Synopsis
Canadean’s, "Vodka in Italy to 2016: Databook" contains detailed historic and forecast Vodka consumption analysis, segmented at a category level. It provides year on year growth figures for the different types of Vodka available in Italy, as well as volume data based on price segments and alcoholic strength. This report reviews the latest industry trends both for overall products as well as leading market players, which makes it an essential tool for companies active across the Italy alcoholic drinks value chain and for new players considering entering the market.
Scope
• Overview of the Vodka category in Italy
• Analysis on consumption of the Vodka category in Italy, by volume, value, brands and channels
• Provides detailed historic and forecast data on the off-premise and on-premise consumption of the Vodka category in Italy
• Historic and forecast consumption value of the Vodka category in Italy by alcoholic strength and by price segments
Summary
This report is the result of Canadean’s extensive market research covering the Vodka category in Italy. It provides detailed historic and forecast consumption volume and values, at channel level. "Vodka in Italy to 2016: Databook" provides a top-level overview and detailed insight into the operating environment of the Vodka category in Italy.
Reasons To Buy
• Provides you with important figures on consumption of the Vodka category in Italy
• Allows you to analyze the Vodka category in Italy with detailed historic consumption of the category by volume, value, brands, channels, price segments and by alcoholic strength.
• Helps you plan your future business decisions using forecast figures for the category along with segment level information
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Introduction
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their children’s behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.6 Integrated with industry calling and secondary research
2 Italy Vodka Market Analysis
2.1 Vodka Market Growth Dynamics (Volume Analysis), 2006–16
2.2 Vodka Market Consumption Analysis, 2006–16
2.2.1 Vodka Market Volume Analysis, 2006–16
2.2.2 Vodka Market Value Analysis, 2006–16
2.3 Vodka Consumption by Major Brands (Top 10)
2.4 Vodka Consumption by Channels
2.4.1 Vodka Consumption by Channel, 2006–16
2.4.2 Vodka Off-premise Consumption, 2006–16
2.4.3 Vodka On-premise Consumption, 2006–16
2.5 Vodka Consumption by Price Segment, 2006–16
2.6 Vodka Consumption by Alcoholic Strength, 2006–16
2.7 Vodka Consumption by Segments, 2006–16
2.8 Unflavored Vodka Consumption Analysis
2.8.1 Unflavored Vodka Consumption, 2006–16
2.8.2 Unflavored Vodka Consumption by Price Segment, 2006–16
2.8.3 Unflavored Vodka Consumption by Alcoholic Strength, 2006–16
2.9 Flavored Vodka Consumption Analysis
2.9.1 Flavored Vodka Consumption, 2006–16
2.9.2 Flavored Vodka Consumption by Price Segment, 2006–16
2.9.3 Flavored Vodka Consumption by Alcoholic Strength, 2006–16
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer
List Of Table
Table 1: Volume Units for Spirits Market
Table 2: Italy Vodka Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments
Table 3: Italy Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 4: Italy Vodka Market Value (EUR m) and Growth (Y-o-Y), 2006–11
Table 5: Italy Vodka Market Value (EUR m) and Growth (Y-o-Y), 2011–16
Table 6: Italy Vodka Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 7: Italy Vodka Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 8: Italy Vodka Consumption by Major Brands (Liters m), 2008–11
Table 9: Italy Vodka Consumption (Liters m) by Channel, 2006–11
Table 10: Italy Vodka Consumption (Liters m) by Channel, 2011–16
Table 11: Italy Vodka Off-premise Consumption (Liters m), 2006–16
Table 12: Italy Vodka On-premise Consumption (Liters m), 2006–16
Table 13: Italy Vodka Consumption (Liters m) by Price Segment, 2006–11
Table 14: Italy Vodka Consumption (Liters m) by Price Segment, 2011–16
Table 15: Italy Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 16: Italy Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 17: Italy Vodka Consumption (Liters m) by Segments, 2006–11
Table 18: Italy Vodka Consumption (Liters m) by Segments, 2011–16
Table 19: Italy Unflavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 20: Italy Unflavored Vodka Consumption (Liters m) by Price Segment, 2006–11
Table 21: Italy Unflavored Vodka Consumption (Liters m) by Price Segments, 2011–16
Table 22: Italy Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 23: Italy Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 24: Italy Flavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 25: Italy Flavored Vodka Consumption (Liters m) by Price Segment, 2006–11
Table 26: Italy Flavored Vodka Consumption (Liters m) by Price Segments, 2011–16
Table 27: Italy Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 28: Italy Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Vodka Market Dynamics by Segments, 2006–16
Figure 3: Italy Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 4: Italy Vodka Market Value (EUR m) and Growth (Y-o-Y), 2006–16
Figure 5: Italy Vodka Consumption by Major Brands (Liters m), 2008–11
Figure 6: Italy Vodka Consumption (Liters m) by Channel, 2006–16
Figure 7: Italy Vodka Off-premise Consumption (Liters m), 2006–16
Figure 8: Italy Vodka On-premise Consumption (Liters m), 2006–16
Figure 9: Italy Vodka Consumption (Liters m) by Price Segment, 2006–16
Figure 10: Italy Vodka Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 11: Italy Vodka Consumption (Liters m) by Segments, 2006–16
Figure 12: Italy Unflavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 13: Italy Unflavored Vodka Consumption (Liters m) by Price Segment, 2006–16
Figure 14: Italy Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 15: Italy Flavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 16: Italy Flavored Vodka Consumption (Liters m) by Price Segment, 2006–16
Figure 17: Italy Flavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–16
