Report Overview
This research evaluates the efficacy of the GoogleSMS platform in third world economies drawing specific insights from the implementation of this application on the MTN mobile network in Uganda. Projections, of future, market trends, are made on the basis of observations of the outcomes of the implementation of GoogleSMS.
Table Of Contents
Table of Contents
Abstract
Background: the GoogleSMS story
The Evolution of a Social Development Idea
Synergistic Partnerships
The Role of Research
Introduction
Problem Spaces Define the Solution Spaces
Creating New Applications for Old Devices
Leveraging Competences to Create a Low cost Model
Arguments for Workable Pathways of Entry into a Third World Market
Discussion: Implementation of GoogleSMS & other Developments
Rapid Growth Breeds Business Potential
Local Networks, Product Definition and Diversification
The Expansion of GoogleSMS & SMSbased Services
Best Practices, Lessons Learned & Growth Assessments
Synergistic Cooperation with Strong Local Partners for Leveraging Purposes
An Evolving Model
Address Local Problems Directly
Coopting Partners with Specialties
“Virgin” Areas/Potential Entry Points for Technology Companies
Ewallet Services
Crossborder Remittances
Data Synthesis for Research Modeling
Conclusions
Appendix
List of Figures
List of Tables