Pro Online Video 1999 – 2014: Consumption and Category Share Analytics

Pro Online Video 1999 – 2014: Consumption and Category Share Analytics

Category : ICT & Media
Published On : February  2011
Pages : 159



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Professional video produced, published and hosted by online-only and cross-platform media brands rose by 47.1% in 2010 to 72.3 billion views, the highest annual growth rate seen since 2007. This research report presents a rigorous analytical narrative of online video, complete with detailed graphics revealing historical video viewing patterns through 2010, the elemental building blocks supporting market growth forecasts through 2014.

Based on extensive usage data spanning thirteen years (1998 – 2010), AccuStream Research has structured, compiled, refined, sorted and analyzed video views by month, site, brand, content category, event, affiliate partners, channel and aggregation service.

Growth in 2010 was driven in part by increased episodic TV viewing (over 10 billion total long-form video views tallied, amounting to 14.5% of total views, including TV content on major outlets such as Hulu), combined with the growing importance of video aggregation sites and services (AOL, MSN, Yahoo, VideoDetective, Blinkx, Comcast and others).

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  Professionally Produced and Distributed Online Video Rose by 47.1% in 2010 1
  Online Video Views: 1998 - 2014 2
  Online Video Growth Rates: 1998 - 2014 4
  Pro Online Video Viewing Share by Content Category: 2010 4
  Entertainment/Kids, Television and Aggregators Expected to Maintain Share Leadership through 2012 5
  Internet Brands Spearhead Online Video Growth in 2010, Capture 63.1% of Total Professional Video Views 5
  Video Views per Unique User, per Site, per Month Rise by 51.2% in 2010 5
  Total Video Views per Unique User per Site Per Month: 2001 – 2010 6
  Internet Brands Exhibit the Highest Conversion Rate between Unique Users and Videos Accessed 7
  Video Views per Unique User per Site per Month 7
SECTION ONE 8
  Market Overview, Data Summaries and Noteworthy Professional Online Video Statistical Trends 8
  Professionally Produced and Distributed Online Video Rose by 47.1% in 2010 8
  Pro Video Views: 1998 - 2014 9
  Online Video Views: 1998 – 2014 10
  Double-Digit Growth Forecast through 2014 a Function of Greater Publishing Frequency, More Video Advertising Spend 11
  Video View Growth Rates: 1998 - 2014 11
  1999 – 2009: Entertainment/Kids, News and Music were the Most Viewed Content Categories 13
  Cumulative Video Views by Category 1999 - 2009 13
  2010: Entertainment/Kids, Television and Video Aggregators are the Top Video View Originators 15
  Professional Online Video Views by Category Share: 2010 15
  Professional Online Video Views and Category Share Summary Analysis: 1999-2010 17
  Entertainment/Kids, Television and Aggregators Expected to Maintain Share Leadership through 2012 18
  Online Television Forecast to Capture in Excess of 20% Viewing Share through 2012 20
  Online News Video Views Peaked in 2008 at 10+ Billion, and Forecast to Decline in Share Over the Next Two Years 21
  Entertainment/Kids Video Views Peaked in 2010 at over 17 Billion 22
  Music View Resurgence in 2010 Driven by Popular Artists and a Major New Brand with a Large Library 23
  Online Sports Video Hovering Near Double-Digits through 2012 25
  Broadband Views at 97.9% in 2010 28
  Broadband and Narrowband Views Delivered Comparison and Analysis: 2000 - 2012 28
SECTION TWO 30
  Internet Brands Spearhead Online Video Growth in 2010, Capture 63.1% of Total Professional Video Views 30
  Video Views by Publisher Category: 2010 Share 30
  Internet Brands Increase Viewing Share by 20% in 2010 33
  Video Views by Publisher Category: 2010 Share 30
  Entertainment/Kids Content Category Retains Video View Leadership in 2010 35
  Professional Online Video Views by Category Share: 2010 35
  Pro Online Video Viewing Share Comparison: 2009 – 2010 38
  Professional Online Video Viewing Trend Analysis Indicates Continued Share Strength in Entertainment, Kids and Television 39
  Aggregation Brands/Destinations 40
  Television Online: Long-Form Episodic Viewing Crosses the 10.3 Billion Served Threshold 44
    Television 45
    Entertainment/Kids 60
    News/Information 79
    Music 87
    Movies/Film (Short/Long-Form) 91
    Sports 96
SECTION THREE 102
  Video Views per Unique User per Site per Month Rise by 51.2% in 2010 102
  Total Views per Unique User per Site per Month 102
  Internet Brands Exhibit the Highest Conversion Rate between Unique Users and Videos Accessed 105
  Video Views per Unique User per Site per Month 105
  Sites with an Excess of 100 Million Views per Month Generated an Average of 18.3 Views per Unique User per Month 106
  Video Views per Unique User per Site per Month 106
  Sites with Under 1 Million Views per Month Showed the Greatest Positive Percentage Change in 2010 108
  Video Views per Unique User per Site per Month 108
  Professionally Produced and Branded Destination Video: Views per Unique User Analysis 2010 Full Year 111
SECTION FOUR 159
  Professionally Produced and Branded Destination Site Video Views: 2010 Full Year 159
 
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