ad tech research report is segment-by-segment portrait of the sector’s economic fundamentals, growth trajectories, media CPMs, serving CPMs, formats supported, business models and marginal performance yielding net revenue. Each segment (video ad networks, trafficking platforms and programmatic technologies) is analyzed against monthly and annual unduplicated inventory, sources of supply and demand, percentage of spend by format (in-stream, in-banner, display and overlay), including domestic and international undertakings.

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  Efficiency and Confidence: the Market Is Optimizing Against Audience Demographics, Screen Device and Impression Transparency 1
  Inventory Management, Trafficking and Media Clearing Ecosystem Fundamentals 2014 - 2016 1
  Digital Video Advertising Ecosystem 2
  Digital Video Ad Spend Share by Tech Platform 2013 3
  Digital Video Ad Spend: 2008 - 2016 4
  Digital Video Ad Spend by Tech Sector: 2013 5
  Aggregated Inventory and Media Spend Annual Percentage Change: 2008 - 2013 6
  Aggregated Inventory and Media Spend Annual Percentage Change: 2008 - 2013 7
  Digital Video Ad Clearing and Trafficking Ecosystem: Market Net Revenue Share by Technology Segment 2008 - 2016 8
DIGITAL VIDEO ADVERTISING TERMINOLOGY and DEFINITIONS 9
INTRODUCTION TO THE DIGITAL VIDEO ADVERTISING ECOSYSTEM 2014 - 2016 15
  Efficiency and confidence: the Market Is Optimizing against Audience Demographics, Screen Device and Impression Transparency 15
  Inventory Management, Trafficking and Media Clearing Ecosystem Fundamentals 2014 - 2016 15
  Video Ad Spend Summary Totals by Ad Clearing and Trafficking Segment: Unduplicated Spend Analysis 2008 - 2013 19
  Video Spend Economics and GRP Economies: Screen Depth Creates More Views, Greater Reach and In-Stream Inventory, Combined with Data-Enhanced Audience/Impression Analytics Brand Advertisers Want 20
  Rise of the Machines: Programmatic Systems Touch 27% of Digital Video Spend in 2013, Going Higher in 2014 - 2016 as Publishers Respond to Multi-Platform Buyers 21
  Video Ad Serving/Impression Outcomes/Dynamic Creative/Campaign Management 24
  IP-Based Authenticated Sign-In is Here, Though Currently a Makeshift Reality: Usage, Present and Future Video Spend Indicators 24
  Video CPMs: the Yin and Yang of Big Data, the Cross-Platform Inventory Surge, Greater Audience and Impression Transparency 26
  Business Operations and Topline Revenue Recognition; Calculation of Unduplicated Video Ad Spend and Post Publisher Payout "Net" Revenue 26
  Video Ad Networks, Tech/Trafficking Platforms, Auctions, Exchanges and RTBs Enable $7.2 Billion in 2013 Video Spend 27
  Summary Totals by Ad Clearing, Trafficking Segment: Video Spend Estimates and Analysis 2008 - 2013 with Forecasts through 2016 30
  Video Inventory/Spend Conclusion: Workflow, Management, Trafficking, Clearing, Audience and Impression Systems plus Data Analytics are in Fact Creating Greater Market Efficiencies 31
  A Thriving Ecosystem: Market Entrants, Positions, Technologies and Areas of Solutions Specialization 36
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Bidding Management, SSPs and DSPs: 2014 36
  Video Advertising Networks/Platforms: 2014 39
  Video Ad Trafficking Platforms: 2014 39
  Video Auctions, Exchanges, RTBs, Bid Management Platforms, Data Science: 2014 40
  The Video Advertising Ecosystem 2014: Market Positions and Business Models 41
  Video Advertising Networks, Ad Trafficking, Bid Management Platforms, Auctions, Exchanges, RTBs, SSPs and DSPs: Inventory Pricing and Business Models 2014 44
  Video Advertising Networks, Ad Trafficking, Platforms, Auctions, Exchanges, RTBs: Domestic/International Reach, Desktop/Mobile/Tablet/Ott Breakout 2013 - 2014 46
  Networks, Platforms and Bid Management Systems: Digital Video Inventory Analytics 2008-2013 48
  Video Advertising Networks, Ad Trafficking Platforms, Auctions, Exchanges, RTBs, SSPs and DSPs: Access to Inventory 2008 - 2013/2014 50
  Video Advertising Networks, Ad Trafficking Platforms, Auctions, Exchanges, RTBs, SSPs and DSPs: Inventory Pricing Analysis 2008 - 2013 52
  Aggregated Digital Video Media Spend: Relentless Pursuit of Transparency/Efficiency Leads to Supply/Demand Equilibrium 54
  Video Advertising Networks, Ad Trafficking Platforms, Auctions, Exchanges, RTBs, SSPs and DSPs: Aggregated Media Spend 2008 - 2013 57
  Digital Video Spend Growth by Technology Segment (Networks, Exchanges and Trafficking Platforms): Five-Year CAGRs reveal High Double-Digit Rates 59
  Video Ad Trafficking Platforms Deliver 55.9% of Sector Spend in 2013 61
  Video Ad Spend Summary Totals by Ad Clearing, Trafficking Segments: 2008 - 2013 63
  Digital Video Advertising: Business Models, Inventory Billing/Pricing Models and Business Operations 64
  Video Advertising Networks, Ad Trafficking, Bid Management Platforms, Auctions, Exchanges, RTBs, SSPs and DSPs: Inventory Pricing and Business Models 2014 64
  Digital Video Advertising Ecosystem: Net Revenue by Segment (Post Publisher Payouts, and Including All Platform Related Fees) Reveals Programmatic Strength in 2013 66
  Video Ad Clearing and Trafficking Ecosystem: Annual Platform Revenue and Forecast 2008 - 2016 69
  Net Revenue/Platform Analysis Including AOL-Adap.TV 69
  Video Ad Clearing and Trafficking Ecosystem: Annual Platform Revenue and Forecast 2008 - 2016 71
  Net Revenue Analysis Including AOL-Adap.TV and Google 71
  Video Ad Clearing and Trafficking Ecosystem: Annual Platform Revenue and Forecast 2008 - 2016 74
SECTION ONE 75
  Video Ad Networks/Platforms 2008 - 2016: Segment Dynamics 75
  Video Ad Networks Manage $1.25 Billion in 2013 Media Spend 76
  Video Ad Networks and Platforms: Unduplicated Video Spend Analysis 2008-2013 77
  Ad Networks: Video Media Spend Estimates and Analysis 2008 - 2013 with Forecasts through 2016 80
  Video Ad Network Inventory Rose by 74.8% in 2013, Spend by 57.9% 81
  Video Ad Networks 2008 - 2013: Inventory and Spend Growth 81
  Five Year Analysis of Video Ad Network eCPMs Reflect Inventory Availability, Formats Supported (and Monetized) Plus Device Proliferation 84
  Video Ad Network CPM Analysis: 2008 - 2013 84
  Video Advertising Networks/Platforms: Aggregate and Unduplicated Inventory, Spend and eCPM Analysis 2008 - 2013 86
  Video Advertising Networks/Platforms: Aggregate and Unduplicated Inventory, Spend and eCPM Analysis 2008 - 2013 87
  Video Ad Networks 2008 - 2016: Media Operations and Total Platform Revenue 89
  Video Advertising Networks/Platforms: Annual Platform Revenue and Forecast 2008 - 2016 90
  Video Advertising Networks/Platforms: Post Publisher Payout Gross Margin Analysis 2008 - 2013 94
  Video Advertising Networks/Platforms: Total Platform Revenue and Forecast Analysis 2008 - 2016 95
  Q & A FORUM: EXECUTIVE EXCHANGE 96
    BLINKX 96
    JUN GROUP 102
    MARTINI 109
    NDN (News Distribution Network) 115
    SETMEDIA 120
    SUNDAYSKY 126
    TREMOR VIDEO 131
    VISIBLE MEASURES 136
    YUME INC 145
SECTION TWO 152
  Video Ad Trafficking and Tech Platforms 2008 - 2016: Segment Dynamics 152
  Video Ad Trafficking Platforms Deliver $4 Billion in Video Ad Spend in 2013 153
  Video Ad Trafficking Segment: Unduplicated Media Spend Analysis 2008 - 2013 154
  Video Ad Trafficking Platforms Projected to Deliver $6.8 Billion in Video Spend by 2016 156
  Summary Totals by Ad Clearing, Trafficking Segment: Video Spend Estimates and Analysis 2008 - 2013 with Forecasts through 2016 158
  Summary In-Banner Video Spend and eCPM Analysis: 2013 159
  Summary In-Stream Video Spend and eCPM Analysis: 2013 159
  Video Ad Trafficking Platforms: Inventory and Spend Growth 161
  Video Ad Trafficking Platforms: Aggregate and Unduplicated Inventory, Spend and eCPM Analysis 2008 - 2013 162
  Video Ad Trafficking/Platforms/Analytics/Services: Media Spend 2008 - 2013 164
  Video Auctions, Exchanges, RTBs, Bid Management Platforms, Data Science: Total Inventory and In-Banner Video Share 2008 - 2013 165
  Video Ad Trafficking Tech Solutions Score $636.8 Million in 2013 Platform Revenue 166
  Ad Trafficking and Management Platform Revenue: 2008 - 2016 168
  Video Ad Trafficking/Platforms/Analytics/Services: Total Platform/Topline Revenue Analysis with Forecasts 2008 - 2016 169
  Video Ad Trafficking/Platforms/Analytics/Services 2008 - 2013: Gross Margin and Topline Revenue Analysis 2008 - 2013 170
  Video Ad Clearing and Trafficking Ecosystem: Annual Platform Revenue and Forecast 2008 - 2016 172
  Video Ad Clearing and Trafficking Ecosystem: Annual Platform Revenue and Forecast 2008 - 2016 172
  Q & A FORUM: EXECUTIVE EXCHANGE 173
    ADOBE PRIMETIME 173
    adRise 178
    BLACKARROW 182
    DYNAMIX 189
    DG/MediaMind 192
    FREEWHEEL 199
    JWPLAYER 209
    MIXPO 212
    POINTROLL 219
    VINDICO 225
SECTION THREE 231
  Video Advertising Auctions, Exchanges and RTBs 2008-2016: Segment Dynamics 231
  In a Deeply Screened World, Automation Reduces Complexity 231
  Automated/Programmatic Video Ad Spend at $1.96 Billion in 2013, up 60.6% 235
  Summary Totals by Video Ad Clearing Segment: Auctions, Exchanges, RTBs and Bid Management: Unduplicated Spend Analysis 2008 - 2013 236
  Summary Totals by Ad Clearing, Trafficking Segment: Video Spend Estimates and Analysis 2008 - 2013 with Forecasts through 2016 237
  Auctions, Exchanges and RTB Efficiencies Are Driving the Segment toward Inventory and Spend Growth Equilibrium 238
  Digital Video Auctions, Exchanges and RTBs 2008 - 2013: Inventory and Spend Analysis 239
  Video Ad Networks 2008 - 2013: Inventory and Spend Growth 241
  Video Ad Networks 2008 - 2013: Inventory and Spend Growth 241
  Auction and Exchange Video Inventory Surpasses 436 Billion in 2013 241
  Video Auctions, Exchanges, RTBs, Bid Management Platforms, Data Science: Unduplicated Inventory, Spend and eCPM by Transaction Solution 2008 - 2013 242
  Video Auctions, Exchanges, RTBs, Bid Management Platforms, Data Science: Media Spend Value by Solution 2008 - 2013 243
  Video Auction, Exchange and RTB Net Revenue Analytics 2008 - 2013 244
  Video Auctions, Exchanges, RTBs, Bid Management Platforms, Data Science 2008 - 2013: Gross Margin and Media Clearing-Related Revenue Analysis 245
  Exchanges and Programmatic Trading Net Revenue Analysis: 2008 - 2013 246
  Video Auctions, Exchanges, RTBs, Bid Management Platforms, Data Science 2008 - 2016: Total Platform Revenue Analytics and Forecast 247
  Auctions, Exchanges and RTBs: Net Revenue Comparisons 2008 - 2016 248
  Excluding Google Properties, the Independent Auction, Exchange and RTB Market Segment Is Forecast to Generate Net Revenue of $1 Billion in 2014 251
  Video Auctions, Exchanges, RTBs, Bid Management Platforms, Data Science 2008 - 2016: Total Platform Revenue Analytics and Forecast 252
  Q & A FORUM: EXECUTIVE EXCHANGE 253
    BRIGHTROLL 253
    COLLECTIVE 260
    KITARA MEDIA 265
    LIVERAIL 269
    MADISON LOGIC 275
    ROCKET FUEL 280
    SPOTXCHANGE 285
    VIDEOLOGY 292
 
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