Synopsis
Canadean’s, "Whiskey in Italy to 2016: Databook" contains detailed historic and forecast Whiskey consumption analysis, segmented at a category level. It provides year on year growth figures for the different types of Whiskey available in Italy, as well as volume data based on price segments and alcoholic strength. This report reviews the latest industry trends both for overall products as well as leading market players, which makes it an essential tool for companies active across the Italy alcoholic drinks value chain and for new players considering entering the market.
Scope
• Overview of the Whiskey category in Italy
• Analysis on consumption of the Whiskey category in Italy, by volume, value, brands and channels
• Provides detailed historic and forecast data on the off-premise and on-premise consumption of the Whiskey category in Italy
• Historic and forecast consumption value of the Whiskey category in Italy by alcoholic strength and by price segments
Summary
This report is the result of Canadean’s extensive market research covering the Whiskey category in Italy. It provides detailed historic and forecast consumption volume and values, at channel level. "Whiskey in Italy to 2016: Databook" provides a top-level overview and detailed insight into the operating environment of the Whiskey category in Italy.
Reasons To Buy
• Provides you with important figures on consumption of the Whiskey category in Italy
• Allows you to analyze the Whiskey category in Italy with detailed historic consumption of the category by volume, value, brands, channels, price segments and by alcoholic strength.
• Helps you plan your future business decisions using forecast figures for the category along with segment level information
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Introduction
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their children’s behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.6 Integrated with industry calling and secondary research
2 Italy Whisk(e)y Market Analysis
2.1 Whisk(e)y Market Growth Dynamics (Volume Analysis), 2006–16
2.2 Whisk(e)y Market Consumption Analysis, 2006–16
2.2.1 Whisk(e)y Market Volume Analysis, 2006–16
2.2.2 Whisk(e)y Market Value Analysis, 2006–16
2.3 Whisk(e)y Consumption by Major Brands (Top 10)
2.4 Whisk(e)y Consumption by Channels
2.4.1 Whisk(e)y Consumption by Channel, 2006–16
2.4.2 Whisk(e)y Off-premise Consumption, 2006–16
2.4.3 Whisk(e)y On-premise Consumption, 2006–16
2.5 Whisk(e)y Consumption by Price Segment, 2006–16
2.6 Whisk(e)y Consumption by Alcoholic Strength, 2006–16
2.7 Whisk(e)y Consumption by Segments, 2006–16
2.8 American Whisk(e)y Consumption Analysis
2.8.1 American Whisk(e)y Consumption, 2006–16
2.8.2 American Whisk(e)y Consumption by Price Segment, 2006–16
2.8.3 American Whisk(e)y Consumption by Alcoholic Strength, 2006–16
2.9 Canadian Whisk(e)y Consumption Analysis
2.9.1 Canadian Whisk(e)y Consumption, 2006–16
2.9.2 Canadian Whisk(e)y Consumption by Price Segment, 2006–16
2.9.3 Canadian Whisk(e)y Consumption by Alcoholic Strength, 2006–16
2.1 Irish Whisk(e)y Consumption Analysis
2.10.1 Irish Whisk(e)y Consumption, 2006–16
2.10.2 Irish Whisk(e)y Consumption by Price Segment, 2006–16
2.10.3 Irish Whisk(e)y Consumption by Alcoholic Strength, 2006–16
2.11 Scotch Whisk(e)y Consumption Analysis
2.11.1 Scotch Whisk(e)y Consumption, 2006–16
2.11.2 Scotch Whisk(e)y Consumption by Price Segment, 2006–16
2.11.3 Scotch Whisk(e)y Consumption by Alcoholic Strength, 2006–16
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer
List Of Table
Table 1: Volume Units for Spirits Market
Table 2: Italy Whisk(e)y Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments
Table 3: Italy Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 4: Italy Whisk(e)y Market Value (EUR m) and Growth (Y-o-Y), 2006–11
Table 5: Italy Whisk(e)y Market Value (EUR m) and Growth (Y-o-Y), 2011–16
Table 6: Italy Whisk(e)y Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 7: Italy Whisk(e)y Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 8: Italy Whisk(e)y Consumption by Major Brands (Liters m), 2008–11
Table 9: Italy Whisk(e)y Consumption (Liters m) by Channel, 2006–11
Table 10: Italy Whisk(e)y Consumption (Liters m) by Channel, 2011–16
Table 11: Italy Whisk(e)y Off-premise Consumption (Liters m), 2006–16
Table 12: Italy Whisk(e)y On-premise Consumption (Liters m), 2006–16
Table 13: Italy Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 14: Italy Whisk(e)y Consumption (Liters m) by Price Segment, 2011–16
Table 15: Italy Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 16: Italy Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 17: Italy Whisk(e)y Consumption (Liters m) by Segments, 2006–11
Table 18: Italy Whisk(e)y Consumption (Liters m) by Segments, 2011–16
Table 19: Italy American Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 20: Italy American Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 21: Italy American Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16
Table 22: Italy American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 23: Italy American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 24: Italy Canadian Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 25: Italy Canadian Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 26: Italy Canadian Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16
Table 27: Italy Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 28: Italy Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 29: Italy Irish Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 30: Italy Irish Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 31: Italy Irish Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16
Table 32: Italy Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 33: Italy Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 34: Italy Scotch Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 35: Italy Scotch Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11
Table 36: Italy Scotch Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16
Table 37: Italy Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 38: Italy Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Whisk(e)y Market Dynamics by Segments, 2006–16
Figure 3: Italy Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 4: Italy Whisk(e)y Market Value (EUR m) and Growth (Y-o-Y), 2006–16
Figure 5: Italy Whisk(e)y Consumption by Major Brands (Liters m), 2008–11
Figure 6: Italy Whisk(e)y Consumption (Liters m) by Channel, 2006–16
Figure 7: Italy Whisk(e)y Off-premise Consumption (Liters m), 2006–16
Figure 8: Italy Whisk(e)y On-premise Consumption (Liters m), 2006–16
Figure 9: Italy Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16
Figure 10: Italy Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 11: Italy Whisk(e)y Consumption (Liters m) by Segments, 2006–16
Figure 12: Italy American Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 13: Italy American Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16
Figure 14: Italy American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 15: Italy Canadian Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 16: Italy Canadian Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16
Figure 17: Italy Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 18: Italy Irish Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 19: Italy Irish Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16
Figure 20: Italy Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 21: Italy Scotch Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 22: Italy Scotch Whisk(e)y Consumption (Liters m) by Price Segment, 2006–16
Figure 23: Italy Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–16
