Strategic
assessment of the competitive environment is widely recognized as one of the
highest priority management responsibilities, the task crucial to business
survival, growth and profitability. This new report fromVPGMarketResearch.com provides strategic assessment of Novartis' technological know-how, marketing tactics and strategic directions in the global animal health market.
SECTION I: TECHNOLOGICAL KNOW-HOW
SECTION II: MARKETING TACTICS
SECTION III: STRATEGIC DIRECTION