Report Overview
Summary
The Global Tradeshow Update is Canadean's look back at NOPE 2013. The update provides an overview of the event, reports the opinions of exhibitors and organizers on the key issues affecting the sector, and also provides a Summary of major products and innovations from the tradeshow.
Synopsis
- Get the highlights from this year's NOPE.
- Drive product ideation or track emerging trends by studying the key innovations from the tradeshow.
- Gain an insight into the mood of the industry through the opinion of key players.
Reasons To Buy
- What is NOPE?
- What were the highlights of this year's show?
- What were the major new product and innovation trends to emerge from NOPE that I should be aware of?
Key Highlights
The stand out innovation recorded by Product Launch Analytics (PLA) at this year's NOPE was a natural and healthy breakfast "crunch" for dogs. Meanwhile, an organic olive leaf tea expanded the options in herbal tea, and a new concentrated "super fruit" drink with acai and guarana is looking to help consumers with their "five a day."
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