Streaming Media Value Chain 2003 - 2007: CDN, Advertising, Subscription and Download Segment Analysis

Streaming Media Value Chain 2003 - 2007: CDN, Advertising, Subscription and Download Segment Analysis

Category : ICT & Media
Published On : September  2007
Pages : 131



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Since 2003, when the market generated $560 million in media chain value, the steady climb to $4.9 billion in combined market opportunity for 2007 is a testament to how quickly audience demand stimulates both distribution and content investments required to facilitate a better experience and expand the market. This report provides the historical and current day data to bring value chain growth into focus as a market opportunity.

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
    Total CDN , Advertising, Subscription and Download Media Market Value: 2003 - 2007 (In $Mil 1
    CDN , Advertising, Subscription and Download Share: Five Year (2003 - 2007) Total 2
    CDN Market Value as a Percent of Combined Market Value 2
SECTION ONE 3
    Total CDN, Advertising, Subscription and Download Media Market Value: 2003 - 2007 (In $Mil) 3
   

Total CDN, Streaming Ad Billings, Subscriptions and Paid Download Market Value

4
    CDN and Bandwidth Services or Costs Account for 18.9% of Total Market Value Over a Combined Five-Year Period 4
    CDN, Advertising, Subscription And Download Share: Five Year (2003 - 2007) Total 4
    CDN Market Value as a Percent of Combined Market Value 5
    CDN Market Value as a Percent of Total Market 5
    Distribution and Content Market Value Comparison (In $Mil): CDN, Advertising, Subscription and Download Media 6
    CDN, Content, Advertising, Subscription and Download Value (In $Mil.) 6
    CDN, Advertising, Subscription and Download Market Segment Value (In $Mil.): 2003 - 2007 6
    Streaming and Download Media Value Chain Growth to be Paced By Download and Advertising Content 7
    Value Chain Growth Rates: 2007 7
    CDN and Bandwidth Services Forecast to Rise By 32.6% in 2007 7
    CDN 8
    CDN Market Value: Content Delivery Including Advertising And Download Media:2003 - 2007 (In $Mil.) 8
   

Following Two Years of Triple-Digit Growth, Advertising Throttles Back to Double-Digits in 2007

8
    Streaming Advertising 9
    Streaming Audio and Video Gross Ad Billings: 2003-2007 9
    Download Media Continues Double-Digit Growth in 2007, Despite the Much Higher Dollar Value Associated with that Segment of fhe Value Chain 9
    Download Media 10
    Download Media Market Value (In $Mil.): 2003 - 2007 10
    Subscription Media to Exhibit Positive Growth, After a Downturn Seen in 2006 10
    Subscription Media 11
    Subscription Media Market Value (In $Mil.): 2003 - 2007 11
SECTION TWO 12
The Streaming and Download Value Chain Distribution Segment: Bandwidth Services and CDN Analysis 2003 - 2007 12
    U.S. CDN Market Value Estimated at $1.1 Billion in '06; Global at $2 Billion 12
    Bandwidth Market Breakout: By Category 2006 12
    Bandwidth Services Category Share: 2006 Mid Range Estimate 13
    Media and Entertainment Commercial Bandwidth Market to Expand By 33% in '07 14
    Bandwidth Services Category Share: Est. 2007 14
    Retail Bandwidth Pricing for Volume-Based Accounts Equalizing Across Streaming Audio and Video Categories 15
    Bandwidth Services Pricing: Professional Audio and Video Segment Comparison Based on per Gigabyte Transferred Rate: Full Year 2006 15
    Bandwidth Services Pricing: Audio and Video Segment Comparison Based on Per Gigabyte Transferred Rate: Full Year 2005 16
    The 95th Percentile 16
    Internet Music Radio 17
    Internet Radio: Bandwidth Services Analysis and Market Size 18
    Internet Radio: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 19
    Internet Radio: Bandwidth Services Analysis and Market Size 20
    Streaming Video (Professional Content) 20
    Streaming Video: Entertainment Bandwidth Services Analysis and Market Size 21
    Streaming Video: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 22
    Streaming Video: Entertainment Bandwidth Services Analysis and Market Size 23
    User Generated Video (Progressive Download, and Priced On the 95th Percentile) 23
    User Generated Video Pricing and Market Analysis: 95th Percentile Estimates 24
    User Generated Video Backhaul Pricing and Market Analysis (95th Percentile Analysis) 25
    User Generated Video Pricing and Market Analysis: 95th Percentile Estimates 26
    Video Advertising (Pre Roll and Embedded) 26
    Streaming Video Advertising: Pre Roll Bandwidth Services Analysis and Market Size 27
    Embedded Video Advertising: Bandwidth Services Analysis and Market Size 28
    Streaming Video Advertising: Pre Roll Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 29
    Embedded Video Advertising: Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 30
    Streaming Video Advertising: Pre Roll Bandwidth Services Analysis and Market Size 31
    Embedded Video Advertising: Bandwidth Services Analysis and Market Size 32
    Download Media (Music, Movies and Television) 33
    Download Bandwidth Services Analysis and Market Size 33
    Download Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 34
    Download Bandwidth Services Analysis and Market Size 35
Q & A with Akamai Technologies 36
    CDN Market Overview 36
    Akamai Operational Profile 37
    The Nine Systems Acquisition 41
SECTION THREE 44
Streaming and Progressive Download Advertising Value Chain Segment: Market Analysis 2003 - 2007 44
    Video Market Dynamics: in 2007 Awareness is Stimulating Demand, Increasing Inventory While Aligning the Creative and Audience 44
    Video Streams Served: 1998 - 2010 45
    Total Video Streams Served Per Unique User: By Site and Month 2001 - 2006 46
    Broadband Video Consumption Patterns: Streams To Unique User Comparison: 2001 - 2006 47
    Streaming Audio and Video Gross Ad Billings: 2003-2008 48
    Streaming Video Gross Ad Billings: 2003-2008 49
    Internet Radio Gross Ad Billings: 2003-2008 50
    Streaming Audio and Video Gross Ad Billings: 2003 - 2008 50
Ad Avails and Revenue Analysis 52
    Internet Radio 52
    Internet Music Radio 53
    Internet Music Radio Inventory Sell Out Rates: Total Available Market 57
    Comparative Market Analysis: Hybrid Terrestrial and Online Ad Sales Comparison 57
    Hybrid Terrestrial/Internet Radio Advertising Market Value: 2004 57
    Hybrid Terrestrial/Internet Radio Advertising Market Value: 2005 58
    Hybrid Terrestrial/Internet Radio Advertising Market Value: 2006 58
    Hybrid Terrestrial/Internet Radio Advertising Market Value: 2007 59
    Market Maturity Pro Forma: Terrestrial and Online Radio Reach Metrics and Real Versus Implied Comparables of Online Ad Sales Value 59
    Market Maturity Comparative Analysis: Pro Forma 60
    Internet Music Radio Market Statistics, Metrics and Usage Trends 61
    Total Tuning Hour Comparison: 2004 - 2006 61
    Internet Music Radio Listening Hours by Month: The Top Ten Sites and Networks January 2002 - December 2006 62
    Streaming Video 63
    Streaming Video Gross Ad Billings: 2003-2008 63
    Year-Over-Year Online Video Gross Ad Billings: 2004 - 2008 64
    Pre Roll and Embedded Market Value Comparison-In $ Mil 65
    Pre Roll And Embedded Gross Ad Billings: 2005 - 2008 65
    Video Avail Format Share 66
    Video Avail Format Share: 2007 - 2008 Ranked by Gross Billings 66
    Streaming/Progressive Download Video 67
Q & A with Broadband Enterprises 71
Q & A with Eyeblaster 75
Q & A with NBC Universal 83
SECTION FOUR 88
Download and Subscription Media Value Chain Segments: Market Analysis: 2003 - 2007 88
    Subscription Services Adjust to the Advertising Rebound 88
    Converged Vantage Point: Hollywood Embraces Digital Distribution 88
    Music Subscription and Download Services Pace the Market's Growth 89
    Subscription and Download Media Revenue Rose 40% in 2006 to $1.9 Billion 89
    Subscription and Download Media On Pace For Mid Double-Digit Growth in '07 90
    Subscription and Download Media Market Revenue: 2003 - 2008 90
    Streaming Subscription and Download Media Revenue By Category: 2007 91
    Subscription And Download Media Revenue Share: 2007 91
    Macro Market Growth Analysis: 2003 - 2008 92
    Category Summary Analysis: 2003 93
    Streaming Subscription and Download Media: 2003 93
    Subscription Streaming Media Sites, Networks, Channels and Leagues 94
    Music Subscription and Download Media Jump to a 60.7% Total Market Share 96
    Streaming Subscription and Download Media Revenue: 2004 96
    Subscription Streaming Media Sites, Networks, Channels, Leagues and Download Movie and Music Services 97
    Music Continued to Gain Market Share in 2005 100
    Streaming Subscription and Download Media Revenue: 2005 100
    Subscription and Download Media Market Revenue: 2005 101
    Subscription Streaming Media Sites, Networks, Channels, Leagues and Download Movie and Music Services 102
    Music Cashes In, and Closes in On a $2 Billion Year 105
    Streaming Subscription and Download Media Revenue: 2006 105
    Subscription and Download Media Revenue Share: 2006 106
    Subscription Streaming Media Sites, Networks, Channels, Leagues and Download Movie and Music Services 107
    Forecasts and Analysis: 2007 110
    Streaming Subscription and Download Media Revenue: 2007 110
    Subscription and Download Media Revenue Share: 2007 111
    Subscription Streaming Media Sites, Networks, Channels, Leagues and Download Movie and Music Services 112
Q & A with Cinemanow.com 126
Q & A with Vongo 131
 
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