Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how Kao Healthya Coffee was successfully marketed as a fat-burning product in the ready-to-drink coffee market.
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success.
- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.
Reasons To Buy
- Why is Kao Healthya Coffee considered an interesting case of success?
- What consumer insight underpins this success?
- Which consumer trends has this product innovation capitalized on?
- What can I learn from the success of Kao Healthya Coffee?
Kao Healthya Coffee is a ready-to-drink coffee that claims to help burn body fat by utilizing it for energy.
Functional ingredients are more convenient when included in common beverages such as coffee.
Table Of Contents
List Of Tables
List Of Figures