Research on China ATV (All-Terrain Vehicle) Industry, 2015-2020

Research on China ATV (All-Terrain Vehicle) Industry, 2015-2020, mainly analyzes the status quo of domestic market, supply and demand, competition pattern of ATV (All-Terrain Vehicle) Industry and operation of key enterprises in China, also provides suggestions and decision-making references for enterprise planning to understand this industry or invest in this field.

ATVs were developed and produced in global at the end of last century, mainly being applied in military, police, grazing, sports and entertainment with the characteristics of high cross-country performance, wide and convenient application, and were favored by westerners of all strata, once entered into market. In recent years, the demand for ATVs in China also increases year by year. In 2014, influenced by economic adjustment, the growth rate of apparent consumption of ATVs decreased considerably over last year in China, with annual consumption of 245,200, up 3.07% over last year. With the domestic market development and the improvement of national consumption confidence index, it is predicted that in 2020, the demand for ATVs will hit 365,200 in China.

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4.2 Demand Status Quo and Forecast

4.2.1 Demand Structure
Seeing from ATV consumption in China, ATV is mainly applied into sports and entertainment fields, sport application accounts for 28%, ranking No.1, followed by entertainment application (25%), agriculture application (18%), military application (9%) and hunting application (5%) successively and other applications account for 15%.

Fig.9: Consumption Structure of ATV in China

Source: Huidian Research
4.2.2 Demand Forecast

Fig.10: Product Demand and Growth Rate, 2008-2014
Unit: 10,000

Source: Huidian Research

Fig.11 Product Demand and Growth Rate, 2015-2020
Unit: 10,000

Source: Huidian Research

ATVs were developed and produced in global at the end of last century, mainly being applied in military, police, grazing, sports and entertainment with the characteristics of high cross-country performance, wide and convenient application, and were favored by westerners of all strata, once entered into market. In recent years, the demand for ATVs in China also increases year by year. In 2014, influenced by economic adjustment, the growth rate of apparent consumption of ATVs decreased considerably over last year in China, with annual consumption of 245,200, up 3.07% over last year. With the domestic market development and the improvement of national consumption confidence index, it is predicted that in 2020, the demand for ATVs will hit 365,200 in China.

1. Overview of ATV Industry Development
1.1 Overview of ATV Industry
1.1.1 Definition
1.1.2 Classification
1.2 Industry Chain

2. Overview of ATV Industry Development in Global
2.1 Development History
2.2 Market Status
2.3 Industry Demand
2.3.1 USA
2.3.2 Russia
2.3.3 Holland
2.3.4 France
2.3.5 Australia
2.3.6 Saudi Arabia
2.4 Key ATV Enterprises and Developments in Global
2.4.1 POLARIS
2.4.2 Arctic Cat
2.4.3 Can-Am

3. ATV Development Environment in China
3.1 Economic Environment
3.1.1 Industrial Production Grows Steadily, Enterprise Profit Continues to Increase
3.1.2 Fixed Assets Investment Slows Down, Real Estate Investment Declines Slightly
3.1.3 Export Declines Slightly, Import Decreases Considerably
3.1.4 Consumption Price is Stable Basically; Decrease of Industrial Producer Price is Narrowing
3.1.5 Currency Supply Grows Steadily, New Loans Increase Over Last Year.
3.2 Related Industry Policies, Standards, Laws and Regulations
3.2.1 Certification
3.2.2 UK Issued New ATV Standard to Raise the Trade Barrier
3.2.3 China Plans to Implement Related ATV Standards
3.3 ATV Technical Level in China

4. Status Quo of ATV Industry Development in China
4.1 Supply Status Quo and Trends
4.1.1 Supply Status Quo
4.1.2 Supply Forecast
4.2 Demand Status Quo and Forecast
4.2.1 Demand Structure
4.2.2 Demand Forecast
4.3 Existing Problems
4.3.1 Serious Similarity of Regional Product Structure
4.3.2 Low Specialization
4.3.3 Lacking of Independent Brands, Complete Service and Management Systems

5. Competition Status of ATV Industry in China
5.1 Competitiveness
5.1.1 Intensity of Competitive Rivalry
5.1.2 Threat of Potential Entrants
5.1.3 Threat of Substitute Products
5.1.4 Bargaining Power of Upstream Suppliers
5.1.5 Bargaining Power of Downstream Customers
5.2 Competition Pattern
5.3 Competition Strategies

6. Analysis on Upstream and Downstream Industries
6.1 Upstream Industrial Chain
6.2 Downstream Industry Demands
6.2.1 Main Applications of ATV
6.2.2 Status Quo and Trends of Military ATV
6.2.3 Application Prospects of ATV in Firefighting Field

7. Import and Export Statistics on ATV
7.1 Imports and Exports of vehicles specially designed for travelling on snow
7.1.1 Import and Export Data, 2012-Jan. 2015
7.1.2 Import Sources and Export Destinations, 2014
7.2 Imports and Exports of All-Terrain Golf Vehicles
7.2.1 Import and Export Data, 2012-Jan. 2015
7.2.2 Import Sources and Export Destinations, 2013-2014
7.3 Imports and Exports of Other Golf Vehicles and Similar Vehicles
7.3.1 Import and Export Data, 2012-Jan. 2015
7.3.2 Import Sources and Export Destinations, 2014

8. Key ATV Enterprises in China
8.1 Zhejiang Kandi Vehicles Co., Ltd.
8.1.1 Company Profile
8.1.2 Main Business
8.1.3 Business Performance
8.2 CFMOTO
8.2.1 Company Profile
8.2.2 Competitiveness
8.2.3 Business Performance
8.2.4 Development Strategy
8.3 HISUN
8.3.1 Company Profile
8.3.2 Main Business
8.3.3 Competitiveness
8.3.4 Business Performance
8.4 Chongqing SHINERAY Motorcycle Co., Ltd.
8.4.1 Company Profile
8.4.2 Main Products
8.4.3 Competitiveness
8.4.4 Business Performance
8.5 Chongqing Jianshe Motorcycle Co., Ltd.
8.5.1 Company Profile
8.5.2 Main Business
8.5.3 Competitiveness
8.5.4 Business Performance
8.5.5 Development Strategy

9. Investment Analysis and Development Trends of ATV Industry
9.1 Investment Opportunities
9.2 Investment Risks
9.2.1 Market Competition Risk
9.2.2 Price Fluctuation of Raw Materials and Other Uncertain Factors
9.2.3 International Trade Risk
9.3 Development Trends of ATV Industry in China
9.4 Investment Suggestions
9.4.1 Project Investment Suggestions
9.4.2 Product R & D Suggestions