Success: Whole Foods Market

Success: Whole Foods Market

Category : Consumer Goods
May  2013  Pages : 9



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Summary
Brands can significantly benefit from developing an in-depth understanding of the reasons for the success or failure of new product launches or marketing campaigns. This case study illustrates how to adopt a tailored approach to expansion without compromising brand ideals.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Whole Foods Market considered an interesting case of success?

- What consumer insight underpins this success?

- Which consumer trends has this product innovation capitalized on?

- What can I learn from the success of Whole Foods Market?

Key Highlights
The contrast between Whole Foods' success and Fresh andamp; Easy's demise illustrates the importance of acknowledging the diversity of each market and tailoring formats and store offerings accordingly.
Table Of Contents
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