Mobile advertising networks delivered 340 billion filled and billed impressions across the globe in 2010, generating $794 million in media spend, and earning $254.3 million in net platform and media services-related revenue.
This sector research report analyzes total inventory by network, geography, billing models, pricing (CPC, CPM, CPA and eCPM) by ad format, fill rates, click-through rates and participation percentages.
| Executive Summary | 1 | ||
| Global Mobile Ad Impressions See Triple-Digit Growth: Filled Inventory by Year 2009 – 2011 | 1 | ||
| Global Mobile Paid Impressions: 2009 - 2011 | 1 | ||
| Mobile Advertising Networks Serve Gross Media Spend Worth $794 Million in 2010 | 2 | ||
| Mobile Ad Network Gross Billings and Net Revenue: 2009- 2011 | 3 | ||
| U.S./North America Generate 49.1% of Paid Impressions in 2010 | 3 | ||
| Mobile Ad Network Paid Impressions by Geography: 2010 | 4 | ||
| Mobile Ad Networks Forecast to Generate $563.6 Million in Top Line Revenue in 2011 | 4 | ||
| Glossay of Terms | 6 | ||
| Section One | 8 | ||
| Mobile Ad Network Sector Overview | 8 | ||
| Making Mobile Advertising a High Growth Business: Impressions, Reach, Gross Media Spend and Network Revenue are Rising | 8 | ||
| Media Spend and Network Revenue are Rising | 8 | ||
| Global Mobile Ad Network Sector Dynamics | 8 | ||
| Business Models are Working, and Venture Finance Abundant | 8 | ||
| Global Mobile Ad Network Net Revenue: 2009 - 2013 | 8 | ||
| Mobile Ad Network Market Position Diversity Helps Spur Demand: Inventory, Fill Rates and Gross Billings are Increasing | 10 | ||
| Mobile Media Buy Sophistication: Who, How Much and Where | 10 | ||
| Global Mobile Media Spend: 2010 | 11 | ||
| Media Spend Going into App Environments and Being Made Against the Mobile Web | 11 | ||
| OS Platforms and Media Spend | 12 | ||
| Mobile Ad Network Pricing and ROI: Actionable and Accountable | 12 | ||
| eCPM Market Value by Geography: 2010 | 13 | ||
| eCPM Sample Pricing Conversion Grid | 13 | ||
| Video Avails in Single Digits, Though Becoming More Prevalent | 13 | ||
| Global Pricing and Inventory Sell Out by Geography | 14 | ||
| eCPM Pricing by Region | 14 | ||
| Section Two | 16 | ||
| Mobile Advertising Networks: Campaign Management Platforms with Sophisticated Serving and Device Detection Technologies | 16 | ||
| Global Mobile Advertising Networks and Platforms: Impression Formats by Type | 18 | ||
| Mobile Ad Network Business Building Blocks: Billing Models, Fill Rates and Participation Percentages | 19 | ||
| Global Mobile Advertising Network Billing Models, Fill Rates, Ad Unit Pricing and Participation Percentages | 20 | ||
| Mobile Advertising Network Inventory is Typically Non-Exclusive | 22 | ||
| Global Mobile Advertising Network Inventory Total (Non-Exclusive): 2009 - 2011 | 23 | ||
| Mobile Ad Networks Reach Audiences in the Tens of Millions Globally | 25 | ||
| Global Mobile Advertising Network Estimated Unique User Reach 2009 - 2011 | 26 | ||
| Global Mobile Ad Impressions See Triple-Digit Growth: Filled Inventory by Year 2009 – 2011 | 28 | ||
| Global Mobile Paid Impressions: 2009 - 2011 | 28 | ||
| Global Mobile Advertising Network Inventory Fill Rates and Paid Impressions by Year: 2009 - 2011 | 30 | ||
| Mobile Advertising Networks Serve Gross Media Spend Worth $794 Million in 2010 | 32 | ||
| Global Mobile Ad Network Gross Billings and Net Revenue: 2009 - 2011 | 32 | ||
| Global Mobile Advertising Network Gross Media Spend: 2009 - 2011 | 34 | ||
| Gross Media Spend Delivered by Mobile Ad Networks Forecast to Grow by 121.9% | in 2011 | 36 | ||
| Global Mobile Ad Network Gross Billings and Net Revenue Growth: 2009 - 2011 | 36 | ||
| U.S./North America Generate 49.1% of Paid Impressions in 2010 | 38 | ||
| Mobile Ad Network Paid Impressions by Geography: 2010 | 38 | ||
| Total Mobile Media Spend Estimated At $1.27 Billion in 2010 | 42 | ||
| Mobile Advertising Network Billed Impressions Delivered by Geographic Region: 2010 | 43 | ||
| eCPM Market Value by Geography: 2010 | 45 | ||
| eCPM Pricing by Region | 45 | ||
| eCPM Sample Pricing Conversion Grid | 46 | ||
| Section Three | 47 | ||
| Mobile Advertising Network Revenue Structure and Sector Business Fundamentals | 47 | ||
| Global Mobile Advertising Network Billing Models, Fill Rates, Ad Unit Pricing and Participation Percentages | 48 | ||
| Mobile Ad Networks Forecast to Generate $563.6 Million in Top Line Revenue in 2011 | 50 | ||
| Global Mobile Ad Network Net Revenue: 2009 - 2013 | 50 | ||
| Global Mobile Advertising Network Revenue and Gross Media Spend: 2009 - 2013 | 54 | ||
| Global Mobile Advertising Network Revenue Analysis and Market Share: 2009 -2013 | 56 | ||
| Mobile Advertising Network Market Share: Revenue Percent by Year 2009 - 2013 | 58 | ||
| Mobile Advertising Network Market Share: Revenue Percent Ranking 2009 | 61 | ||
| Mobile Advertising Network Market Share: Revenue Percent Ranking 2010 | 62 | ||
| Mobile Advertising Network Market Share: Revenue Percent Ranking 2011 (Est.) | 63 | ||
| Section Four | 64 | ||
| Q & A’s | 64 | ||
| Adfonic | 64 | ||
| Aditic (A Division of Sofialys) | 69 | ||
| Admarvel (A Unit of Opera Software) | 74 | ||
| Amobee | 80 | ||
| Buzzcity | 85 | ||
| Greystripe | 90 | ||
| Inmobi | 94 | ||
| Jumptap | 100 | ||
| Millennial Media | 104 | ||
| Mobgold | 109 | ||
| Mobile Theory | 112 | ||
| Moolah Media | 117 | ||
| Smaato | 123 | ||
| Trumpia | 127 | ||
| Zestadtz | 131 | ||
| Addendum | 135 | ||
| Q & A’s | 64 | ||
| Rhythm New Media | 135 | ||
| Global Mobile Advertising Networks Analytics Incorporating Rhythm Newmedia | 140 | ||
| Global Mobile Advertising Networks and Platforms: Impression Formats by Type | 140 | ||
| Global Mobile Advertising Network Billing Models, Fill Rates, Ad Unit Pricing and Participation Percentages | 141 | ||
| Global Mobile Advertising Network Inventory Total (Non-Exclusive): 2009-2011 | 143 | ||
| Global Mobile Advertising Network Estimated Unique User Reach 2009-2011 | 145 | ||
| Global Mobile Advertising Network Inventory Fill Rates and Paid Impressions by Year: 2009-2011 | 147 | ||
| Global Mobile Paid Impressions: 2009 - 2011 | 149 | ||
| Global Mobile Advertising Network Revenue and Gross Media Spend: 2009-2013 | 150 | ||
| Global Mobile Ad Network Gross Billings and Net Revenue: 2009-2011 | 152 | ||
| Global Mobile Ad Network Net Revenue: 2009-2013 | 153 | ||
| Global Mobile Advertising Network Revenue Analysis: 2009-2013 | 154 | ||
| Mobile Advertising Network Market Share: Revenue Percent by Year 2009-2013 | 156 | ||
| Mobile Advertising Network Market Share: Revenue Percent Ranking 2010 | 159 | ||
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