Global Oral Hygiene Market 2016-2020

About Oral Hygiene

In the recent past, oral hygiene has become a lucrative segment in the personal and beauty care market. It is due to the growing awareness on the importance of keeping the mouth and teeth clean and healthy. Also, an increase in older population, who need more oral health care, and demand for cosmetic dentistry are also some of the factors driving the market.

Technavio’s analysts forecast the global oral hygiene market to grow at a CAGR of 4.15% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the global oral hygiene market for 2016-2020. To calculate the market size, Technavio uses revenue generated from the worldwide sale of oral hygiene products.

The market is divided into the following segments based on geography:
• Americas
• APAC
• Europe
• MEA

Technavio's report, Global Oral Hygiene Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
• Colgate-Palmolive
• GlaxoSmithKline
• Johnson & Johnson
• Procter & Gamble


Other prominent vendors
• Chattem
• Church & Dwight
• Dr. Fresh
• GO SMiLE
• Henkel
• Lion
• Supersmile

Market driver
• Demand for luxury or premium products
• For a full, detailed list, view our report

Market challenge
• Threat from counterfeit products
• For a full, detailed list, view our report

Market trend
• Continuous product improvement and innovation
• For a full, detailed list, view our report

Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.

PART 01: Executive summary
• Highlights

PART 02: Scope of the report
• Market overview
• Top-vendor offerings

PART 03: Market research methodology
• Research methodology
• Economic indicators

PART 04: Introduction
• Key market highlights
• Market overview

PART 05: Market landscape
• Global oral hygiene market
• Oral hygiene market in BRICS
• Five forces analysis

PART 06: Market segmentation by product
• Global oral hygiene market by product
• Global primary oral hygiene market
• Global primary oral hygiene market by segmentation
• Global secondary oral hygiene market

PART 07: Geography segmentation
• Global oral hygiene market by geography
• Oral hygiene market in Europe
• Oral hygiene market in North America
• Oral hygiene market in APAC
• Oral hygiene market in ROW

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape
• Competitive scenario
• Key news
• Marketing strategies

PART 14: Key vendor analysis
• Colgate-Palmolive
• GlaxoSmithKline Consumer Healthcare
• Johnson & Johnson
• Procter & Gamble
• Unilever
• Other prominent vendors

PART 15: Appendix
• List of abbreviations

PART 16: Explore Technavio

List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Global beauty and personal care market: Segmentation
Exhibit 03: Global oral hygiene market 2015-2020 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Global oral hygiene market by product 2015-2020 ($ billions)
Exhibit 06: Global oral hygiene market by product 2015-2020
Exhibit 07: Global primary oral hygiene market 2015-2020 ($ billions)
Exhibit 08: Segmentation of global primary oral hygiene market 2015
Exhibit 09: Segmentation of global primary oral hygiene market 2020
Exhibit 10: Global oral hygiene toothpaste market 2015-2020 ($ billions)
Exhibit 11: Global toothbrush and replacement head market 2015-2020 ($ billions)
Exhibit 12: Global secondary oral hygiene market 2015-2020 ($ billions)
Exhibit 13: Global oral hygiene market by geography 2015-2020 ($ billions)
Exhibit 14: Global oral hygiene market by geography 2015-2020
Exhibit 15: Oral hygiene market in Europe 2015-2020 ($ billions)
Exhibit 16: Oral hygiene market in North America 2015-2020 ($ billions)
Exhibit 17: Oral hygiene market in APAC 2015-2020 ($ billions)
Exhibit 18: Oral hygiene market in ROW 2015-2020 ($ billions)
Exhibit 19: Impact of drivers
Exhibit 20: Impact of drivers and challenges
Exhibit 21: Colgate-Palmolive: Business segmentation by revenue 2014
Exhibit 22: Procter & Gamble: Business segmentation by revenue 2014