Summary
The Alcoholic Drinks MarketWatch contains the latest news, analysis, and opinion, covering all of the month's major issues including new products and innovations, mergers and acquisitions, and marketing and regulatory issues. It covers the period from April 15 to May 14, 2013.
Synopsis
- Enhance your understanding of trends in the alcoholic drinks industry by accessing the latest news and insight.
- Drive product ideation by studying the latest alcoholic drinks industry innovations from around the world.
- Track competitor activity via the latest news on mergers, acquisitions, partnerships, and company expansions.
Reasons To Buy
- What were the key developments and trends in the alcoholic drinks industry in April and May 2013?
- What are the major new product and packaging developments in this sector that I need to be aware of?
Key Highlights
As this month's rundown of novel alcoholic drinks launches reveals, beer manufacturers are looking to counteract the growing popularity of flavored ciders and alcoholic soft drinks with novel flavors and sensory experiences. Meanwhile, liqueur is moving into the dairy welfare space.
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