Success: Kao Healthya Coffee

Success: Kao Healthya Coffee

Category : Consumer Goods
November  2013  Pages : 11



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Summary
Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how Kao Healthya Coffee was successfully marketed as a fat-burning product in the ready-to-drink coffee market.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Kao Healthya Coffee considered an interesting case of success?

- What consumer insight underpins this success?

- Which consumer trends has this product innovation capitalized on?

- What can I learn from the success of Kao Healthya Coffee?

Key Highlights
Kao Healthya Coffee is a ready-to-drink coffee that claims to help burn body fat by utilizing it for energy.

Functional ingredients are more convenient when included in common beverages such as coffee.
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