CDNs (Content Delivery Networks) are achieving another year of double-digit growth in 2009, writing new contracts at a 23.3% pace above 2008, powering top line revenue forecasts up 16.4% to $1.37 billion across the segment.
The U.S. market currently generates an estimated 55.8% of the global CDN total, though international traffic is now increasing at a faster rate than its domestic counterpart.
TABLE OF CONTENTS:
| EXECUTIVE SUMMARY | 1 | ||
| CDN 2010: Revenue, R & D, Cap Ex and Operational Performance Analytic | 1 | ||
| SECTION ONE | 1 | ||
| Introduction and 2009-2010 Overview | 3 | ||
| CDN 2010: Revenue, Cap Ex, R & D, Operational Performance Summary Analysis | 3 | ||
| Terminology Definitions: | 3 | ||
| CDN Market Performance Dynamics and Trends 2009 – 2010 | 3 | ||
| CDN Revenues Forecast at $1.37 Billion in ‘09 | 6 | ||
| CDN Market Revenue Analysis: 2003 - 2010 | 7 | ||
| CDN Revenue Growth Rates Historically Accelerate Through the Year | 7 | ||
| Retail Contracts Forecast to Increase by 23.3% in 2009 | 8 | ||
| CDN Annual Accounts: 2005 - 2009 | 9 | ||
| CDN Account Growth Rates Surpass Revenue Growth Rates in 2009 | 10 | ||
| CDN Revenue and Account Growth Rates | 10 | ||
| MRR is Forecast to Fall by 5.5% in 2009 | 10 | ||
| CDN Monthly Recurring Revenue Analysis: 2005 - 2009 | 11 | ||
| Entertainment and Media Forecast to Account for 32% of CDN Revenue in 2009, Down from 46.7% in 2008 | 12 | ||
| Media and Entertainment Percent CDN Revenue: 2006 - 2009 | 13 | ||
| Sever Deployments to Increase by 32.3% in 2009 | 13 | ||
| CDN Media Server Deployment: 2005 - 2009 | 14 | ||
| Cap Ex Investment Forecast to Rise by 9.2% in 2009 | 14 | ||
| U.S. Captures 55.8% of Global CDN Revenue in 2009; to Decline Slightly in 2010 | 15 | ||
| Worldwide CDN Revenue Forecast at $2.4 Billion in 2009 | 16 | ||
| CDN Worldwide and U.S. Market Size: 2006 - 2009 | 16 | ||
| Global CDN Market Value (Retail Contract Revenue) | 17 | ||
| Commercial Market Value for Audio and Delivery Estimated at $501.7 Million in 2009 | 17 | ||
| Commercial Bandwidth Market Value: Audio/Video 2006 - 2009 | 18 | ||
| Cogs and Retail Contract Analysis Indicate Margins Are Holding, Despite Sharp Price Declines | 18 | ||
| Entertainment and Media Are the Most Penetrated and Cost-Competitive Account Verticals | 19 | ||
| Streaming/Http Content Category Share: Commercial Market Value 2006 – 2009 | 20 | ||
| Retail Contract Pricing for Bandwidth Exhibited a Slower Rate of Decline in 2008, Then Turned Sharply Downward in 2009 | 20 | ||
| Retail Contract Pricing: 2006 - 2009 | 21 | ||
| Pricing Declines for Retail Contracts Have Exceeded Transit Declines in 2009 | 23 | ||
| Media Player Market Share: 2005 - 2009 | 24 | ||
| Media Player Format Share: CDN Delivery 2005 - 2009 | 24 | ||
| SECTION TWO | 26 | ||
| CDN Entertainment and Media Market Performance Analytics 2009 | 26 | ||
| Commercial Market Value of Media and Entertainment Estimated at $501.7 Million in 2009 | 26 | ||
| CDN Bandwidth Services Category Share: 2009 Year End Estimate | 27 | ||
| Professional Video Content Categories Including Advertising Networks and Download Media Are Highly Penetrated by CDNs | 28 | ||
| 2009 Full Year Estimates | 30 | ||
| Online Music Tuning Hours per Month Average 661.9 Million in 2009 | 30 | ||
| Online Music and Track Plays: Bandwidth Services Analysis and Market Size | 31 | ||
| Professional Video Averaging 4.1 Billion Views per Month in 2009, 500+ Kbps Through Put | 32 | ||
| Online Video: Entertainment Bandwidth Services Analysis and Market Size | 33 | ||
| User Generated Video Pricing and Market Analysis: 95th Percentile Estimates | 35 | ||
| There is an Average of 1.99 Billion Pre Roll Ads Played/ Inserted per Month in 2009 | 36 | ||
| Video Advertising: Pre Roll Avail Bandwidth Services Analysis and Market Size | 37 | ||
| In-Banner Video Impressions Averaging 13.4 Billion Views per Month in 2009 | 37 | ||
| In-Banner Video Advertising: Bandwidth Services Analysis and Market Size | 38 | ||
| Music Downloads Forecast at 3+ Billion Units in 2009; Movie and TV Show Downloads at 182.3 Million | 38 | ||
| Download Bandwidth Services Analysis and Market Size | 39 | ||
| Podcast Downloads (Audio and Video) Are Forecast at 9.6 Billion in 2009 | 39 | ||
| Podcasting Bandwidth Services Analysis and Market Size | 40 | ||
| Backhaul Bandwidth Services Segment Analysis: 2009 | 41 | ||
| Streaming Video: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) | 42 | ||
| User Generated Video Backhaul Pricing and Market Analysis (95th Percentile Analysis) | 43 | ||
| Streaming Video Advertising: Pre Roll Backhaul Bandwidth Services Market Size (95th Percentile Analysis) | 44 | ||
| In-Banner Video Advertising: Backhaul Bandwidth Services Market Size (95th Percentile Analysis) | 45 | ||
| Download Backhaul Bandwidth Services Market Size (95th Percentile Analysis) | 46 | ||
| Commercial Market Value of Media and Entertainment Estimated at $663.4 Million in 2008 | 48 | ||
| CDN Bandwidth Services Category Share: 2008 Year End Estimate | 49 | ||
| Bandwidth Provisioning Comparison by Content Vertical: 2008 | 51 | ||
| 2008 Full Year | 53 | ||
| Online Music and Track Plays: Bandwidth Services Analysis and Market Size | 53 | ||
| Online Video: Entertainment Bandwidth Services Analysis and Market Size | 54 | ||
| User Generated Video Pricing and Market Analysis: 95th Percentile Estimates | 55 | ||
| Video Advertising: Pre Roll Avail Bandwidth Services Analysis and Market Size | 56 | ||
| In-Banner Video Advertising: Bandwidth Services Analysis and Market Size | 57 | ||
| Download Bandwidth Services Analysis and Market Size | 58 | ||
| Podcasting Bandwidth Services Analysis and Market Size | 59 | ||
| Backhaul Bandwidth Services Segment Analysis: 2008 | 60 | ||
| Streaming Video: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) | 61 | ||
| User Generated Video Backhaul Pricing and Market Analysis (95th Percentile Analysis) | 62 | ||
| Streaming Video Advertising: Pre Roll Backhaul Bandwidth Services Market Size (95th Percentile Analysis) | 63 | ||
| In-Banner Video Advertising: Backhaul Bandwidth Services Market Size (95th Percentile Analysis) | 64 | ||
| Download Backhaul Bandwidth Services Market Size (95th Percentile Analysis) | 65 | ||
| Podcasting Backhaul Bandwidth Services Market Size (95th Percentile Analysis) | 66 | ||
| SECTION THREE | 67 | ||
| CDN Revenue, Account Share and Operational Analytics | 67 | ||
| The Top Four CDNs Account for 89% of Total Retail Contract Revenue in 2009 | 67 | ||
| CDN Revenue 2009 (Est.) | 68 | ||
| Akamai Controls 28.8% of Total Accounts in 2009; Limelight Networks Owns 13.3% | 69 | ||
| CDN Account Share: 2009 (Est.) | 70 | ||
| CDN Segment: Summary Revenue, Account, Performance Metrics and Infrastructure Profile and Analysis 2003 - 2012 | 72 | ||
| CDN Monthly Recurring Revenue Analysis: 2005 - 2009 | 77 | ||
| CDN Media Server Deployment: 2005 - 2009 | 78 | ||
| SECTION FOUR | 80 | ||
| Pro Video Delivery Share: 2009 | 80 | ||
| 22.5 Billion Professional Videos Views Analyzed in First Half 2009: Akamai Delivers 31.9% | 80 | ||
| Video Delivery Share by CDN: 2009 Pro Content | 81 | ||
| Video Views Delivery by CDN: January - June 2009 | 84 | ||
| SECTION FIVE | 122 | ||
| UGV Maturing Into a Highly Concentrated, Predominately Self-Hosting Segment | 122 | ||
| UGC Video Delivery by CDN: 2009 YTD | 122 | ||
| UGC Video Views by Delivery: 2009 January - June | 124 | ||
| SECTION SIX | 128 | ||
| TSL Forecast at 7.9 Billion Hours in 2009; 30% Delivered by CDN | 128 | ||
| CDN Internet Radio Contract Share: 2009 | 129 | ||
| SECTION SEVEN | 138 | ||
| Q&A | 138 | ||
| Abacast | 138 | ||
| Akamai | 143 | ||
| Bitgravity | 148 | ||
| CD Networks | 152 | ||
| Cotendo | 156 | ||
| Edgecast Networks | 161 | ||
| Highwinds | 166 | ||
| Level 3 Communications | 172 | ||
| Limelight Networks | 179 | ||
| Liquid Compass | 185 | ||
| Mirror Image | 191 | ||
| Nokeena | 197 | ||
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