Report Overview
About Baijiu
Baijiu is a Chinese alcoholic beverage, which is produced from sorghum and can contain about 52% alcohol by volume. Baijiu is similar to vodka terms of strength and feel. It is the most widely consumed spirit in the world in terms of volume. China is one of the most important markets for alcoholic drinks. Spirits are the largest consumed alcoholic beverages followed by beer and wine. However, China is the leading beer consuming nation in the world. Standard lager is the most consumed and preferred beer in China with about 79.1% of the total beer market by revenue.
Technavio’s analysts forecast the baijiu market in China to grow at a CAGR of 5.07% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the baijiu market in China for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
Technavio's report, Baijiu Market in China 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Hubei Daohuaxiang Wine Co
• Jiangsu Yanghe Distillery
• Kweichow Moutai
• Wuliangye Company
Other prominent vendors
• Anhui Kouzi Distillery
• Anhui Yingjia Group
• Beijing Shunxin Holding Group
• Gujing Group
• Hubei Baiyunbian
• Luzhou Laojiao
• Shaanxi Xifeng Liquor Company
• Shanxi XinghuaCun Fen Jiu Group
• Sichuan Langjiu Group
Market driver
• Increasing millennial population in China
• For a full, detailed list, view our report
Market challenge
• Ban on alcohol in some provinces in China
• For a full, detailed list, view our report
Market trend
• Growing export of baijiu
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Table Of Contents
Table of Contents
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: INTRODUCTION
• Market outline
PART 05: MARKET LANDSCAPE
• Market overview
• Baijiu market in China
• Five forces analysis
PART 06: MARKET SEGMENTATION BY PRICE
• Segmentation by product
• Comparison by product
• Standard baijiu market in China
• Low-end baijiu market in China
• Economy baijiu market in China
• Premium baijiu market in China
• Super-premium baijiu market in China
• Market opportunity by product
PART 07: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
• Segmentation by distribution channel
• Comparison by distribution channel
• Baijiu market in China by off-trade distribution channel
• Baijiu market in China by on-trade distribution channel
• Market opportunity by distribution channel
PART 08: DECISION FRAMEWORK
PART 09: DRIVERS AND CHALLENGES
• Market drivers
• Market challenges
PART 10: MARKET TRENDS
• Growing export of baijiu
• Rising price of baijiu
• Increasing import of sorghum
PART 11: VENDOR LANDSCAPE
• Competitive scenario
• Hubei Daohuaxiang Wine Co
• Jiangsu Yanghe Distillery
• Kweichow Moutai
• Wuliangye Company
• Other prominent vendors
List of Exhibits
Exhibit 01: Alcoholic drinks market in China 2016-2021 ($ billions)
Exhibit 02: Baijiu market in China: Overview 2016
Exhibit 03: Baijiu market in China – Market size and forecast 2016-2021 ($ billions)
Exhibit 04: China – Year-over-year growth 2017-2021 (%)
Exhibit 05: Five forces analysis 2016
Exhibit 06: Product – Market share 2016-2021 (%)
Exhibit 07: Comparison by product
Exhibit 08: Standard baijiu – Market size and forecast 2016-2021 ($ billions)
Exhibit 09: Standard baijiu – Year-over-year growth 2017-2021 (%)
Exhibit 10: Low-end baijiu – Market size and forecast 2016-2021 ($ billions)
Exhibit 11: Low-end baijiu – Year-over-year growth 2017-2021 (%)
Exhibit 12: Economy baijiu – Market size and forecast 2016-2021 ($ billions)
Exhibit 13: Economy baijiu – Year-over-year growth 2017-2021 (%)
Exhibit 14: Premium baijiu – Market size and forecast 2016-2021 ($ billions)
Exhibit 15: Premium baijiu – Year-over-year growth 2017-2021 (%)
Exhibit 16: Super-premium baijiu – Market size and forecast 2016-2021 ($ billions)
Exhibit 17: Super-premium baijiu – Year-over-year growth 2017-2021 (%)
Exhibit 18: Market opportunity by product
Exhibit 19: Distribution channel – Market share 2016-2021 (%)
Exhibit 20: Comparison by distribution channel
Exhibit 21: Off-trade distribution channel – Market size and forecast 2016-2021 ($ billions)
Exhibit 22: Off-trade distribution channel – Year-over-year growth 2017-2021 (%)
Exhibit 23: On-trade distribution channel – Market size and forecast 2016-2021 ($ billions)
Exhibit 24: On-trade distribution channel – Year-over-year growth 2017-2021 (%)
Exhibit 25: Market opportunity by distribution channel
Exhibit 26: Chinese economic growth forecast 2018 and 2019
Exhibit 27: Average selling price of tequila in China 2016-2019 (USD)
Exhibit 28: Key vendors in baijiu market in China
Exhibit 29: Competitive assessment 2016
Exhibit 30: Hubei Daohuaxiang Wine Co in baijiu market in China
Exhibit 31: Jiangsu Yanghe Distillery: Operating income comparison 2015 and 2016 ($ billions)
Exhibit 32: Jiangsu Yanghe Distillery in baijiu market in China
Exhibit 33: Kweichow Moutai: Operating income comparison ($ billions)
Exhibit 34: Kweichow Moutai in baijiu market in China
Exhibit 35: Wuliangye Company: Operating income comparison 2015 and 2016 ($ billions)
Exhibit 36: Wuliangye Company in baijiu market in China