Report Overview
Synopsis
This report presents data on the Shampoo consumption trends in Romania. It analyzes Shampoo consumption volumes and values at market and category level in addition to brand share and distribution channel data.
It examines the components of change in the market via study of 2006, 2011 and 2016 volumes and values, as well as the manner in which changes in consumer behavior have affected total volumes, values, brands selected and the type of products chosen.
Scope
"Shampoo Market in Romania: Market Profile" provides you with the following:
• Market analysis by value.
• Market value by category.
• Market analysis by volume.
• Market volume by category.
• Market value by brands.
• Market value by distribution channel.
Summary
Canadean’s "Shampoo Market in Romania: Market Profile" provides data on the Romania Shampoo market, providing marketers with the essential tools to understand their own and their competitors’ position in the market. Thus allowing them to use the information to accurately identify the areas where they want to compete in the future.
This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for overall Shampoo sales and which categories and segments will see growth in the coming years.
Reasons To Buy
• Gain insight into the Shampoo consumption in Romania.
• Detailed product sales segmentation (for both volumes and values) are provided, including brand data and sales by distribution channel at the product category level.
• Forecasts for 2016 will allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby easily indentify the key areas in which they want to compete in the future.
Table Of Contents
Table Of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Category definitions
1.2.2 Distribution Channel definitions
1.2.3 Volume Units and Aggregations
1.2.4 Methodology Summary
2 Romania Shampoo Market Overview
2.1 Shampoo Value Analysis
2.1.1 Shampoo Market by Value
2.1.2 Shampoo Market Value by Segments
2.2 Shampoo Volume Analysis
2.2.1 Shampoo Market by Volume
2.2.2 Shampoo Market Volume by Segments
2.3 Shampoo Market Value Analysis by Brands, 2011
2.4 Shampoo Market Value by Distribution Channel, 2011
3 Appendix
3.1 About Canadean
3.2 Disclaimer
List Of Tables
Table 1: Category definitions – Haircare Market
Table 2: Distribution Channel definitions – Haircare Market
Table 3: Volume Units for Haircare Market
Table 4: Romania Shampoo Market Value (RON m)
Table 5: Romania Shampoo Market Value (USD m)
Table 6: Romania Shampoo Market Value (RON m) by Segments
Table 7: Romania Shampoo Market Value (USD m) by Segments
Table 8: Romania Shampoo Market Volume (Units m)
Table 9: Romania Shampoo Market Volume (Units m) by Segments
Table 10: Romania Shampoo Market Value by Brands (RON m), 2011
Table 11: Romania Shampoo Market Value by Brands (USD m), 2011
Table 12: Romania Shampoo Market Value by Distribution Channel (RON m), 2011
Table 13: Romania Shampoo Market Value by Distribution Channel (USD m), 2011
List Of Figures
Figure 1: Romania Shampoo Market Value (RON m)
Figure 2: Romania Shampoo Market Value (RON m) by Segments
Figure 3: Romania Shampoo Market Volume (Units m)
Figure 4: Romania Shampoo Market Volume (Units m) by Segments
Figure 5: Romania Shampoo Market Value by Brands (RON m), 2011
Figure 6: Romania Shampoo Market Value by Distribution Channel (RON m), 2011