Streaming Media 2003: Brand, User and Audience Share Analysis

Category : ICT & Media
Published On : February 2004
Pages : 151

Report Overview

A comprehensive streaming media usage and audience analysis and market share report.

Table Of Contents

TABLE OF CONTENTS:

EXECUTIVE SUMMARY			1
	Streaming Video Market Growth and Analysis: 2003		1
		Total Video Streams Served Annually	1
		Percent Change in Video Stream Growth: 1999-2006	2
		Broadband and Narrowband Video Stream Growth Rate Comparison	3
		Broadband Streams to Unique Users: 2001 through 2003	4
		Streaming Video Content Category Comparison: 2003	5
		Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2003	5
		Average ATH for the Top Ten Internet Radio Sites	6
CHAPTER ONE			7
	Streaming Video Market Growth and Analysis: 2003		7
		Total Streams Served—1999-2006	8
		Total Video Streams Served Annually	8
		Video Streams Served: Annual Growth Rates	9
		Percent Change In Video Stream Growth: 1999 – 2006	10
		Comparison of Narrowband and Broadband Stream Growth: 1999-2006	10
		Historical and Forecast Streaming Video Usage: Narrowband and Broadband Streams	11
		Broadband and Narrowband Video Stream Growth Rate Comparison	12
		Narrowband Streams 1999-2006 (In Mil.)	13
		Narrowband Video Streams Served Annually	13
		Broadband Streams 2000-2006 (In Mil.)	14
		Broadband Video Streams Served Annually	14
		Broadband Streams to Unique Users Rose by 47.8% in 2003	14
		Broadband Streams Served to Unique Users: 2001 - 2003	15
		Broadband Streams Served to Unique Users: 2003	16
		Broadband Streams Served to Unique Users: 2003 and 2002 Comparison by Site	19
CHAPTER TWO			21
	Content Category Analysis: 2003		21
	Streaming Video Content Category Definitions		21
		Film	21
		Internet Television	21
		News and Information	21
		General Entertainment	21
		Sports	22
		Music	22
		Video Streams Served By Content Category: Narrowband Estimates for 1999-2006	23
		Video Streams Served By Content Category: Broadband Estimates for 1999-2006	25
		Streaming Video Streams Served By Content Category: 1999-2006	27
		Historical Streaming Video Content Category Comparison: 1999-2006	27
		Content Category Market Share: an Analysis of 2003	28
		Streams by Content Category: 2003	28
		Streaming Video Content Category Comparison: 2003	28
		Category Breakout Analysis: 2003	28
		Film	28
		Total Film Views: 1999 through 2006	29
		Total Streaming Film Views	30
		Narrowband and Broadband Film Views	30
		Content Category Analysis by Month--2003	31
		Internet TV	41
		Total Internet TV Views: 1999 - 2006	41
		Total Internet Streaming TV Views	42
		Internet TV Views: Broadband and Narrowband Comparison	42
		Content Category Analysis by Month--2003	43
		News and Information	50
		Total News and Information Streams--1999-2006	50
		Total Streaming News and Information Views	51
		News and Information: Narrowband and Broadband Comparison	51
		Content Category Analysis by Month--2003	52
		General Entertainment	62
		Total General Entertainment Streams--1999-2006	62
		Total General Entertainment Streams	63
		General Entertainment: Narrowband and Broadband Stream Comparison	63
		Content Category Analysis by Month--2003	64
		Sports	74
		Total Sports Streams--1999-2006	74
		Total Sports Streams	75
		Sports: Narrowband and Broadband Comparison	75
		Content Category Analysis by Month--2003	76
		Music	85
		Total Music Video Streams--1999-2006	85
		Total Music Video Streams	86
		Music: Narrowband and Broadband Comparison	86
		Content Category Analysis by Month--2003	87
CHAPTER THREE			94
	The Top Ten Streaming Video Sites January 2001 through October 2003		94
		Market Overview: 2003	94
		Top Ten Streaming Video Sites, Networks and Destinations: 1st Quarter 2003	96
		Top Ten Streaming Video Networks, Destinations and Sites	99
	The Top Ten Streaming Video Sites and Networks Average 476.9 Million Streams Served from July through October 2003		102
		Content and Brand Diversity	102
		It’s Still About Unique, Creative and Fun Content	103
		Top Ten Streaming Video Sites, Destinations, Networks and Channels	104
	Historical Analysis of the Top Ten Stream Video Sites, Networks and Aggregators: 2001 through 2003		108
		Streaming Video Growth: Top Ten Sites—2001-- 2003	108
		Average Number of Video Streams Served per Month	109
		Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2001	110
		Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2002	111
		Total Streaming Video Accesses: The Top Ten Sites: A 2001 and 2002 Comparison (in Millions of Streams)	112
		Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2003	113
CHAPTER FOUR			114
	Internet Radio: Online-Only Brands Continue to Dominate the Market		114
		Average ATH for the Top Ten Internet Radio Sites	115
		The Top Ten Internet Radio Sites and Channels: Aggregate Tuning Hours--by Month Full Year 2002	116
		ATH for the Top Ten Internet Radio Sites	117
		Aggregate Tuning Hour Growth: 2002 and 2003	118
		AOL is a Successful Internet Radio Presence because it is both a Programmer and a Platform Interface	119
		AOL Radio ATH Usage	119
		Shoutcast ATH Usage: 2003	119
		Top Ten Internet Audio Sites, Destinations and Aggregators	121
	The Top Ten Internet Sites and Aggregators Log 140.7 Million Tuning Hours in November and December ’02		130
		Top Ten Internet Radio Sites, Destinations and Aggregators	131
		Top Ten Internet Radio Sites, Destinations and Aggregators: 1st Quarter 2003	133
		Top Ten Internet Radio Sites, Destinations and Aggregators	135
	Database of Internet Radio Aggregate Tuning Hours: 2003		143
	Addendum: Database Of Streaming Video Sites, Networks and Destinations: 2003 Streaming Video Sites, Networks, Aggregators: Full Year 2003 Database		151

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Streaming Media 2003: Brand, User and Audience Share Analysis

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