About Winter Wear in Europe
Product sales in this particular market depends on seasons, and is driven by the climatic conditions of a region. Winter seasons that are relatively warmer can hamper the sale of winter wear to a significant extent. The warm winters experienced in late 2015, for example, affected the sale of winter wear considerably, which impacted the business of retailers. Popular fashion shows like the Milan Fashion Week and the London Fashion Week are massive platforms for fashion designers and brands to showcase their offerings. Apart from such platforms, vendors also focus on digital platforms such as social media to increase their brand visibility and connect with their customers, as most European consumers actively use these digital platforms to increase their awareness of the different brands available in the market.
Technavio’s analysts forecast the winter wear market in Europe to grow at a CAGR of 1.81% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the winter wear market in Europe for 2016-2020. To calculate the market size, Technavio considers the revenue generated through retail sales of products like winter wear and footwear.
The market is divided into the following segments based on store formats:
• Speciality stores
• Mass merchandisers
• Online
Technavio's report, Winter wear Market in Europe 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• C&A
• H&M
• Inditex
• Marks and Spencer
• Primark
• Walmart
Other prominent vendors
• Adidas
• Amazon
• American Eagle Outfitters
• Arcadia Group
• ASOS.com
• Benetton Group
• Debenhams
• El Corte Inglés
• Espirit Holdings
• GAP
• Kering
• LVMH
• Mango
• Next
• Ralph Lauren
• TJX
Market driver
• Increase in sales during festive seasons
• For a full, detailed list, view our report
Market challenge
• Availability of counterfeit products
• For a full, detailed list, view our report
Market trend
• Marketing tactics and social media
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Top-vendor offerings
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: EU profile
• Economic indicators
PART 06: Market landscape
• Market overview
• Five forces analysis
PART 07: Market segmentation by product category
• Winter apparel market in Europe
• Winter footwear market in Europe
PART 08: Segmentation by store formats
• Segmentation of winter wear market in Europe by retail format
PART 09: Key leading countries
PART 10: Market drivers
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Vendor landscape
• Competitive scenario
• C&A
• H&M
• Inditex
• Marks and Spencer
• Primark
• Wal-Mart
PART 16: Appendix
• List of abbreviations
PART 17: Explore Technavio
List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Population in EU 2010-2014 (millions)
Exhibit 03: GDP per capita in EU 2010-2014 ($)
Exhibit 04: Employment to population ratio in EU 2014
Exhibit 05: Winter wear market in Europe 2015-2020 ($ billions)
Exhibit 06: Five forces analysis
Exhibit 07: Overview of winter wear market in Europe
Exhibit 08: Winter wear market in Europe by product type 2015
Exhibit 09: Winter wear market in Europe by product type 2020
Exhibit 10: Market share of winter wear market in Europe 2015 and 2020 ($ billions)
Exhibit 11: Winter apparel market in Europe 2015-2020 ($ billions)
Exhibit 12: Winter footwear market in Europe 2015-2020 ($ billions)
Exhibit 13: Winter wear market in Europe by retail format 2015
Exhibit 14: Population of France (millions)
Exhibit 15: Average monthly temperature of France 1990-2012 (°C)
Exhibit 16: Population of Germany (millions)
Exhibit 17: Average monthly temperature of Germany 1990-2012 (°C)
Exhibit 18: Population of Italy (millions)
Exhibit 19: Average monthly temperature for Italy 1990-2012 (°C)
Exhibit 20: Population of UK (millions)
Exhibit 21: Average monthly temperature for UK 1990-2012 (°C)
Exhibit 22: Impact of drivers
Exhibit 23: Impact of drivers and challenges
Exhibit 24: Key retailers in winter apparel market in Europe
Exhibit 25: H&M: Geographical segmentation by revenue 2015
Exhibit 26: Inditex: Business segmentation by revenue 2014
Exhibit 27: Inditex: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 28: Inditex: Geographical segmentation by revenue 2014
Exhibit 29: Marks and Spencer: Business segmentation by revenue 2015
Exhibit 30: Marks and Spencer: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 31: Marks and Spencer: Geographical segmentation by revenue 2015
Exhibit 32: Wal-Mart: Business segmentation by revenue 2015
Exhibit 33: Wal-Mart: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 34: Wal-Mart: Geographical segmentation by revenue 2015
