Report Overview
Summary
The New Zealand beer market on the whole registered a 1% decline in 2015, in continuance of a long-standing trend of reducing consumption. The decline in volume of the overall beer market negatively affected on-premise more than off-premise. Single serve glass bottles of around 37.5cl accounts for the majority market share at 54% in New Zealand. Recent government restrictions on limiting alcohol content particularly while driving, encouraged the market's low alcohol beers. 2016 witnessed launch of various such new product developments in low alcohol.
Key Findings
- Beer market contracted in line with a long-term trend of falling sales intensified by continued firm pricing.
- New Zealanders are consuming less alcohol for health reasons. When they do consume alcohol, there is an increasing preference for quality over quantity.
- New Zealand's beer market has long been controlled by two major players - Lion and DB Breweries.
- The rising prices in on-trade channels and the price difference, which is almost double that of off-trade, stimulates New Zealanders to favor off-premise consumption more.
- The import market in New Zealand is highly fragmented, possessing a strong focus on craft and niche brands.
Synopsis
Canadean's New Zealand Beer Market Insights 2016 Report provides a complete overview of the New Zealand beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:
- 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
- Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
- Value by distribution channel 2011-2015, with 2016 forecasts
- 2014-2016 selected on- / off-premise retail prices
- Details of key beer new product launches in 2015 by company
- Overview of the competitive landscape in the beer market, with analysis of key company performance
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
- Data is also available in excel format
Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the New Zealand beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
- Evaluate the current emerging trends and future growth opportunities in the New Zealand beer market to support your brand development and marketing initiatives
- Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
- Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the New Zealand beer market
- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
Table Of Contents
Table Of Contents
1 Market Context
1.1 Market Parameters Tables
1.2 Legislation and Taxation Tables
2 Market Background Briefing
3 Market Update
3.1 New Products and Photo Shots
3.2 Beer Pricing Tables
3.3 Beer Data Tables
4 Brewer Profiles
5 Appendix
5.1 Disclaimer
5.2 Methodology, Wisdom Attributes and Product Definitions
5.3 Map
List Of Tables
Table 1: New Zealand Population Size and Growth, 1987-2018F
Table 2: Population Size and Growth, 2005-2016F
Table 3: New Zealand Economic Indicators, 2007-2017F
Table 4: Taxation Base
Table 5: Historical Excise Rates of Beer
Table 6: Legal controls on Beer
Table 7: Tax Burden on Beer @ 5% Abv, 2015
Table 8: Beer Key Facts
Table 9: Top 10 Beer Brands - Volume, 2013-2015
Table 10: Top 10 International Premium and Superpremium Beer Brands - Volume, 2013-2015
Table 11: Licensed Brand Owners and Licensees
Table 12: Beer Market Valuation (Local Currency), 2014-2016F
Table 13: Trade Margin Build-Up Model
Table 14: Selected Consumer Beer Prices: On-Premise, 2014-2016
Table 15: Selected Consumer Beer Prices: Off-Premise, 2014-2016
Table 16: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 17: Beer Production/Trade/Consumption 000 HL, 2005-2016F
Table 18: Beer Production/Trade/Consumption - Growth, 2005-2016F
Table 19: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 20: Beer Foreign Trade By Country (Imports), 2012-2016F
Table 21: Beer Foreign Trade By Country (Exports), 2012-2016F
Table 22: Beer Market Valuation (Local Currency), 2014-2016F
Table 23: Beer Consumption by Local Definition, 2012-2016F
Table 24: Beer Consumption by Standard Price Segmentation, 2012-2016F
Table 25: Beer Consumption by Alcoholic Strength, 2012-2016F
Table 26: Beer Consumption by Type, 2012-2016F
Table 27: Beer Consumption by Geographic Scope, 2012-2016F
Table 28: Beer All Trademarks, 2011-2015
Table 29: Beer Brands by Local Definition, 2011-2015
Table 30: Beer Brands by Standard Price Segment, 2011-2015
Table 31: Beer Brands by Alcoholic Strength, 2011-2015
Table 32: Beer Brands by Type, 2011-2015
Table 33: Imported Brands by Origin, 2011-2015
Table 34: Beer Licensed Brands, 2011-2015
Table 35: Beer Private Label Brands, 2011-2015
Table 36: Beer Trademark Owners, 2011-2015
Table 37: Beer Local Operators, 2011-2015
Table 38: Beer leading Brewers/Importers, 2011-2015
Table 39: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F
Table 40: Beer Distribution: On vs Off Premise, 2012-2016F
Table 41: Carlton and United Breweries Brand Volumes 2011-2011
Table 42: DB Breweries Brand Volumes 2011-2015
Table 43: Lion Brand Volumes 2011-2015
List Of Figures
Figure 1: Beer Leading Brewers/Importers, 2015
Figure 2: Beer Consumption by Pack Material/Type, 2015
Figure 3: Beer Distribution by Channel, 2015
Figure 4: Beer Consumption by Price Segment, 2015