Streaming music radio, curated station and track play listening hours are spinning ahead at a 2013 growth rate of 47.5%, backed by monetization initiatives channeling $1.22 billion into the digital music ecosystem.
This due diligence level sector analytics report presents a multi-year analysis of listening by brand, platform, product offering, business model, subscriber count, available inventory by format, CPMs (national and local), sellout rates and corresponding advertising revenue.
TABLE OF CONTENTS:
| EXECUTIVE SUMMARY | 1 | ||
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Digital Streaming Radio and Track/Curated Station Play Listening Hour Growth Forecast at 35.9 Billion Hours in 2013 |
1 | ||
| 76.8% of Ad Supported Listening Hours in 2013 Are Monetizing With In-Stream Audio Inventory | 4 | ||
| Track Play/Curated Station Listening Hours Rose by 84% in 2012 | 4 | ||
| Digital Music Radio, Curated Station and Track Play Growth Comparison: 2012-2011 | 5 | ||
| Streaming Music Radio, Curated Station and Track Play Revenue Forecast to Rise 49% in 2013 | 5 | ||
| Terminology and Definitions | 7 | ||
| SECTION ONE | 9 | ||
| Mobile Has Completely Recast the Streaming Radio, Track Play and Curated Station Market | 9 | ||
| The Mobile Platform is Contributing Significantly to a Listening, Audience Reach, Business Model, Revenue and Royalty Payment Scale | 9 | ||
| Market Catalysts | 9 | ||
| Digital Music Radio/Curated Station and Song Play Library Size: 2013 | 9 | ||
| Digital Streaming Radio and Track/Curated Station Play Listening Hours Forecast at 35.9 Billion Hours in 2013 | 12 | ||
| Digital Streaming Music Radio and Track Play Listening Hour Growth History and Forecast: 2004 - 2016 | 13 | ||
| Digital Streaming Music Radio and Songplay Listening Hour Comparison: 2004-2012 | 17 | ||
| Ad Supported Listening Hours Grew by 146.3% in 2012 | 19 | ||
| Ad Supported Listening Hours: 2005 - 2016 | 19 | ||
| Shoutcast Emerges as an Ad-Supported Platform: Display and Video Inventory Rolled Out in 2012 | 21 | ||
| Monthly Ad Supported Listening Hour Comparison: 2005 - 2016 | 21 | ||
| Pandora Listening Hours Increased 97.4% during Calendar Year 2012 | 24 | ||
| Pandora Listening Hours: 2011 - 2012 | 24 | ||
| Shoutcast Delivered over 6 Billion Listening Hours in 2012: Commences Monetizing with Ad-Supported Model | 24 | ||
| Shoutcast Inventory Formats and Pricing | 24 | ||
| Shoutcast Listening Hour Growth: Annual Totals 2005 - 2012 | 26 | ||
| 76.8% of Ad Supported Listening Hours in 2013 are Monetizing with In-Stream Audio Inventory | 27 | ||
| Listening Hours Supported by Gateway and In-Stream Audio Advertising: 2005-2016 | 28 | ||
| Digital Music Radio/Track Play Listening Hours: 2012 Streaming Radio Segment by Brand | 41 | ||
| Digital Music Listening Hours: 2012 Curated Station/Track Play Segment by Brand | 55 | ||
| Track Play/Curated Station Listening Hours Rose by 84% in 2012 | 59 | ||
| Digital Music Radio, Curated Station and Track Play Growth Comparison: 2012-2011 | 59 | ||
| Digital Music Radio, Curated Station and Track Play Annual Hours | 59 | ||
| SECTION TWO | 62 | ||
| Streaming Music Radio, Curated Station and Track Play Revenue Forecast to Rise 49% in 2013 | 62 | ||
| Digital Music Radio/Curated Station and Song Play Revenue Analysis | 62 | ||
| Revenue per 1,000 Hours of Listening Clocking in at $34 in 2013, including Subscription Services | 67 | ||
| Ad Supported and Subscription-Based Digital Streaming Music Radio and Track Play Revenue: 2005 - 2016 | 68 | ||
| Digital Music Rights Payments Estimated at $506 Million in 2012 | 69 | ||
| Digital Music Radio/Track Play Royalty Payment Analysis: 2012 | 69 | ||
| Digital Music Radio/Track Play Royalty Payment Analysis: 2012 | 70 | ||
| Music Labels Are Already Major Stakeholders in Streaming Radio and On-Demand Music Programming | 71 | ||
| Digital Music Radio/Track Play Royalty Payment Analysis: 2013 | 71 | ||
| Pandora’s Public Valuation Indicative of Market-Wide Expectations of Sector Growth in 2013/2014 | 71 | ||
| Pandora Revenue Analysis: 2009 - 2014 | 73 | ||
| Digital Music and Track Play Subs Forecast to Increase by 40% in 2013 | 74 | ||
| Digital Music Radio/Curated Station and Song Play Subscription Revenue: 2003-2016 | 74 | ||
| Subscription Digital Music Radio/Song Play Revenue Analysis by Brand: 2003-2013 | 76 | ||
| Subscription Radio and Song Play Service Brands and Revenue Analysis: 2003-2013 | 77 | ||
| Double-Digital Growth Rates For Ad-Supported Digital Music Services through 2016 | 81 | ||
| Digital Streaming Music Radio, Curated Station and Track Play Media Spend: 2005-2016 | 82 | ||
| In-Stream Audio Estimated at 49.5% of Total Media Spend in 2013 | 85 | ||
| Digital Streaming Music Radio/Curated Station/Track and Song Play Advertising Media Spend: 2003 - 2016 | 86 | ||
| Audio Inventory Annually by Month: 2003 - 2016 | 90 | ||
| Media Spend: Digital Streaming, Curated Station and Track Play Music Radio 2003-2016 | 93 | ||
| Media Spend: Digital Streaming, Curated Stations and Track Play Music Radio 2003-2016 | 94 | ||
| Total Audio/Video and Display Paid Media Placement: Digital Streaming Music Radio, Curated Station and Track Play Services 2005 - 2016 | 94 | ||
| SECTION THREE | 95 | ||
| Q&A's | 95 | ||
| ABACAST | 95 | ||
| ACCURADIO | 99 | ||
| DIAL GLOBAL | 105 | ||
| IDOBI | 110 | ||
| PANDORA | 113 | ||
| RDIO | 117 | ||
| RHAPSODY | 121 | ||
| SPOTIFY | 126 |
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