Strategic
assessment of the competitive environment is widely recognized as one of the
highest priority management responsibilities, the task crucial to business
survival, growth and profitability. This new report from VPGMarketResearch.com provides strategic assessment of Kraft's technological know-how, marketing tactics and strategic directions in the global food and beverage market.
SECTION I: TECHNOLOGICAL KNOW-HOW
SECTION II: MARKETING TACTICS
SECTION III: STRATEGIC DIRECTION