Report Overview
Synopsis
“Global Oil and Gas Survey 2013–2014: Market Trends, Marketing Spend and Sales Strategies in the Global Oil and Gas Industry” is a new report by ICD Research that analyzes how oil and gas industry companies’ media spend, marketing and sales strategies and practices, and business planning are set to change in 2013–2014. Additionally, this report presents comparative analysis between two years of survey results (wherever applicable). This report provides the current size of the marketing and advertising budgets of global oil and gas industry suppliers and how spending by global oil and gas industry suppliers will change, providing an insight into global marketing behavior. In addition, the report identifies future growth of global oil and gas industry buyers and suppliers, and M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.”
Scope
Project industry trends and revenue growth expectations in 2013, and understand business confidence to make informed business decisions.
Drive revenues by understanding future product investment areas and key growth regions.
Uncover key challenges and opportunities, and identify the key actions required to maintain and win buyer business.
Formulate effective sales and marketing strategies by identifying the overall size of the marketing budgets of global oil and gas industry supplier companies.
Identifies the key marketing aims of organizations and which sales strategies companies will be adopting to deal with market conditions in 2013–2014.
Summary
Why was the report written?
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading global oil and gas industry executives. The report provides data and analysis on global oil and gas industry suppliers’ media spend, marketing and sales strategies, and practices and business planning within the global oil and gas industry. This report includes key topics such as media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges, and sales tactics of leading suppliers within the global oil and gas industry. The report also identifies global oil and gas industry buyers’ and suppliers’ future growth, M&A, and investment expectations. Most secondary research reports are based on general industry drivers and do not understand the industry executives’ attitude and changing behaviors, creating a gap in presenting the business outlook of the industry. In an effort to bridge this gap, ICD Research created this primary-research based report by gathering the opinions of multiple stake holders in the value-chain of the global oil and gas industry.
What is the current market landscape and what is changing?
The average size of the annual marketing budget of global oil and gas industry supplier respondents stood at US$2.5 million in 2012, a figure that increased to US$3.5 million in 2013.
What are the key drivers behind recent market changes?
In the process of choosing marketing agencies, the ‘ability to target specific audience niches’, ‘strategic and tactical consulting’, and ‘flexibility in customizing services’ are considered the most important factors by global oil and gas industry suppliers.
What makes this report unique and essential to read?
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading oil and gas industry companies. This report provides the reader with a definitive analysis of the industry outlook and explores how opportunities and demand are set to change in 2013–2014. Additionally, this report also presents comparative analysis between two years of survey results (wherever applicable). Furthermore, the report reveals the current size of oil and gas industry suppliers’ marketing and advertising budgets and how expenditure by industry suppliers will change, providing an insight into global marketing behavior. This report identifies the key marketing aims of organizations and the sales strategies companies will adopt in order to adapt to market conditions in 2013. Additionally, this chapter also aims to identify key amendments to marketing agencies that aid business generation, respondents’ criteria for marketing agency selection, and attitudes towards marketing and sales.
Reasons To Buy
Middle East, Brazil, India, China, and Indonesia are the important emerging markets to offer growth in2013.
‘Rising competition ’, ‘retention or recruitment of skilled staff’, ‘Market uncertainty’, and ‘responding to pricing pressure’ are the leading business concerns for the global oil and gas industry in 2013.
Oil and gas industry supplier respondents from companies operating in Asia-Pacific indicated the highest average budget of US$6.1 million in 2013.
‘Social media and networking sites’, ‘online content sites and portals’, and ‘email and newsletters’ are expected to have increased expenditure in 2013 as identified by 40%, 39%, and 35% of respondents, respectively.
Overall, ‘business performance management solutions’, ‘customer intelligence and analytics’ and ‘competitor and market intelligence research’ were identified as the marketing and sales solutions most expected to be invested in during 2013.
Table Of Contents
Table of Contents
1 Introduction
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of survey respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Executive Summary
3 Global Oil and Gas Industry Dynamics
3.1 Revenue Growth Projections in the Global Oil and Gas Industry
3.1.1 Revenue growth projections by company type
3.1.2 Revenue growth projections by region
3.1.3 Revenue growth projections by company turnover
3.1.4 Revenue growth projections by senior level respondents
3.2 Future Developments in Business Structure in the Global Oil and Gas Industry
3.2.1 Future developments in business structure by buyers
3.2.2 Future developments in business structure by suppliers
3.2.3 Future developments in business structure by region
3.2.4 Future developments in business structure by company turnover
3.2.5 Future developments in business structure by senior level respondents
3.3 Change in Company Strategies in the Global Oil and Gas Industry
3.3.1 Change in leading company strategies by buyers
3.3.2 Change in leading company strategies by suppliers
3.3.3 Change in leading company strategies by region
3.3.4 Change in leading company strategies by company turnover
3.4 Merger and Acquisition Activity Projections in the Global Oil and Gas Industry
3.4.1 M&A activity projections by buyers
3.4.2 M&A activity projections by suppliers
3.4.3 M&A activity projections by region
3.4.4 M&A activity projections by company turnover
3.5 Capital Expenditure Projections in the Global Oil and Gas Industry
3.5.1 Projection of capital expenditure by buyers
3.5.2 Projection of capital expenditure by suppliers
3.5.3 Projection of capital expenditure by region
3.5.4 Projection of capital expenditure by company turnover
3.6 Planned Change in Staff Recruitment in the Global Oil and Gas Industry
3.6.1 Planned change in staff recruitment by buyers
3.6.2 Planned change in staff recruitment activity by suppliers
3.6.3 Planned change in staff recruitment activity by region
3.6.4 Planned change in staff recruitment activity by company turnover
4 Global Oil and Gas Industry Market Growth Outlook
4.1 Global Oil and Gas Industry - Demand in Emerging Markets
4.1.1 Demand in emerging markets by buyers
4.1.2 Demand in emerging markets by suppliers
4.1.3 Demand in emerging markets by region
4.1.4 Demand in emerging markets by company turnover
4.2 Global Oil and Gas Industry - Growth Projections in Developed Countries
4.2.1 Growth projections in developed countries by buyers
4.2.2 Growth projections in developed countries by suppliers
4.2.3 Growth projections in developed countries by region
4.2.4 Growth projections in developed countries by company turnover
5 Threats and Opportunities for the Global Oil and Gas Industry
5.1 Global Oil and Gas Industry: Leading Business Concerns for 2013–2014
5.1.1 Leading business concerns for 2013–2014 by company type
5.1.2 Leading business concerns for 2013–2014 by region
5.1.3 Leading business concerns by company turnover
5.2 Global Oil and Gas Industry: Key Supplier Actions to Secure Buyer Business
5.2.1 Actions to secure buyer business by buyer respondents
5.2.2 Actions to maintain and secure buyer business by region
5.2.3 Actions to maintain and secure buyer business by turnover
5.2.4 Actions to maintain and secure buyer business by procurement budget
6 Global Oil and Gas Industry - Supplier Marketing Spend Activity
6.1 Annual Marketing Budgets - Global Oil and Gas Industry Suppliers
6.1.1 Annual marketing budgets by region - global oil and gas industry suppliers
6.1.2 Annual marketing budgets by company turnover - global oil and gas industry suppliers
6.2 Planned Change in Marketing Expenditure Levels - Global Oil and Gas Industry Suppliers
6.2.1 Planned change in marketing expenditure by region - global oil and gas industry suppliers
6.2.2 Planned change in marketing expenditure by turnover - global oil and gas industry suppliers
6.2.3 Planned change in marketing expenditure by decision making authority - global oil and gas industry suppliers
6.2.4 Planned change in marketing expenditure levels vs. revenue growth expectations
6.3 Future Investment by Media Channels - Global Oil and Gas Industry Suppliers
6.3.1 Future investment by media channel by region - global oil and gas industry suppliers
6.3.2 Future investment by media channel by company turnover - global oil and gas industry suppliers
6.4 Global Oil and Gas Industry Suppliers' Future Investment in Marketing and Sales
6.4.1 Planned investment in marketing and sales technologies by region - global oil and gas industry suppliers
6.4.2 Planned investment in marketing and sales technologies by turnover - global oil and gas industry suppliers
7 Global Oil and Gas Industry - Marketing and Sales Behaviors and Strategies in 2013–2014
7.1 Key Marketing Aims for 2013–2014 - Global Oil and Gas Industry Suppliers
7.1.1 Key marketing aims by region - global oil and gas industry suppliers
7.1.2 Key marketing aims by company turnover - global oil and gas industry suppliers
7.2 Global Oil and Gas Industry - Essential Amendments to Marketing Activities in 2013–2014
7.2.1 Amendments to marketing activities by region - global oil and gas industry suppliers
7.2.2 Amendments to marketing activities by company turnover - global oil and gas industry suppliers
7.3 Global Oil and Gas Industry - Critical Success Factors for Choosing a Marketing Agency
7.3.1 Critical success factors by region - global oil and gas industry suppliers
7.3.2 Critical success factors by company turnover - global oil and gas industry suppliers
8 Appendix
8.1 Global Oil and Gas Industry Survey Results – Closed Questions
8.2 Methodology
8.3 Contact us
8.4 About ICD Research
8.5 Disclaimer
List Of Tables
Table 1: Global Oil and Gas Industry Survey Respondents by Company Type, 2013
Table 2: Global Oil and Gas Industry Buyer Respondents by Job Role (%), 2013
Table 3: Global Oil and Gas Industry Buyer Respondents by Company Turnover (%), 2013
Table 4: Global Oil and Gas Industry Buyer Respondents by Region (%), 2013
Table 5: Global Oil and Gas Industry Supplier Respondents by Job Role (%), 2013
Table 6: Global Oil and Gas Industry Supplier Respondents by Company Turnover (%), 2013
Table 7: Global Oil and Gas Industry Supplier Respondents by Region (%), 2013
Table 8: Global Oil and Gas Industry - Revenue Growth Optimism (%), 2012–2013
Table 9: Global Oil and Gas Industry - Revenue Growth Optimism by Buyers (%), 2012–2013
Table 10: Global Oil and Gas Industry - Revenue Growth Optimism by Suppliers (%), 2012–2013
Table 11: Global Oil and Gas Industry - Revenue Growth Optimism by Region (%), 2013
Table 12: Global Oil and Gas Industry - Revenue Growth Optimism by Company Turnover (%), 2013
Table 13: Global Oil and Gas Industry - Revenue Growth Optimism by Senior Level Respondents (%), 2013
Table 14: Global Oil and Gas Industry - Key Expected Changes in Business Structure by Buyers (%), 2013
Table 15: Global Oil and Gas Industry - Key Expected Changes in Business Structure by Suppliers (%), 2013
Table 16: Global Oil and Gas Industry - Key Expected Changes in Business Structure by Region (%), 2013
Table 17: Global Oil and Gas Industry - Key Expected Changes in Business Structure by Turnover (%), 2013
Table 18: Global Oil and Gas Industry - Change in Leading Company Strategies by Buyers (%), 2013
Table 19: Global Oil and Gas Industry - Change in Leading Company Strategies by Suppliers (%), 2013
Table 20: Global Oil and Gas Industry - Change in Leading Company Strategies by Company Turnover (%), 2013
Table 21: M&A Activity by Buyers - Global Upstream Oil and Gas Companies (%), 2012–2013
Table 22: M&A Activity by Buyers - Global Downstream and Midstream Oil and Gas Companies (%), 2012–2013
Table 23: Global Oil and Gas Industry - M&A Activity by Suppliers (%), 2012–2013
Table 24: Global Oil and Gas Industry - M&A Activity by Region (%), 2013
Table 25: Global Oil and Gas Industry M&A Activity by Company Turnover (%), 2013
Table 26: Global Oil and Gas Industry - Projection of Capital Expenditure by Buyers - Global Upstream Oil and Gas Companies (%), 2013
Table 27: Global Oil and Gas Industry - Projection of Capital Expenditure by Buyers - Global Downstream and Midstream Oil and Gas Companies (%), 2013
Table 28: Global Oil and Gas Industry - Projection of Capital Expenditure by Suppliers (%), 2013
Table 29: Global Oil and Gas Industry - Projection of Capital Expenditure by Region (% ‘increase’ responses), 2013
Table 30: Global Oil and Gas Industry - Projection of Capital Expenditure by Company Turnover (% ‘increase’ responses), 2013
Table 31: Global Oil and Gas Industry - Planned Change in Staff Recruitment by Buyers (%), 2013
Table 32: Global Oil and Gas Industry - Planned Change in Staff Recruitment by Suppliers (%), 2013
Table 33: Global Oil and Gas Industry - Planned Change in Staff Recruitment by Region (%), 2013
Table 34: Global Oil and Gas Industry - Planned Change in Staff Recruitment by Company Turnover (%), 2013
Table 35: Global Oil and Gas Industry - Demand in Emerging Markets by Buyers - Upstream Oil and Gas Companies (%) , 2013
Table 36: Global Oil and Gas Industry - Demand in Emerging Markets by Buyers - Downstream and Midstream Oil and Gas Companies (%) , 2013
Table 37: Global Oil and Gas Industry - Demand in Emerging Markets by Suppliers (%), 2013
Table 38: Global Oil and Gas Industry - Demand in Emerging Markets by Region (%), 2013
Table 39: Global Oil and Gas Industry - Demand in Emerging Markets by Company Turnover (%), 2013
Table 40: Global Oil and Gas Industry - Growth Projections in Developed Countries by Buyers - Upstream Oil and Gas Companies (%), 2013
Table 41: Global Oil and Gas Industry - Growth Projections in Developed Countries by Buyers - Downstream and Midstream Oil and Gas Companies (%), 2013
Table 42: Global Oil and Gas Industry - Growth Projections in Developed Countries by Suppliers (%), 2013
Table 43: Global Oil and Gas Industry - Growth Projections in Developed Countries by Region (% 'increase'), 2013
Table 44: Global Oil and Gas Industry - Growth Projections in Developed Countries by Company Turnover (% 'increase'), 2013
Table 45: Global Oil and Gas Industry- Leading Business Concerns (%), 2013–2014
Table 46: Global Oil and Gas Industry - Leading Business Concerns by Company Type (%), 2013–2014
Table 47: Global Oil and Gas Industry - Leading Business Concerns by Region (%), 2013–2014
Table 48: Global Oil and Gas Industry - Leading Business Concerns by Company Turnover (%), 2013–2014
Table 49: Global Oil and Gas Industry - Securing Buyer Business: Buyer Responses (%), 2013
Table 50: Global Oil and Gas Industry - Securing Buyer Business: Buyer vs. Supplier Responses (%), 2013
Table 51: Global Oil and Gas Industry - Securing Buyer Business by Region (%), 2013
Table 52: Global Oil and Gas Industry - Securing Buyer Business by Turnover (%), 2013
Table 53: Global Oil and Gas Industry: Securing Buyer Business by Procurement Budget (%), 2013
Table 54: Annual Marketing Budgets - Global Oil and Gas Industry Suppliers (%), 2012–2013
Table 55: Annual Marketing Budgets by Region - Global Oil and Gas Industry Suppliers (%), 2013
Table 56: Annual Marketing Budgets by Turnover - Global Oil and Gas Industry Suppliers (%), 2013
Table 57: Planned Change in Marketing Expenditure Levels - Global Oil and Gas Industry Suppliers (%), 2012–2013
Table 58: Global Oil and Gas Industry - Planned Change in Marketing Expenditure Levels by Region (%), 2013
Table 59: Global Oil and Gas Industry - Planned Change in Marketing Expenditure by Company Turnover (%), 2013
Table 60: Planned Change in Marketing Expenditure Levels by Decision Making Authority (%), 2013
Table 61: Planned Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2013
Table 62: Future Investment by Media Channels - Global Oil and Gas Industry Suppliers (%), 2013
Table 63: Planned Investment in Marketing and Sales Technologies - Global Oil and Gas Industry Suppliers (%), 2013
Table 64: Planned Investment in Marketing and Sales Technologies by Region - Global Oil and Gas Industry Suppliers (%), 2013
Table 65: Key Marketing Aims - Global Oil and Gas Industry Suppliers (%), 2013
Table 66: Key Marketing Aims by Region - Global Oil and Gas Industry Suppliers (% ‘very important’ and ‘important’ responses), 2013
Table 67: Key Marketing Aims by Turnover - Global Oil and Gas Industry Suppliers (%‘very important’ and ‘important’ responses), 2013
Table 68: Amendments to Marketing Activities - Global Oil and Gas Industry Suppliers (%), 2013
Table 69: Amendments to Marketing Activities by Region - Global Oil and Gas Industry Suppliers (%), 2013
Table 70: Amendments to Marketing Activities by Turnover - Global Oil and Gas Industry Suppliers (%), 2013
Table 71: Critical Success Factors - Global Oil and Gas Industry Suppliers (%), 2012–2013
Table 72: Critical Success Factors by Region - Global Oil and Gas Industry Suppliers (%), 2013
Table 73: Critical Success Factors by Turnover - Global Oil and Gas Industry Suppliers (%), 2013
Table 74: Survey Results – Closed Questions
List Of figures
Figure 1: Global Oil and Gas Industry - Revenue Growth Optimism (%), 2012–2013
Figure 2: Global Oil and Gas Industry - Revenue Growth Optimism by Company Type (%), 2013–2014
Figure 3: Global Oil and Gas Industry - Revenue Growth Optimism by Region (%), 2013
Figure 4: Global Oil and Gas Industry - Revenue Growth Optimism by Company Turnover (%), 2013
Figure 5: Global Oil and Gas Industry - Revenue Growth Optimism by Senior Level Respondents (%), 2013
Figure 6: Global Oil and Gas Industry - Key Expected Changes in Business Structure by Buyers (%), 2013
Figure 7: Global Oil and Gas Industry - Key Expected Changes in Business Structure by Suppliers (%), 2013
Figure 8: Global Oil and Gas Industry - Key Expected Changes in Business Structure by Region (%), 2013
Figure 9: Global Oil and Gas Industry - Key Expected Changes in Business Structure by Turnover (%), 2013
Figure 10: Global Oil and Gas Industry - Key Expected Changes In Business Structure by Senior Level Respondents (%), 2013
Figure 11: Global Oil and Gas Industry - Change in Leading Company Strategies by Buyers (%), 2013
Figure 12: Global Oil and Gas Industry - Change in Leading Company Strategies by Suppliers (%), 201
Figure 13: Global Oil and Gas Industry - Change in Leading Company Strategies by Region (%), 2013
Figure 14: Global Oil and Gas Industry - Change in Leading Company Strategies by Company Turnover (%), 2013
Figure 15: M&A Activity Projections - Global Oil and Gas Industry (%), 2013
Figure 16: M&A Activity by Buyers - Global Upstream Oil and Gas Companies (%), 2012–2013
Figure 17: M&A Activity by Buyers - Global Downstream and Midstream Oil and Gas Companies (%), 2012–2013
Figure 18: Global Oil and Gas Industry - M&A Activity by Suppliers (%), 2012–2013
Figure 19: Global Oil and Gas Industry - M&A Activity by Region (%), 2013
Figure 20: Global Oil and Gas Industry M&A Activity by Company Turnover (%), 2013
Figure 21: Global Oil and Gas Industry - Projection of Capital Expenditure by Buyers - Global Upstream Oil and Gas Companies (%), 2013
Figure 22: Global Oil and Gas Industry - Projection of Capital Expenditure by Buyers - Global Downstream and Midstream Oil and Gas Companies (%), 2013
Figure 23: Global Oil and Gas Industry - Increase in Capital Expenditure by Oil and Gas Industry Suppliers (%), 2013
Figure 24: Global Oil and Gas Industry - Projection of Capital Expenditure by Region (%‘increase’ responses), 2013
Figure 25: Global Oil and Gas Industry - Projection of Capital Expenditure by Company Turnover (%‘increase’ responses), 2013
Figure 26: Global Oil and Gas Industry - Planned Change in Staff Recruitment by Buyers (%), 2013
Figure 27: Global Oil and Gas Industry - Planned Change in Staff Recruitment by Oil and Gas Industry Suppliers (%), 2013
Figure 28: Global Oil and Gas Industry - Planned Change in Staff Recruitment by Region (%), 2013
Figure 29: Global Oil and Gas Industry - Planned Change in Staff Recruitment by Company Turnover (%), 2013
Figure 30: Global Oil and Gas Industry - Top Ten Growth Regions , 2013
Figure 31: Global Oil and Gas Industry - Top Five Emerging Markets , 2013
Figure 32: Global Oil and Gas Industry - Demand in Emerging Markets by Buyers - Upstream Oil and Gas Companies (%) , 2013
Figure 33: Global Oil and Gas Industry - Demand in Emerging Markets by Buyers - Downstream and Midstream Oil and Gas Companies (%) , 2013
Figure 34: Global Oil and Gas Industry - Demand in Emerging Markets by Suppliers (%), 2013
Figure 35: Global Oil and Gas Industry - Demand in Emerging Markets by Region (%), 2013
Figure 36: Global Oil and Gas Industry - Demand in Emerging Markets by Company Turnover (%), 2013
Figure 37: Global Oil and Gas Industry - Top Five Developed Regions by Growth (%), 2013
Figure 38: Global Oil and Gas Industry - Growth Projections in Developed Countries by Buyers - Upstream Oil and Gas Companies (%), 2013
Figure 39: Global Oil and Gas Industry - Growth Projections in Developed Countries by Buyers - Downstream and Midstream Oil and Gas Companies (%), 2013
Figure 40: Global Oil and Gas Industry - Growth Projections in Developed Countries by Suppliers (%), 2013
Figure 41: Global Oil and Gas Industry - Growth Projections in Developed Countries by Region (% 'increase'), 2013
Figure 42: Global Oil and Gas Industry - Growth Projections in Developed Countries by Company Turnover (% 'increase'), 2013
Figure 43: Global Oil and Gas Industry - Leading Business Concerns (%), 2013–2014
Figure 44: Global Oil and Gas Industry: Top Five Leading Business Concerns, 2013–2014
Figure 45: Global Oil and Gas Industry: Securing Buyer Business: Buyer vs. Supplier Responses (%), 2013
Figure 46: Global Oil and Gas Industry - Securing Buyer Business by Turnover (%), 2013
Figure 47: Annual Marketing Budgets - Global Oil and Gas Industry Suppliers (%), 2012–2013
Figure 48: Annual Marketing Budgets by Region - Global Oil and Gas Industry Suppliers (%), 2013
Figure 49: Annual Marketing Budgets by Turnover - Global Oil and Gas Industry Suppliers (%), 2013
Figure 50: Planned Change in Marketing Expenditure Levels - Global Oil and Gas Industry Suppliers (%), 2012–2013
Figure 51: Global Oil and Gas Industry - Planned Change in Marketing Expenditure Levels by Region (%), 2013
Figure 52: Global Oil and Gas Industry - Planned Change in Marketing Expenditure by Company Turnover (%), 2013
Figure 53: Planned Change in Marketing Expenditure Levels by Decision Making Authority (%), 2013
Figure 54: Future Investment by Media Channels - Global Oil and Gas Industry Suppliers (%), 2013
Figure 55: Global Oil and Gas Industry Suppliers - Investment in Media Channels by Region (%), 2013
Figure 56: Global Oil and Gas Industry Suppliers - Investment in Media Channels by Turnover (%), 2013
Figure 57: Planned Investment in Marketing and Sales Technologies - Global Oil and Gas Industry Suppliers (%), 2013
Figure 58: Planned Investment in Marketing and Sales Technologies by Company Turnover - Global Oil and Gas Industry Suppliers (%), 2013
Figure 59: Key Marketing Aims - Global Oil and Gas Industry Suppliers (%), 2013
Figure 60: Key Marketing Aims by Region - Global Oil and Gas Industry Suppliers (% ‘very important’ and ‘important’ responses), 2013
Figure 61: Key Marketing Aims by Turnover - Global Oil and Gas Industry Suppliers (% ‘very important’ and ‘important’ responses), 2013
Figure 62: Amendments to Marketing Activities - Global Oil and Gas Industry Suppliers (%), 2013
Figure 63: Amendments to Marketing Activities by Region - Global Oil and Gas Industry Suppliers (%), 2013
Figure 64: Amendments to Marketing Activities by Turnover - Global Oil and Gas Industry Suppliers (%), 2013
Figure 65: Critical Success Factors - Global Oil and Gas Industry Suppliers (%), 2013
Figure 66: Critical Success Factors by Turnover - Global Oil and Gas Industry Suppliers (%), 2013