Summary Brands can significantly benefit from developing an in-depth understanding of the reasons for the success or failure of new product launches or marketing campaigns. This case study illustrates how to adopt a tailored approach to expansion without compromising brand ideals. Synopsis - Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation. - Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation. - Understand the relevant consumer trends and attitudes that drive and support innovation success. - Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector. Reasons To Buy - Why is Whole Foods Market considered an interesting case of success? - What consumer insight underpins this success? - Which consumer trends has this product innovation capitalized on? - What can I learn from the success of Whole Foods Market? Key Highlights The contrast between Whole Foods' success and Fresh andamp; Easy's demise illustrates the importance of acknowledging the diversity of... Research Beam Model: Research Beam Product ID: 376963 400 USD New
Success: Whole Foods Market

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Success: Whole Foods Market

 
  • Category : Consumer Goods
  • Published On : May  2013
  • Pages : 9
 
 
Summary
Brands can significantly benefit from developing an in-depth understanding of the reasons for the success or failure of new product launches or marketing campaigns. This case study illustrates how to adopt a tailored approach to expansion without compromising brand ideals.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Whole Foods Market considered an interesting case of success?

- What consumer insight underpins this success?

- Which consumer trends has this product innovation capitalized on?

- What can I learn from the success of Whole Foods Market?

Key Highlights
The contrast between Whole Foods' success and Fresh andamp; Easy's demise illustrates the importance of acknowledging the diversity of each market and tailoring formats and store offerings accordingly.
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