Report Overview
Summary
Political deadlock and widespread protests in the first half of the year saw a massive decline in both off and on-premise volumes showing a decline in the overall beer market. A new excise tax was introduced rising all retail prices. Both Boon Rawd Brewery and Thai Asia Pacific Brewery introduced smaller pack sizes to maintain their competitive edge. Beer did grow during the World Cup and in Q4's festive season but it wasn't enough to counteract the overall drop seen.
Key Findings
- Beer declined in 2014
- Both on- and off-premise suffered
- Imported beer enjoyed a good performance
Synopsis
Canadean's Thailand Beer Market Insights 2015 Report provides a complete overview of the Thailand beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:
- 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
- Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
- Value by distribution channel 2010-2014, with 2015 forecasts
- 2013-2015 selected on- / off-premise retail prices
- Details of key beer new product launches in 2014 by company
- Overview of the competitive landscape in the beer market, with analysis of key company performance
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
- Data is also available in excel format
Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the Thailand beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
- Evaluate the current emerging trends and future growth opportunities in the Thailand beer market to support your brand development and marketing initiatives
- Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
- Use our new powerpoint add-on to quickly absorb a succinct Summary of the key trends in the Thailand beer market
- View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects
Table Of Contents
Table Of Contents
1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 Packaging Trends
5.3 Beer Pricing Tables
5.4 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology and Product Definitions
7.3 Map
List Of Tables
Table 1: Data Revisions Summary
Table 2: Thailand Population Size and Growth, 1986-2017F
Table 3: Asia Population Size and Growth, 2004-2015F
Table 4: Thailand Economic Indicators, 2006-2016F
Table 5: Asia Commercial Beverage Consumption - Per Capita, 2004-2015F
Table 6: Asia Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
Table 7: Asia Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
Table 8: Taxation Base
Table 9: Historical Excise Rates of Beer
Table 10: Legal Controls on Beer
Table 11: Tax Burden on Beer @ 5% Abv, 2013
Table 12: Leading Retail Groups for Beer 2009-2014 (number of outlets)
Table 13: Beer Key Facts
Table 14: Top 10 Beer Brands - Volume, 2012-2014
Table 15: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
Table 16: Licensed Brand Owners and Licensees
Table 17: Beer Market Valuation (Local Currency), 2013-2015F
Table 18: Trade Margin Build-Up Model
Table 19: Selected Consumer Beer Prices: On-Premise, 2013-2015
Table 20: Selected Consumer Beer Prices: Off-Premise, 2013-2015
Table 21: Beer Production/Trade/Consumption 000 HL, 2004-2015F
Table 22: Beer Production/Trade/Consumption - Growth, 2004-2015F
Table 23: Consumption of FABs and Cider (000 HL), 2004-2015F
Table 24: Beer Foreign Trade By Country (Imports), 2011-2015F
Table 25: Beer Foreign Trade By Country (Exports), 2011-2015F
Table 26: Beer Market Valuation (Local Currency), 2013-2015F
Table 27: Beer Consumption by Local Definition, 2011-2015F
Table 28: Beer Consumption by Standard Price Segmentation, 2011-2015F
Table 29: Beer Consumption by Alcoholic Strength, 2011-2015F
Table 30: Beer Consumption by Type, 2011-2015F
Table 31: Beer Consumption by Geographic Scope, 2011-2015F
Table 32: Beer All Trademarks, 2010-2014
Table 33: Beer Brands by Local Definition, 2010-2014
Table 34: Beer Brands by Standard Price Segment, 2010-2014
Table 35: Beer Brands by Alcoholic Strength, 2010-2014
Table 36: Beer Brands by Type, 2010-2014
Table 37: Imported Brands by Origin, 2010-2014
Table 38: Beer Licensed Brands, 2010-2014
Table 39: Beer Trademark Owners, 2010-2014
Table 40: Beer Local Operators, 2010-2014
Table 41: Beer leading Brewers/Importers, 2010-2014
Table 42: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
Table 43: Beer Distribution: On vs Off Premise, 2011-2015F
Table 44: Boon Rawd Brewery Brand Volumes 2010-2014
Table 45: San Miguel Thailand Brand Volumes 2010-2014
Table 46: Thai Asia Pacific Brewery Brand Volumes 2010-2014
Table 47: Thai Beverages Public Company Brand Volumes 2010-2014
List Of Figures
Figure 1: Beer Leading Brewers/Importers, 2014
Figure 2: Beer Consumption by Pack Material/Type, 2014
Figure 3: Beer Distribution by Channel, 2014
Figure 4: Beer Consumption by Price Segment, 2014