Online video advertising networks are forecast to make $493 million in participation revenue, hosting and insertion fees against gross CPM billings of $2.2 billion in 2009. The industry research report details video inventory and gross media spend for both emerging and established avail formats and executions, including in-banner video, remnant/3rd party pre-roll sales, video overlays, video search and podcasting.
TABLE OF CONTENTS:
EXECUTIVE SUMMARY | 1 | ||
The Video Advertising Network Market: 2007-2010 | 1 | ||
Video Ad Network Gross Billings: 2007-2010 | 1 | ||
SECTION ONE | 4 | ||
Video Advertising Network Media Buying Trends: 2009 | 8 | ||
The Video Advertising Network Market: 2007-2010 | 12 | ||
Video Ad Network Gross Billings: 2007-2010 | 12 | ||
Video Advertising Network Gross Billings Analysis by Vertical: 2007-2010 | 14 | ||
Video Advertising Network Gross Billings Share by Vertical: 2007-2010 | 15 | ||
Video Advertising Network Net Revenue Forecast at $493.3 million in 2009 | 15 | ||
em>Video Advertising Network Revenue Source Breakout: 2007-2010 | 17 | ||
Video Advertising Network Revenues: 2007-2010 | 18 | ||
SECTION TWO | 20 | ||
In-Banner Advertising Networks on Track to Deliver $1.8 Billion in Gross Media Spend in 2009 | 20 | ||
In-Banner Video Gross Media Spend: 2007-2010 | 21 | ||
In-Banner Video Impression Growth: 2001-2008 | 22 | ||
In-Banner Video Segment Revenue Grew by 66.5% in 2008, 22.2% Forecast for 2009, and another 24.7% in 2010 | 25 | ||
Q&A | 29 | ||
EYEBLASTER | 29 | ||
EYEWONDER | 34 | ||
MIXPO | 40 | ||
POINTROLL | 43 | ||
SECTION THREE | 48 | ||
3rd Party Video Advertising Network Trends: Pre-roll remnant inventory is in demand, but it's a highly competitive sales environment | 48 | ||
Gross Billing at $173.8 million in 2008 | 48 | ||
Video Advertising Networks Pre-Roll Gross Billings: 2007-2010 | 49 | ||
Tremor Media and BBE capture doube-digit share of gross media spend in remnant pre-roll segment | 52 | ||
Video Ad Network Gross Billings: 2008 | 53 | ||
3rd party video advertising networks place 37% of media bought against pre-roll inventory in 2008 | 53 | ||
Ad Network Share Of Premium Pre-Roll Gross Billings: 2008 | 54 | ||
Video advertising sales and platforms generated $64.9 million in 2008 net revenue | 54 | ||
Q&A | 63 | ||
BRIGHTROLE | 63 | ||
BBE (BROADBAND ENTERPRISES) | 67 | ||
SPOTXCHANGE | 72 | ||
TREMOR MEDIA | 76 | ||
WORLDNOW | 81 | ||
VIDSENSE | 85 | ||
YUME NETWORKS | 87 | ||
SECTION FOUR | 90 | ||
Video overlay network trends: High volume, lower margins; business models evolving | 90 | ||
Overlay impressions reach 19.8 billion in 2008 | 90 | ||
Video Overlay Network Media Spend And Avail Growth | 91 | ||
Overlay networks netted an estimated $10.1 million in revenue in 2008 | 91 | ||
Video Overlay Network Media Billings: 2008-2010 | 91 | ||
Q&A | 99 | ||
ADAPT.TV | 99 | ||
SCANSCOUT | 103 | ||
VIDEOEGG | 105 | ||
SECTION FIVE | 111 | ||
Video Search Gross Media Billings: 2007-2010 | 111 | ||
Video Advertising And Search Networks: 2007-2010 | 112 | ||
Videro Search Inventory And Gross Media Spend: 2008 | 115 | ||
Q&A | 116 | ||
AOL/Truveo | 116 | ||
MAGNIFY.NET | 120 | ||
SECTION SIX | 124 | ||
Podcast advertising network trends: 2008-2010 | 124 | ||
Podcast gross advertising billings estimated at $25.9 million in 2008 | 125 | ||
Podcast Gross Ad Billings: 2008-2010 | 126 | ||
Podcasting Application Provider Net Revenue: 2007-2010 | 131 | ||
Q&A | 133 | ||
KIPTRONIC | 133 | ||
VOLOMEDIA | 137 | ||
WIZZARD SOFTWARE/MEDIA | 140 |