World Mobile Learning Market - Opportunities and Forecasts, 2014 - 2020

World Mobile Learning Market - Opportunities and Forecasts, 2014 - 2020

Category : ICT & Media




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Mobile Learning (also popular as M-learning) refers to the learning process through social and content communication, using electronic equipment. It is a form of distance learning, where mobile users can easily access educational content on their handheld device (smartphone etc.) at their convenience. Emergence of mobile learning has helped learners involve in voluntary as well as active learning. Furthermore, the flexibility in mobile learning also engages learning through multimedia tools on smartphones. Besides this, other benefits offered by mobile learning are collaborative learning, high retention rate and multi -device support.

There are several drivers, restraints and opportunities influencing the growth of mobile learning market worldwide. Growing smartphone and mobile device market penetration, worldwide coupled with the rising need for highly advanced and digital learning have contributed to the growth of this industry.   The increased adoption rate in BFSI is likely to create greater opportunities for the mobile learning market in years to come.

The Mobile Learning Market is segmented in terms of software, application, end-user and geography. Based on software, the market covers e-books, video -based courseware, interactive assessments and others. The applications discussed in the market research report includes corporate learning, in -class learning, stimulation based learning and others. Major end-users of the world mobile learning market are academic and corporate. Likewise, the regions experiencing tremendous growth in the mobile analytics market includes North America, Europe, Latin America, Middle East and Africa and Asia – Pacific.

The companies active in mobile learning market are adopting effective business strategies to stay competitive. Major brands are seen investing generously in research and development. Key market players are also seen eyeing the local brands for acquisition. Other business model such as joint venture and market entry strategies are helping prominent vendors to make their presence felt in new market and increase their product portfolio. Key market leaders are also covered in the market research report. List of companies discussed in the report includes Upside Learning, Dell, SAP, SweetRush, City & Guilds Kineo, Epic Learning Group, Allen Interactions, GLAD Solutions, Oxagile, and LAS.

KEY BENEFITS FOR STAKEHOLDERS

  • The market research study performs an extensive evaluation of the different market entry strategies and brand positioning tactics adopted by prominent vendors to remain competitive
  • Research techniques such as descriptive and exploratory research methods have been used intelligently to highlight the major market drivers, restraints and opportunities shaping the market worldwide
  • The study further discusses about the policy amendments that are likely to determine the growth rate and market share
  • Comprehensive study of recent launches, collaborations, acquisitions and mergers etc. highlights how enterprises are determined to stay competitive
  • SWOT analysis of the market brings to the table the weaknesses, strengths, opportunities and threats and also pin points how brands manage of stay competitive

KEY SEGMENTS

Mobile Learning Market – By Software

  • E-Books
  • Interactive Assessment
  • Video -Based Courseware
  • Others

Mobile Learning Market – By Application

  • Corporate Learning
  • In -class Learning
  • Stimulation Based Learning
  • Others

 Mobile Learning Market – By End-User

  • Academic
  • Corporate

Mobile Learning Market – By Geography

  • North America
  • Europe
  • Asia Pacific
  • LAMEA

Key Players

  • Upside Learning
  • Dell
  • SAP
  • GLAD Solutions
  • Oxagile
  • SweetRush
  • City & Guilds Kineo
  • Epic Learning Group
  •  Allen Interactions
  • LAS 

Table Of Contents 1 INTRODUCTION 14 1.1 OBJECTIVES OF THE STUDY 14 1.2 MARKET DEFINITION 14 1.3 MARKET SCOPE 15 1.3.1 MARKETS COVERED 15 1.3.2 YEAR 16 1.4 CURRENCY 16 1.5 STAKEHOLDERS 16 2 RESEARCH METHODOLOGY 17 2.1 MARKET SIZE ESTIMATION 18 2.2 MARKET BREAKDOWN AND DATA TRIANGULATION 21 2.3 MARKET SHARE ESTIMATION 22 2.3.1 KEY DATA TAKEN FROM SECONDARY SOURCES 22 2.3.2 KEY DATA TAKEN FROM PRIMARY SOURCES 22 2.3.3 ASSUMPTIONS 23 2.3.4 KEY INDUSTRY INSIGHTS 23 3 EXECUTIVE SUMMARY 24 4 PREMIUM INSIGHTS 27 4.1 ATTRACTIVE MARKET OPPORTUNITIES IN MOBILE LEARNING MARKET 27 4.2 MOBILE LEARNING MARKET – TOP THREE SOLUTIONS 27 4.3 GLOBAL MOBILE LEARNING MARKET 28 4.4 MOBILE LEARNING MARKET POTENTIAL 28 4.5 MOBILE LEARNING USER TYPE MARKET (2020) 29 4.6 MOBILE LEARNING REGIONAL MARKET 29 4.7 GLOBAL MOBILE LEARNING MARKET, BY SOLUTION (2015-2020) 30 4.8 SOLUTIONS GROWTH MATRIX 30 4.9 LIFECYCLE ANALYSIS, BY REGION 2015 31 5 MARKET OVERVIEW 32 5.1 INTRODUCTION 33 5.2 EVOLUTION 33 5.3 MARKET SEGMENTATION 34 5.3.1 BY SOFTWARE SOLUTION 35 5.3.2 BY APPLICATION 35 5.3.3 BY USER TYPE 36 5.3.4 BY REGION 36 5.4 MARKET DYNAMICS 36 5.4.1 DRIVERS 37 5.4.1.1 Growing mobile and smartphone penetration rates 37 5.4.1.2 Improved integration between device makers and content suppliers 37 5.4.1.3 Rise in deployments of tablets in educational institutions 38 5.4.1.4 Increasing demand for digital education 38 5.4.2 RESTRAINTS 39 5.4.2.1 Increasing cost associated with equipment, connectivity and maintenance 39 5.4.2.2 Lack of digital clarity among end users 39 5.4.3 OPPORTUNITIES 39 5.4.3.1 Evolving new opportunities for traditional educational institutions 39 5.4.3.2 Increasing opportunity in emerging nations 40 5.4.3.3 Collaborations with mobile banking and mobile health initiatives 40 5.4.4 CHALLENGES 40 5.4.4.1 Budget constraints related to technology infrastructure 40 5.4.5 BURNING ISSUE 41 5.4.5.1 Lack of technical skills among instructors and learners 41 6 INDUSTRY TRENDS 42 6.1 INTRODUCTION 42 6.2 VALUE CHAIN ANALYSIS 42 6.3 PEST ANALYSIS 43 6.3.1 POLITICAL FACTORS 43 6.3.2 ECONOMIC FACTORS 44 6.3.3 SOCIAL FACTORS 44 6.3.4 TECHNOLOGICAL FACTORS 44 6.4 PORTER’S FIVE FORCES ANALYSIS 45 6.4.1 THREAT OF NEW ENTRANTS 45 6.4.2 THREAT OF SUBSTITUTES 46 6.4.3 BARGAINING POWER OF SUPPLIERS 46 6.4.4 BARGAINING POWER OF BUYERS 47 6.4.5 INTENSITY OF COMPETITIVE RIVARLY 47 7 MOBILE LEARNING MARKET ANALYSIS, BY SOFTWARE SOLUTION 48 7.1 INTRODUCTION 49 7.2 MOBILE CONTENT AUTHORING 50 7.3 E-BOOKS 51 7.4 PORTABLE LMS 52 7.5 MOBILE AND VIDEO-BASED COURSEWARE 54 7.6 INTERACTIVE ASSESSMENTS 55 7.7 CONTENT DEVELOPMENT 56 7.8 M-ENABLEMENT 57 8 MOBILE LEARNING MARKET ANALYSIS, BY APPLICATION 59 8.1 INTRODUCTION 60 8.2 IN-CLASS LEARNING 61 8.3 SIMULATION-BASED LEARNING 63 8.4 CORPORATE TRAINING 65 8.5 ONLINE ON-THE-JOB TRAINING 67 9 MOBILE LEARNING MARKET ANALYSIS, BY USER TYPE 69 9.1 INTRODUCTION 70 9.2 ACADEMIC 71 9.2.1 K-12 73 9.2.2 HIGHER EDUCATION 74 9.3 CORPORATE 75 9.3.1 SMB 78 9.3.2 LARGE ENTERPRISE 79 10 GEOGRAPHIC ANALYSIS 81 10.1 INTRODUCTION 82 10.2 NORTH AMERICA 84 10.3 EUROPE 87 10.4 ASIA-PACIFIC 88 10.5 MIDDLE EAST AND AFRICA 91 10.6 LATIN AMERICA 93 11 COMPETITIVE LANDSCAPE 95 11.1 OVERVIEW 95 11.2 COMPETITIVE SITUATION AND TRENDS 97 11.2.1 NEW PRODUCT DEVELOPMENTS 98 11.2.2 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS 98 11.2.3 MERGERS AND ACQUISITIONS 100 11.2.4 EXPANSION 101 11.2.5 VENTURE CAPITAL(VC) FUNDING 101 11.3 END USER ANALYSIS 102 12 COMPANY PROFILES 103 (Overview, Financials, Products & Services, Strategy, and Developments)* 12.1 INTRODUCTION 103 12.2 NETDIMENSIONS 104 12.3 SAP AG 107 12.4 PROMETHEAN 110 12.5 UPSIDE LEARNING 113 12.6 SKILLSOFT 115 12.7 CISCO SYSTEMS, INC. 117 12.8 AT&T 120 12.9 DELL 123 12.10 CITRIX SYSTEMS INC. 125 12.11 IBM CORPORATION 127 *Details on overview, financials, product & services, strategy, and developments might not be captured in case of unlisted companies. 13 APPENDIX 130 13.1 DISCUSSION GUIDE 130 13.2 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 134 13.3 AVAILABLE CUSTOMIZATIONS 135 13.4 RELATED REPORTS 135
List Of Tables TABLE 1 GLOBAL MOBILE LEARNING MARKET SIZE AND GROWTH RATE, 2013-2020 ($MILLION, Y-O-Y %) 25 TABLE 2 RISE IN DEPLOYMENTS OF TABLETS IN EDUCATIONAL INSTITUTIONS WILL BOOST THE M-LEARNING MARKET 38 TABLE 3 INCREASING COST ASSOCIATED WITH EQUIPMENT, CONNECTIVITY AND MAINTENANCE WILL RESTRAIN THE GROWTH OF MOBILE LEARNING MARKET 39 TABLE 4 COLLABORATIONS WITH MOBILE BANKING AND MOBILE HEALTH INITIATIVES WILL ACT AS AN OPPORTUNITY FOR MOBILE LEARNING 40 TABLE 5 TO OVERCOME BUDGET CONSTRAINTS RELATED TO TECHNOLOGY INFRASTRUCTURE WILL BE THE MAJOR CHALLENGE FOR SOFTWARE PROVIDERS 41 TABLE 6 MOBILE LEARNING MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) 50 TABLE 7 MOBILE CONTENT AUTHORING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 50 TABLE 8 MOBILE CONTENT AUTHORING MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 51 TABLE 9 E-BOOKS MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 52 TABLE 10 E-BOOKS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 52 TABLE 11 PORTABLE LMS MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 53 TABLE 12 PORTABLE LMS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 54 TABLE 13 MOBILE AND VIDEO-BASED COURSEWARE MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 54 TABLE 14 MOBILE AND VIDEO-BASED COURSEWARE MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 55 TABLE 15 INTERACTIVE ASSESSMENTS MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 55 TABLE 16 INTERACTIVE ASSESSMENTS MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 56 TABLE 17 CONTENT DEVELOPMENT MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 56 TABLE 18 CONTENT DEVELOPMENT MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 57 TABLE 19 M-ENABLEMENT MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 57 TABLE 20 M-ENABLEMENT MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 58 TABLE 21 MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 60 TABLE 22 IN-CLASS LEARNING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 61 TABLE 23 IN-CLASS LEARNING MARKET SIZE, BY ACADEMIC USER, 2013-2020 ($MILLION) 61 TABLE 24 IN-CLASS LEARNING MARKET SIZE, BY CORPORATE USER, 2013-2020 ($MILLION) 62 TABLE 25 IN-CLASS LEARNING MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 62 TABLE 26 SIMULATION-BASED LEARNING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 63 TABLE 27 SIMULATION-BASED LEARNING MARKET SIZE, BY ACADEMIC USER, 2013-2020 ($MILLION) 64 TABLE 28 SIMULATION-BASED LEARNING MARKET SIZE, BY CORPORATE USER, 2013-2020 ($MILLION) 64 TABLE 29 SIMULATION-BASED LEARNING MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 64 TABLE 30 CORPORATE TRAINING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 65 TABLE 31 CORPORATE TRAINING MARKET SIZE, BY ACADEMIC USER, 2013-2020 ($MILLION) 65 TABLE 32 CORPORATE TRAINING MARKET SIZE, BY CORPORATE USER, 2013-2020 ($MILLION) 65 TABLE 33 CORPORATE TRAINING MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 66 TABLE 34 ONLINE ON-THE-JOB TRAINING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 67 TABLE 35 ONLINE ON-THE-JOB TRAINING MARKET SIZE, BY ACADEMIC USER, 2013-2020 ($MILLION) 67 TABLE 36 ONLINE ON-THE-JOB TRAINING MARKET SIZE, BY CORPORATE USER, 2013-2020 ($MILLION) 68 TABLE 37 ONLINE ON-THE-JOB TRAINING MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 68 TABLE 38 MOBILE LEARNING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 70 TABLE 39 ACADEMIC MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) 71 TABLE 40 ACADEMIC MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 71 TABLE 41 ACADEMIC MARKET SIZE, BY SUB USER TYPE, 2013-2020 ($MILLION) 72 TABLE 42 ACADEMIC MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 72 TABLE 43 K-12 MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) 74 TABLE 44 K-12 MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 74 TABLE 45 HIGHER EDUCATION MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) 75 TABLE 46 HIGHER EDUCATION MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 75 TABLE 47 CORPORATE MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) 76 TABLE 48 CORPORATE MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 76 TABLE 49 CORPORATE MARKET SIZE, BY SUB USER TYPE, 2013-2020 ($MILLION) 77 TABLE 50 CORPORATE MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 78 TABLE 51 SMB MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) 79 TABLE 52 SMB MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 79 TABLE 53 LARGE ENTERPRISE MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) 80 TABLE 54 LARGE ENTERPRISE MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 80 TABLE 55 MOBILE LEARNING MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 82 TABLE 56 NORTH AMERICA: MOBILE LEARNING MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) 86 TABLE 57 NORTH AMERICA: MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 86 TABLE 58 NORTH AMERICA: MOBILE LEARNING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 87 TABLE 59 EUROPE: MOBILE LEARNING MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) 87 TABLE 60 EUROPE: MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 88 TABLE 61 EUROPE: MOBILE LEARNING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 88 TABLE 62 APAC: MOBILE LEARNING MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) 90 TABLE 63 APAC: MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 90 TABLE 64 APAC: MOBILE LEARNING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 90 TABLE 65 MEA: MOBILE LEARNING MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) 92 TABLE 66 MEA: MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 92 TABLE 67 MEA: MOBILE LEARNING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 92 TABLE 68 LATIN AMERICA: MOBILE LEARNING MARKET SIZE, BY SOLUTION, 2013-2020 ($MILLION) 93 TABLE 69 LATIN AMERICA: MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 94 TABLE 70 LATIN AMERICA: MOBILE LEARNING MARKET SIZE, BY USER TYPE, 2013-2020 ($MILLION) 94 TABLE 71 NEW PRODUCT DEVELOPMENTS, 2012–2014 98 TABLE 72 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2011–2015 99 TABLE 73 MERGERS AND ACQUISITIONS, 2012–2014 100 TABLE 74 EXPANSION, 2012–2014 101 TABLE 75 VC FUNDING 2012-2013 101
List Of Figures FIGURE 1 RESEARCH DESIGN 17 FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 19 FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 19 FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEW: BY COMPANY TYPE, DESIGNATION, AND REGION 20 FIGURE 5 DATA TRIANGULATION 21 FIGURE 6 MOBILE LEARNING MARKET SIZE, USER TYPE SNAPSHOT (2015-2020): MARKET FOR CORPORATE IS EXPECTED TO DOUBLE IN THE NEXT FIVE YEARS 25 FIGURE 7 MOBILE LEARNING MARKET SIZE, SOLUTION SNAPSHOT (2015-2020): PORTABLE LMS IS EXPECTED TO DOMINATE THE MARKET BY 2020 25 FIGURE 8 GLOBAL MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2015-2020 26 FIGURE 9 GLOBAL MOBILE LEARNING MARKET SHARE, 2015 - NORTH AMERICA IS EXPECTED TO EXHIBIT THE HIGHEST MARKET SHARE IN 2015 26 FIGURE 10 INCREASING DEMAND AMONG ORGANIZATIONS FOR INTEGRATED MOBILE LEARNING SUITE 27 FIGURE 11 MOBILE CONTENT AUTHORING, E-BOOKS AND M-ENABLEMENT ARE THE TOP THREE SOLUTIONS GAINING THE HIGHEST TRACTION IN TERMS OF MARKET SIZE 27 FIGURE 12 NORTH AMERICA HOLDS THE MAXIMUM SHARE IN THE MOBILE LEARNING MARKET 28 FIGURE 13 ASIA-PACIFIC IS EXPECTED TO HAVE THE HIGHEST MARKET GROWTH POTENTIAL DURING THE FORECAST PERIOD 28 FIGURE 14 CORPORATE SECTOR WILL CONTINUE TO DOMINATE THE MOBILE LEARNING MARKET IN THE NEXT FIVE YEARS 29 FIGURE 15 ASIA-PACIFIC MARKET TO GROW FASTER AS COMPARED TO OTHER REGIONS 29 FIGURE 16 3/4TH OF THE TOTAL MARKET GROWTH WILL COME FROM PORTABLE LMS IN 2015-2020 30 FIGURE 17 MOBILE LEARNING SOLUTIONS, GROWTH MATRIX 30 FIGURE 18 REGIONAL LIFECYCLE - APAC EXPECTED TO BE IN THE GROWTH PHASE FOR THE YEAR 2015 31 FIGURE 19 MOBILE APPLICATION DEVELOPERS TO PLAY A CRUCIAL ROLE IN MOBILE LEARNING MARKET 34 FIGURE 20 MOBILE LEARNING MARKET SEGMENTATION: BY SOFTWARE SOLUTION 35 FIGURE 21 MOBILE LEARNING MARKET SEGMENTATION: BY APPLICATION 35 FIGURE 22 MOBILE LEARNING MARKET SEGMENTATION: BY USER TYPE 36 FIGURE 23 MOBILE LEARNING MARKET SEGMENTATION: BY REGION 36 FIGURE 24 GROWING MOBILE PHONE AND SMARTPHONE PENETRATION RATES WILL DRIVE THE MARKET FOR MOBILE LEARNING 37 FIGURE 25 VALUE CHAIN ANALYSIS 42 FIGURE 26 PORTER’S FIVE FORCES ANALYSIS: AVAILABILITY OF SUBSTITUTE PRODUCTS HAVE DECREASED THE VALUE OF THE MOBILE LEARNING SOLUTIONS 45 FIGURE 27 MOBILE CONTENT AUTHORING AND PORTABLE LMS ARE LEADING THE SOLUTIONS MARKET 49 FIGURE 28 E-BOOKS IS EXPECTED TO SHOW CONSIDERABLE GROWTH IN THE EUROPEAN REGION 51 FIGURE 29 PORTABLE LMS EXPECTED TO SHOW CONSIDERABLE GROWTH IN ALL REGIONS 53 FIGURE 30 PORTABLE LMS WILL CONTINUE TO GROW AT A STEADY RATE 53 FIGURE 31 IN-CLASS LEARNING MARKET SIZE IS EXPECTED TO DOUBLE BY 2020 60 FIGURE 32 IN-CLASS LEARNING EXPECTED TO SHOW CONSIDERABLE GROWTH IN ALL REGIONS 62 FIGURE 33 SIMULATION-BASED LEARNING EXPECTED TO EXHIBIT A CONSIDERABLE GROWTH RATE IN THE ACADEMIC SEGMENT 63 FIGURE 34 CORPORATE TRAINING EXPECTED TO EXHIBIT A CONSIDERABLE GROWTH RATE IN APAC 66 FIGURE 35 ACADEMIC USER SEGMENT EXHIBIT THE FASTEST GROWTH RATE IN THE MOBILE LEARNING MARKET DURING THE FORECAST PERIOD 70 FIGURE 36 K-12 TO EXHIBIT THE FASTEST GROWTH IN THE ACADEMIC SEGMENT FOR THE FORECAST PERIOD 72 FIGURE 37 ASIA-PACIFIC EXPECTED TO DOMINATE THE ACADEMIC USER SEGMENT 73 FIGURE 38 SMBS ARE EXPECTED TO EXHIBIT THE HIGHEST GROWTH RATE IN THE CORPORATE USER SEGMENT FOR THE FORECAST PERIOD 77 FIGURE 39 ASIA-PACIFIC EXPECTED TO BE A HIGHEST GROWING REGION FOR THE CORPORATE USER SEGMENT 78 FIGURE 40 ASIA-PACIFIC WILL EXHIBIT THE HIGHEST GROWTH RATE IN THE MOBILE LEARNING MARKET 82 FIGURE 41 GEOGRAPHIC SNAPSHOT – ASIA-PACIFIC IS EMERGING AS A NEW HOTSPOT 83 FIGURE 42 ASIA-PACIFIC: ONE OF THE ATTRACTIVE DESTINATIONS FOR ALMOST ALL APPLICATIONS 83 FIGURE 43 GEOGRAPHIC SNAPSHOT (2015-2020): ASIA-PACIFIC IS AN ATTRACTIVE DESTINATION FOR THE OVERALL MOBILE LEARNING MARKET 84 FIGURE 44 NORTH AMERICA MARKET SNAPSHOT: PORTABLE LMS IS EXPECTED TO CONTRIBUTE MAXIMUM TO THE MARKET VALUE IN 2015 85 FIGURE 45 ASIA-PACIFIC MOBILE LEARNING MARKET SNAPSHOT – MOBILE CONTENT AUTHORING EXPECTED TO GAIN POPULARITY BY 2020 89 FIGURE 46 ASIA-PACIFIC IS ONE OF THE FASTEST GROWING REGIONS IN THE MOBILE LEARNING MARKET 91 FIGURE 47 COMPANIES ADOPTED MERGERS AND ACQUISITIONS AS THE KEY GROWTH STRATEGIES OVER THE LAST 4 YEARS 95 FIGURE 48 CISCO AND AT&T GREW AT THE HIGHEST RATE BETWEEN 2011 AND 2013 96 FIGURE 49 MARKET EVALUATION FRAMEWORK 97 FIGURE 50 BATTLE FOR MARKET SHARE: AGREEMENTS, PARTNERSHIPS AND COLLABORATIONS WERE THE KEY STRATEGIES 97 FIGURE 51 GEOGRAPHIC REVENUE MIX OF TOP 5 MARKET PLAYERS 103 FIGURE 52 NETDIMENSIONS: COMPANY SNAPSHOT 104 FIGURE 53 SAP AG: COMPANY SNAPSHOT 107 FIGURE 54 SAP AG: SWOT ANALYSIS 108 FIGURE 55 PROMETHEAN: COMPANY SNAPSHOT 110 FIGURE 56 PROMETHEAN: SWOT ANALYSIS 111 FIGURE 57 CISCO SYSTEMS, INC.: COMPANY SNAPSHOT 117 FIGURE 58 CISCO: SWOT ANALYSIS 119 FIGURE 59 AT&T: COMPANY SNAPSHOT 120 FIGURE 60 AT&T: SWOT ANALYSIS 121 FIGURE 61 DELL: COMPANY SNAPSHOT 123 FIGURE 62 CITRIX SYSTEMS, INC.: COMPANY SNAPSHOT 125 FIGURE 63 IBM CORPORATION: COMPANY SNAPSHOT 127 FIGURE 64 IBM CORPORATION: SWOT ANALYSIS 128
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