TechNavio's analysts forecast the Global Marketing Automation Software market to grow at a CAGR of 8.57 percent over the period 2013-2018. One of the key factors contributing to this market growth is increased demand for predictive analytics. The Global Marketing Automation Software market has also been witnessing the integration of cloud computing with marketing automation. However, the right selection of vendors could pose a challenge to the growth of this market.
TechNavio's report, the Global Marketing Automation Software market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, EMEA and APAC region; it also covers the Global Marketing Automation Software market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors dominating this space include IBM Corp., Oracle Corp., SAP AG, and SAS Institute Inc.
Other vendors mentioned in the report are Market2Lead Inc., Responsys Inc., RightNow Technologies Inc. and SmartFocus.
Key questions answered in this report:
What will the market size be in 2018 and what will be the growth rate?
What are key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by key vendors?
What are the strengths and weaknesses of each of these key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details provided within the report.
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
06. Market Landscape
06.1 Market Overview
06.1.1 Event and Loyalty Management
06.1.2 Marketing Resource Management
06.1.3 Marketing Performance Management
06.1.4 Campaign Management and Interactive Marketing
06.2 TechNavio Survey Analysis
06.3 Market Size and Forecast
06.4 Five Forces Analysis
07. Market Segmentation by Deployment Model
07.1 Global Marketing Automation Software Market by On-premises Deployment Model
07.1.1 Market Size and Forecast
07.2 Global Marketing Automation Software Market by On-demand Deployment Model
07.2.1 Market Size and Forecast
08. Geographical Segmentation
09. Key Leading Countries
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
17.1 Vendor Analysis 2013
17.2 Prominent Vendors
18. Key Vendor Analysis
18.1 IBM Corp.
18.1.1 Business Overview
18.1.2 Business Segmentation
18.1.3 Key Information
18.1.4 SWOT Analysis
18.2 Oracle Corp.
18.2.1 Business Overview
18.2.2 Business Segmentation
18.2.3 Key Information
18.2.4 SWOT Analysis
18.3 SAP AG
18.3.1 Business Overview
18.3.2 Business Segmentation
18.3.3 Key Information
18.3.4 SWOT Analysis
18.4 SAS Institute Inc.
18.4.1 Business Overview
18.4.2 Business Segmentation
18.4.3 Key Information
18.4.4 SWOT Analysis
19. Other Reports in this Series
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Overview of Marketing Automation Software Tools
Exhibit 3: Majorly Deployed Tools of Marketing Automation Solutions
Exhibit 4: Global Marketing Automation Software Market 2013-2018 (US$ billion)
Exhibit 5: Global Marketing Automation Software Market by Deployment Model 2013
Exhibit 6: Global Marketing Automation Software Market by On-premises Deployment Model 2013-2018 (US$ billion)
Exhibit 7: Global Marketing Automation Software Market by On-demand Deployment Model 2013-2018 (US$ billion)
Exhibit 8: Global Marketing Automation Software Market by Geographical Segmentation 2013
Exhibit 9: Global Marketing Automation Software Market by Vendor Ranking 2013
Exhibit 10: List of Major Campaign Management and Interactive Marketing Vendors
Exhibit 11: List of Major Marketing Resource Management Vendors
Exhibit 12: List of Event and Loyalty Management Vendors
Exhibit 13: List of Marketing Performance Management Vendors
Exhibit 14: Business Segmentation: IBM Corp.
Exhibit 15: Business Segmentation: Oracle Corp.
Exhibit 16: Business Segmentation: SAP AG
Exhibit 17: Business Segmentation: SAS Institute Inc.