Report Overview
About Potato Chips
The process of making potato chips involves potato slices being cut into thin slices that are deep-fried, baked, kettle-cooked, or popped until crunchy. Consumers across the globe tend to purchase potato chips more than any other snacks, as they are ready-to-eat and stomach-filling. And increasing snacking by consumers has also helped the market growth over the years. Hence, the potato chip category is more relevant than ever, in terms of snacks.
Technavio’s analysts forecast the global potato chips market to grow at a CAGR of 4.58% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global potato chips market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global Potato Chips Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Calbee
• Intersnack Group
• Kellogg
• PepsiCo
Other prominent vendors
• Arca Continental
• Burts Potato Chips
• Haldiram Foods International
• Hain Celestial Group
• Herr Foods
• ITC
• Old Dutch Foods
• The Lorenz Bahlsen Snack-World
Market driver
• Changing taste preferences
• For a full, detailed list, view our report
Market challenge
• Price fluctuations of potato
• For a full, detailed list, view our report
Market trend
• Innovative product offerings
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Table Of Contents
Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
• Market outline
• Segmentation by distribution channel
PART 05: Market landscape
• Market overview
• Global potato chips market
• Five forces analysis
PART 06: Market segmentation by distribution channel
• Regional segmentation of potato chips market by distribution channel
• Distribution channel segmentation in Americas
• Distribution channel segmentation in EMEA
• Distribution channel segmentation in APAC
PART 07: Geographical segmentation
• Global potato chips market by geography
• Potato chips market in the Americas
• Potato chips market in EMEA
• Potato chips market in APAC
PART 08: Key leading countries
• The US
• The UK
• India
• Japan
PART 09: Decision framework
PART 10: Drivers and challenges
• Market drivers
• Market challenges
PART 11: Market trends
• Innovative product offerings
• Technological advances
• Increase in strategic alliances
• Growth in emerging markets
PART 12: Competitive analysis
• Competitive scenario
• Competitive positioning assessment
• Market positioning matrix based on product portfolio and market presence of key players
• Calbee
• Intersnack Group
• Kellogg
• PepsiCo
• Other prominent market players
PART 13: Appendix
• List of abbreviations
List of Exhibits
Exhibit 01: Overview of global potato chips market
Exhibit 02: Global potato chips market by revenue ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Number of convenience stores 2014 and 2015 in top countries
Exhibit 05: Distribution channel in Americas in 2016 (% share of revenue)
Exhibit 06: Distribution channel in EMEA in 2016 (% share of revenue)
Exhibit 07: Distribution channel in APAC in 2016 (% share of revenue)
Exhibit 08: Global potato chips market by geography 2016 and 2021 (% share of revenue)
Exhibit 09: Growth outlook for global potato chips market by geography 2016-2021
Exhibit 10: Potato chips market in the Americas 2016-2021 ($ billions)
Exhibit 11: Potato chips market in EMEA 2016-2021 ($ billions)
Exhibit 12: Potato chips market in APAC 2016-2021 ($ billions)
Exhibit 13: Top 10 potato chip brands in US 2015 (in terms of revenue)
Exhibit 14: Global packaged fruit snacks market 2016-2021 ($ billions)
Exhibit 15: Competitive positioning matrix for key potato chips manufacturers in 2016
Exhibit 16: Market positioning matrix based on product portfolio and market presence of key players
Exhibit 17: Calbee: Product portfolio
Exhibit 18: Intersnack Group: Product portfolio
Exhibit 19: Kellogg: Product portfolio
Exhibit 20: PepsiCo: Product portfolio