At present, there have already been over 2,300 wood flooring enterprises in China, mainly being distributed in Zhejiang, Jiangsu, Shanghai, Guangdong, Yunnan, Beijing and Northeast etc. In 2013, the output of wood flooring was 689 million m2, up 14.06% over 2012. It is predicted that the output will increase by about 15% in 2014.
Seeing from product types, the production of solid wood flooring is mainly concentrated in Yangtze River Delta, Guangdong and Shandong; the places of origin for solid wood composite flooring are distributed widely, however, the Yangtze River Delta is one of main concentration areas; the laminate flooring is mainly concentrated in Jiangsu and Zhejiang of Yangtze River Delta, as well as their neighboring provinces: Anhui and Jiangxi; the bamboo flooring and sources of its raw materials are mainly distributed in Fujian, Jiangxi, Zhejiang, Hunan, Anhui and Jiangsu etc bamboo-producing provinces, the total output of bamboo flooring in above 6 provinces accounts for 97.27% of the total one in China.
At present, the consumption structure in wood flooring industry is still in low and middle level of price, the composite floorings with high performance-price ratio (laminated composite flooring and solid wood composite flooring) are primary. In 2013, the consumption of wood floorings reached 400 million m2, both consumption and output ranked top 1 in world.
The constant and stable economy growth in China, acceleration of rural and urban construction, fast growth of real estate industry, the fast improvement of people’s living standards, as well as constant heat-up of household decoration and support of national industry policies, all provide sound market environment for wood flooring and create huge market demands. The huge house demands brought about by the urbanization growing at the rate of 1%, the secondary decoration of house, the demands in official and commercial places and exploration of rural market, all will release huge market demands.
Influenced by such factors as population and price etc, compared with developed countries, the per capita area of wood flooring in China is still at low level. In Europe, the per capita area of only laminate flooring and solid wood flooring reaches 0.79 m2, while in China, the per capita area of wood flooring is only 0.03 m2, and the gap is huge, which reflects the huge potential demands in China in another aspect. In addition, stimulated by the construction of affordable house and “Building materials to Countryside” etc a serial of national policies, market demands of wood flooring will be bulging in next few years.
1. Overview of Wood Flooring Industry
1.1 Industry Definition and Characteristics
1.1.1 Definition
1.1.2 Product Classification
1.2 Industry Chain
2. Development Environment of Wood Flooring Industry in China
2.1 Macroeconomic Environment
2.2 Policy Environment
2.2.1 Forestry Vitalizing Plan (2010-2012)
2.2.2 Key Points of Forestry Policies
2.2.3 Product Structure Adjustment List (2011)
2.2.4 Issuance of Service Specifications in Wood Flooring Industry
2.2.5 “Environment Protection Grade” Green 3G Label
2.2.6 Grade Division of Wood Flooring Enterprises will be Implemented Next Year
2.6.7 Related Standards
2.3 Technological Environment
3. Development Status Quo of Wood Flooring Industry in China
3.1 Development Status Quo
3.1.1 Rapidly and Sustainably Developing Wood Flooring Industry
3.1.2 Restricted Solid Wood Flooring Industry
3.1.3 Structure-optimized Solid Wood Composite Flooring with Huge Development Space
3.1.4 Laminate Flooring Becomes Consumption Mainstay
3.1.5 Environmental-friendly Bamboo Flooring, Production Efficiency to be improved
3.1.6 International Trade Barrier, Declining Export Volume
3.2 Business Mode and Profitability Level
3.2.1 Profitability Level
3.2.2 Business Mode
3.3 Existing Problems
3.3.1 Low Entry Barrier
3.3.2 Backward Production Mode
3.3.3 Lower Technology Content
3.3.4 Weak Patent Consciousness
4. Supply & Demand and Forecast of Wood Flooring Market in China
4.1 Industry Supply
4.1.1 Wood Flooring Supply, 2009-2013
4.1.2 Supply Forecast, 2014-2018
4.2 Industry Demand
4.2.1 Market Demand
4.2.1 Demand Forecast, 2014-2018
5. Competition Pattern of Wood Flooring Market
5.1 Regional Distribution of Market
5.2 Porter Five Forces Model
5.2.1 Intensity of Competitive Rivalry
5.2.2 Bargaining Power of Upstream Industry
5.2.3 Bargaining Power of Downstream Industry
5.2.4 Threat of Potential Entrants
5.2.5 Threat of Substitute Products
6. Related Industries
6.1 Wood Industry
6.1.1 Market Status Quo in 2013
6.1.2 Import & Export
6.2 Real Estate Industry
6.2.1 Market Analysis in 2013
6.2.2 Market Analysis in the First Half Year of 2014
6.2.3 Development Trend
7. Key Enterprises in Wood Flooring Industry
7.1 Dare Technology Co., Ltd
7.1.1 Company Profile
7.1.2 Competitiveness
7.1.3 Business Performance
7.1.4 Development Trend
7.2 Guangdong Yihua Timber Industry Co., Ltd
7.2.1 Company Profile
7.2.2 Competitiveness
7.2.3 Business Performance
7.2.4 Development Trend
7.3 Der International Household Goods Co., Ltd
7.3.1 Company Profile
7.3.2 Competitiveness
7.3.3 Business Performance
7.3.4 Development Trend
7.4 Dalian Kemian Wood Industry Co., Ltd
7.4.1 Company Profile
7.4.2 Competitiveness
7.4.3 Business Performance
7.4.4 Development Trend
7.5 Sichuan Shengda Wood Industry Co., Ltd
7.5.1 Company Profile
7.5.2 Competitiveness
7.5.3 Business Performance
7.5.4 Development Trend
7.6 Jilin Forest Industry Co., Ltd
7.6.1 Company Profile
7.6.2 Competitiveness
7.6.3 Business Performance
7.6.4 Development Trend
7.7 Yongan Forestry (Group) Co., Ltd
7.7.1 Company Profile
7.7.2 Competitiveness
7.7.3 Business Performance
7.7.4 Development Trend
7.8 Nature Home Holding Company Limited
7.8.1 Company Profile
7.8.2 Competitiveness
7.8.3 Business Performance
8. Investment Analysis on Wood Flooring Industry
8.1 Investment Opportunities
8.2 Investment Risks
8.2.1 Industry Competition
8.2.2 Market Regulation of Real Estate
8.2.3 Raw Material Supply
8.3 Industry Entry Barrier
8.3.1 QA System and Technology
8.3.2 Scale and Sustainable Supply
8.3.3 Reputation
8.3.4 Brand
9. Development Trend of Wood Flooring Industry in China and Suggestions
9.1 Development Trend
9.1.1 Constantly-enlarging Market Space and Constantly-increasing Industry Concentration
9.1.2 Integration of Intensive Production and Modern Technology
9.1.3 Healthy and Environmental-friendly Development Trend
9.2 Fashion Trend of Product
9.2.1 New Solid Wood Flooring
9.2.2 Archaizing Flooring
9.2.3 Primary Ecological Flooring
9.3 Suggestions
