Mobile Advertising Networks 2009 - 2013: Gross Media Spend and Revenue Analytics

Mobile Advertising Networks 2009 - 2013: Gross Media Spend and Revenue Analytics

Category : ICT & Media
Published On : March  2011
Pages : 159



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Mobile advertising networks delivered 340 billion filled and billed impressions across the globe in 2010, generating $794 million in media spend, and earning $254.3 million in net platform and media services-related revenue.

This sector research report analyzes total inventory by network, geography, billing models, pricing (CPC, CPM, CPA and eCPM) by ad format, fill rates, click-through rates and participation percentages.

Executive Summary 1
  Global Mobile Ad Impressions See Triple-Digit Growth: Filled Inventory by Year 2009 – 2011 1
  Global Mobile Paid Impressions: 2009 - 2011 1
  Mobile Advertising Networks Serve Gross Media Spend Worth $794 Million in 2010 2
  Mobile Ad Network Gross Billings and Net Revenue: 2009- 2011 3
  U.S./North America Generate 49.1% of Paid Impressions in 2010 3
  Mobile Ad Network Paid Impressions by Geography: 2010 4
  Mobile Ad Networks Forecast to Generate $563.6 Million in Top Line Revenue in 2011 4
Glossay of Terms 6
Section One 8
  Mobile Ad Network Sector Overview 8
  Making Mobile Advertising a High Growth Business: Impressions, Reach, Gross Media Spend and Network Revenue are Rising 8
  Media Spend and Network Revenue are Rising 8
  Global Mobile Ad Network Sector Dynamics 8
  Business Models are Working, and Venture Finance Abundant 8
  Global Mobile Ad Network Net Revenue: 2009 - 2013 8
  Mobile Ad Network Market Position Diversity Helps Spur Demand: Inventory, Fill Rates and Gross Billings are Increasing 10
  Mobile Media Buy Sophistication: Who, How Much and Where 10
  Global Mobile Media Spend: 2010 11
  Media Spend Going into App Environments and Being Made Against the Mobile Web 11
  OS Platforms and Media Spend 12
  Mobile Ad Network Pricing and ROI: Actionable and Accountable 12
  eCPM Market Value by Geography: 2010 13
  eCPM Sample Pricing Conversion Grid 13
  Video Avails in Single Digits, Though Becoming More Prevalent 13
  Global Pricing and Inventory Sell Out by Geography 14
  eCPM Pricing by Region 14
Section Two 16
  Mobile Advertising Networks: Campaign Management Platforms with Sophisticated Serving and Device Detection Technologies 16
  Global Mobile Advertising Networks and Platforms: Impression Formats by Type 18
  Mobile Ad Network Business Building Blocks: Billing Models, Fill Rates and Participation Percentages 19
  Global Mobile Advertising Network Billing Models, Fill Rates, Ad Unit Pricing and Participation Percentages 20
  Mobile Advertising Network Inventory is Typically Non-Exclusive 22
  Global Mobile Advertising Network Inventory Total (Non-Exclusive): 2009 - 2011 23
  Mobile Ad Networks Reach Audiences in the Tens of Millions Globally 25
  Global Mobile Advertising Network Estimated Unique User Reach 2009 - 2011 26
  Global Mobile Ad Impressions See Triple-Digit Growth: Filled Inventory by Year 2009 – 2011 28
  Global Mobile Paid Impressions: 2009 - 2011 28
  Global Mobile Advertising Network Inventory Fill Rates and Paid Impressions by Year: 2009 - 2011 30
  Mobile Advertising Networks Serve Gross Media Spend Worth $794 Million in 2010 32
  Global Mobile Ad Network Gross Billings and Net Revenue: 2009 - 2011 32
  Global Mobile Advertising Network Gross Media Spend: 2009 - 2011 34
  Gross Media Spend Delivered by Mobile Ad Networks Forecast to Grow by 121.9% | in 2011 36
  Global Mobile Ad Network Gross Billings and Net Revenue Growth: 2009 - 2011 36
  U.S./North America Generate 49.1% of Paid Impressions in 2010 38
  Mobile Ad Network Paid Impressions by Geography: 2010 38
  Total Mobile Media Spend Estimated At $1.27 Billion in 2010 42
  Mobile Advertising Network Billed Impressions Delivered by Geographic Region: 2010 43
  eCPM Market Value by Geography: 2010 45
  eCPM Pricing by Region 45
  eCPM Sample Pricing Conversion Grid 46
Section Three 47
  Mobile Advertising Network Revenue Structure and Sector Business Fundamentals 47
  Global Mobile Advertising Network Billing Models, Fill Rates, Ad Unit Pricing and Participation Percentages 48
  Mobile Ad Networks Forecast to Generate $563.6 Million in Top Line Revenue in 2011 50
  Global Mobile Ad Network Net Revenue: 2009 - 2013 50
  Global Mobile Advertising Network Revenue and Gross Media Spend: 2009 - 2013 54
  Global Mobile Advertising Network Revenue Analysis and Market Share: 2009 -2013 56
  Mobile Advertising Network Market Share: Revenue Percent by Year 2009 - 2013 58
  Mobile Advertising Network Market Share: Revenue Percent Ranking 2009 61
  Mobile Advertising Network Market Share: Revenue Percent Ranking 2010 62
  Mobile Advertising Network Market Share: Revenue Percent Ranking 2011 (Est.) 63
Section Four 64
  Q & A’s 64
    Adfonic 64
    Aditic (A Division of Sofialys) 69
    Admarvel (A Unit of Opera Software) 74
    Amobee 80
    Buzzcity 85
    Greystripe 90
    Inmobi 94
    Jumptap 100
    Millennial Media 104
    Mobgold 109
    Mobile Theory 112
    Moolah Media 117
    Smaato 123
    Trumpia 127
    Zestadtz 131
Addendum 135
  Q & A’s 64
    Rhythm New Media 135
  Global Mobile Advertising Networks Analytics Incorporating Rhythm Newmedia 140
  Global Mobile Advertising Networks and Platforms: Impression Formats by Type 140
  Global Mobile Advertising Network Billing Models, Fill Rates, Ad Unit Pricing and Participation Percentages 141
  Global Mobile Advertising Network Inventory Total (Non-Exclusive): 2009-2011 143
  Global Mobile Advertising Network Estimated Unique User Reach 2009-2011 145
  Global Mobile Advertising Network Inventory Fill Rates and Paid Impressions by Year: 2009-2011 147
  Global Mobile Paid Impressions: 2009 - 2011 149
  Global Mobile Advertising Network Revenue and Gross Media Spend: 2009-2013 150
  Global Mobile Ad Network Gross Billings and Net Revenue: 2009-2011 152
  Global Mobile Ad Network Net Revenue: 2009-2013 153
  Global Mobile Advertising Network Revenue Analysis: 2009-2013 154
  Mobile Advertising Network Market Share: Revenue Percent by Year 2009-2013 156
  Mobile Advertising Network Market Share: Revenue Percent Ranking 2010 159

 

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