LBS Market in Africa 2016-2020

LBS Market in Africa 2016-2020

Category : ICT & Media
Sub Category : Location-based services
Published On : June  2016
Pages : 64



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About the Location-Based Services (LBS) Market in Africa
 
LBS use the location of a mobile device to provide information through a mobile network. GPS delivers location information anywhere around the globe for outdoor environments. For indoor environments, technologies such as Wi-Fi, wireless local area network (WLAN) modems, radio frequency identification (RFID) tags, ultrasound, infrared, and Bluetooth low energy (BLE) provide information.
 
Technavio’s analysts forecast the location-based services market in Africa to grow at a CAGR of 49.39% during the period 2016-2020.
 
Covered in this report 
The report covers the present scenario and the growth prospects of the location-based services market in Africa for 2016-2020. To calculate the market size, the report considers revenue generated from the annual sales of the following:
• LBS applications, software, and digital maps
• LBS map, mobile LBS, and LBS solution segments

 

In the LBS map segment, the report considers the revenue generated from the following:
• Map licenses
• Map solutions offered by map providers
• Public sector and enterprise applications that use maps

 

In the mobile LBS segment, the report considers the revenue generated from the following:
• LBS applications in global positioning system (GPS)-enabled devices such as smartphones, tablets, and feature phones
• Sale and licensing of mobile LBS platforms and application program interfaces (API)
• Mobile LBS such as mobile location-based search, navigation, advertising, social networking, games, infotainment, weather alerts and forecasts, real estate, and emergency support

 

In the LBS solutions segment, the report considers the revenue generated from the following:
• LBS applications used in in-dash devices, portable navigation devices (PND), and handheld LBS devices
• Mobile applications and services used by individual users for outdoor and fitness-related activities
• LBS applications used in the government organizations segment (including disaster recovery and emergency services, public transport tracking, and traffic management)
• LBS applications used in the enterprise users segment, including the automotive, fleet management, telecom, retail, consumer durables, oil and natural gas, aviation, marine, and healthcare domains, as well as small and medium-sized enterprises (SME)
However, the report does not consider the annual sales of smartphones, tablets, or feature phones used by enterprise or government users.
Technavio's report, Location-Based Services (LBS) Market in Africa 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the operating in this market. 
 
Key vendors 
• Foursquare
• Google
• MTN Group
• HERE
• TomTom
 
Other prominent vendors
• Airtel Africa
• Asset Telematics
• Astrata Group
• Cellfind (Blue Label Telecoms)
• Ericsson 
• Intertel
• LocateIT
• Momo
• MySidekick
• mySOS
• Ruckus Wireless
• StarTrack
• TeleCommunication Systems
• Telenity
• VigilM
• Vodacom
• WestconGroup
 
Market driver 
• Indoor LBS applications for public safety and emergency support
• For a full, detailed list, view our report 
 
Market challenge 
• Lack of accuracy and reliability of navigation information
• For a full, detailed list, view our report 
 
Market trend 
• Increased use of 3D platforms
• For a full, detailed list, view our report 
 
Key questions answered in this report 
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors? 
 
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.


PART 01: Executive summary
• Highlights

PART 02: Scope of the report
• Market overview
• Top-vendor offerings

PART 03: Market research methodology
• Research methodology
• Economic indicators

PART 04: Introduction
• Key market highlights

PART 05: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis

PART 06: Market segmentation by technology
• Market size and forecast

PART 07: Outdoor LBS market segmentation by application
• Market size and forecast

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape
• Competitive scenario

PART 14: Key vendor analysis
• Other prominent vendors

PART 15: Appendix
• List of abbreviations

PART 16: Explore Technavio

List of Exhibits
Exhibit 01: Product and service offerings
Exhibit 02: Percentage of households with Internet access
Exhibit 03: Percentage of individuals using Internet
Exhibit 04: Mobile broadband subscriptions
Exhibit 05: Major mobile features used in Africa
Exhibit 06: LBS value chain
Exhibit 07: Benefits of LBS
Exhibit 08: LBA value chain
Exhibit 09: Benefits of location data with respect to mobile marketing and advertising
Exhibit 10: LBS market in Africa 2015-2020 ($ millions)
Exhibit 11: Five forces analysis
Exhibit 12: LBS market in Africa by technology 2015-2020 ($ millions)
Exhibit 13: Indoor LBS market in Africa 2015-2020 ($ millions)
Exhibit 14: Outdoor LBS market in Africa 2015-2020 ($ millions)
Exhibit 15: Outdoor LBS market segmentation by application 2015-2020 ($ millions)
Exhibit 16: LBS market in Africa by location-based search and advertising 2015-2020 ($ millions)
Exhibit 17: LBS market in Africa by location-based tracking 2015-2020 ($ millions)
Exhibit 18: LBS market in Africa by location-based navigation 2015-2020 ($ millions)
Exhibit 19: LBS market in Africa by location-based infotainment 2015-2020 ($ millions)
Exhibit 20: LBS market in Africa by analytics 2015-2020 ($ millions)
Exhibit 21: LBS market in Africa by location-based games and augmented reality 2015-2020 ($ millions)
Exhibit 22: Impact of drivers
Exhibit 23: Impact of drivers and challenges
Exhibit 24: Google: Geographical segmentation by revenue 2014
Exhibit 25: MTN Group: Business segmentation by revenue 2014
Exhibit 26: TomTom: Business segmentation

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