User Generated Video 2007 - 2008: Metadata Metrics

User Generated Video 2007 - 2008: Metadata Metrics

Category : ICT & Media
Published On : January  2008
Pages : 134

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This report analyzes UGV interaction rates, focusing on user comments, number of videos and total views, compiled from hundreds of thousands of videos. The report evaluates each content category on AOLUncut, Broadcaster.com, Crackle.com, LiveDigital, Metacafe, MySpace TV, VEOH.com, Vsocial.com, Yahoo Video and YouTube, among others.

TABLE OF CONTENTS:

EXECUTIVE SUMMARY    1

UGV Metadata Averages by Brand: 2007    1

UGV Comments Ranking: 2007 Average Comments per Video    2

Views per Comment Summary Analysis: by Site    2

Views per Comment Analysis: UGV Site Summary 2007    3

UGV Metadata Summary: Average Views per Comment and Average Comments per Video Comparison 2007    3
Introduction and Summary Analysis    4


Viral CPM Value: Video Consumption Goes a Step Further In UGV    4


Incorporating Video Metadata In CPM Valuation Models    4


UGV Building Blocks: Incorporating User Comments and Other Metadata into the CPM Value Chain    5


UGV Metadata Averages by Brand: 2007    5


UGV Comments Ranking: 2007 Average Comments per Video    6


Views per Comment Summary Analysis: by Site    6


Views per Comment Analysis: UGV Site Summary 2007    7


UGV Metadata Summary: Average Views per Comment and Average Comments per Video Comparison 2007    7


Videos and Comments Published Comparison: 2007    8


UGV Publishing Velocity: 2007    8


Videos and Comments Published Share Analysis: 2007    9


UGV Site Summary Analytics    9


AOLUncut Comments Made per Video: 2005 - 2007    9


AOLUncut Views per Comment Analysis    10


AOLUncut Category Analysis: Average Views per Comment by Category 2006 - 2007    10


Broadcaster.com Category Analysis: Comments, Videos and Views 2006 - 2007    11


Broadcaster.com Views per Comment Analysis: 2007    12


Broadcaster.com Category Analysis: Comments, Videos and Views 2006 - 2007    12


Crackle.com Total Views, Videos, Comments Category Comparison: 2005 - 2007    13


Crackle.com Views per Comment Analysis: 2007    14


Crackle.com Total Views per Comment Analysis: 2005 - 2007    15


Ebaumsworld Views per Comment Analysis: 2007    16


Ebaumsworld Comments per Video Growth: 2007    16


Ebaumsworld Views per Comment: 2007    17


LiveDigital Views and Comments Analysis    18


Metacafe Comments per Video Comparison    18


Metacafe Views per Comment Analysis: 2007 Library Comparison    19


Metacafe Views per Comment Analysis: 2003 - 2007    19


MySpace TV Views, Videos and Comments: 2005 - 2007    20


MySpace TV Views, Videos and Comments Analysis: 2005 - 2007    21


MySpace TV Average Views per Video and Total Comments per Video by Category 2007    22


MySpace TV Views per Comment Analysis: 2005 - 2007    22


Veoh.com Views per Comment Analysis: 2007    23


Veoh.com Videos and Comments Analysis: 2006 - 2007    23


Veoh.com Average Views per Video, Views per Comment Analysis: 2006 - 2007    24


Veoh.com Views, Videos and Comments Share Analysis: 2006 - 2007    25


Veoh.com Views, Videos and Comments Share Analysis    28


Veoh.com Views, Videos and Comments Share Analysis: 2006 - 2007    28


Yahoo Video Comments per Video Analysis: 2007    29


YouTube Comments per Video Analysis: 2007    30


YouTube Views per Comment Analysis: 2007 by Category    30


YouTube Views and Comments Analysis 2005 - 2007    31


YouTube Average Views and Comments Comparison: December 2007 Library Analysis    31


YouTube Average Views and Comments Analysis 2005 - 2007    32


A Pro Formal CPM and Hybrid Comment Interaction Model    32


MySpace TV Advertising Pro Forma Analysis    33
SECTION ONE: AOL Uncut    34


AOLUncut Aggregate and Average Video Views    34


AOLUncut Total Comments Growth: 2005 - 2007    34


AOLUncut Comments per Video Analysis: 2005 - 2007    35


AOLUncut Comments per Video Trend Lines: 2005 - 2007    36


AOLUncut Comments Comparison by Category    36


AOLUncut Comments Trend Lines by Category    37


AOLUncut Comments Comparison: Total Category Comments 2005- 2007    37


AOLUncut Category Analysis: Average Views and Comments per Category 2006 - 2007    38


AOLUncut Category and Comment Share Analysis    41


AOLUncut Category and Comment Share Analysis Cumulative Share through October 2007    42
SECTION TWO: Broadcaster.com    43


Broadcaster.com Aggregate and Average Video Views    43


Broadcaster.com Category Analysis: Comments, Videos and Views 2006 - 2007    44


Broadcaster.com Categories and Comments    45


Broadcaster.com Average Comments per Video: by Category 2006 and 2007    46


Broadcaster.com Percent Category Comments    46


Broadcaster.com Category and Comment Share Comparison: 2006 - 2007    47


Broadcaster.com Comment and Category Share Analysis: 2006 - 2007    48
SECTION THREE: Crackle.com    49


Crackle.com Total Views: 2005 - 2007    49


Crackle.com Cumulative Views: 2005 - 2007    50


Crackle.com Views and Comments Growth Comparison    50


Crackle.com Comments per Video: Ranked by Content Category    51


Crackle.com Total Views, Videos, Comments Category Comparison: 2005 - 2007    52


Crackle.com Comments per Video: Content Category Ranking    54


Crackle.com Total Views, Videos, Comments Category Comparison: 2005 - 2007    55


Crackle.com Comment and View Share Comparison    57


Crackle.com View and Comment Share    58


Crackle.com View and Comment Share Comparison    59


Crackle.com View and Comment Share Comparison    59
SECTION FOUR: Ebaumsworld.com    60


Ebaumsworld Aggregate and Average Video Views    60


Ebaumsworld Cumulative Views Growth: 2007    60


Ebaumsworld Total Comments: 2007    61


Ebaumsworld Comments Growth: 2007    61


Ebaumsworld Comments Growth Analysis: 2007 Total Number of Comments by Category    62


Ebaumsworld Comments per Video Growth: 2007    63


Ebaumsworld Comments Trends Analysis: Comments per Category Video 2007    63


Ebaumsworld Videos, Views and Comments: 2007    64


Ebaumsworld Comments per Video: November Ranking 2007    67


Ebaumsworld Comments per Video Category Ranking: November 2007    67


Ebaumsworld Views and Comments Share: 2007    68


Ebaumsworld Views and Comments Share Comparison: 2007    68
SECTION FIVE: LiveDigital.com    69


LiveDigital.com Cumulative Library Views: 2005 -2007    69


LiveDigital.com Cumulative Views: 2005 - 2007    70


LiveDigital Views and Comments Analysis    71


LiveDigital Comments Growth: Through November 2007    71


LiveDigital Comments Growth Analysis    72


LiveDigital.com Categories and Comments: Cumulative Views: 2005 - 2007    72


LiveDigital.com Categories and Comments Share: 2005 - 2007    75
SECTION SIX: Metacafe    78


Metacafe View Generation Profile: 2007    78


Metacafe Library Utilization Analysis: 2003 - 2007    78


Metacafe Cumulative Comments: 2003 - 2007    79


Metacafe Cumulative Comments Analysis: 2003 - 2007 Videos    80


Metacafe Views, Videos and Comments Analysis: 2003 - 2007    81


Metacafe Average Comments per Video: by Category    82


Metacafe Comments per Video Analysis    82


Metacafe Comments per Video Comparative Analysis    83


Metacafe Comments per Video Comparison    83


Metacafe Views and Comments Share: by Category    84


Metacafe Views and Comments Share Analysis: 2003 - 2007    84


Metacafe Views and Comments Share: November 2007 by Category    85


Metacafe Views and Comments Share Analysis: 2003 - 2007    86
SECTION SEVEN: MySpace TV    87


MySpace TV Average Views: Analysis Periods April - December 2007    87


MySpace TV Library Utilization Analysis: 2005 - 2007    88


MySpace TV Library Utilization Analysis: 2005 - 2007    89


MySpace TV Comments Growth: 2007    90


MySpace TV Comments Comparison: Average Comments per Video by Category    90


Comparative Analysis: Views and Comments: 2006    91


MySpace TV Views, Videos and Comments Share: 2005 - 2007    92


MySpace TV Views, Videos and Comments: 2005 - 2007    93


MySpace TV Views, Videos and Comments Share Analysis: 2005 - 2007    95


MySpace TV Views, Videos and Comments Analysis: 2005 - 2007    96


MySpace TV Views, Videos and Comments Share Analysis: 2005 - 2007    97


MySpace TV Comments per Video Category Analysis: 2005 - 2007    98


MySpace TV Comments per Video Ranking: by Category 2005 - 2007    99
SECTION EIGHT: Veoh.com    100


Veoh.com Library Growth 2007    100


Veoh.com Cumulative Library Views: 2007    100


Veoh.com Library Utilization Analysis: 2006 and 2007    101


Veoh.com Views and Comments Analysis: 2006 - 2007    102


Veoh.com Average Comments per Video: 2006 - 2007    103


Veoh.com Comments per Video Trends and Growth by Category: 2006 - 2007    103


Veoh.com Videos and Comments Analysis: 2006 - 2007    104


Veoh.com Views, Videos and Comments Analysis: 2006 - 2007    105


Veoh.com Views, Videos and Comments Share Analysis    107


Veoh.com Views, Videos and Comments Share Analysis: 2006 - 2007    107


Veoh.com Views, Videos and Comments Share Analysis: 2006 - 2007    108
SECTION NINE: Yahoo Video    111


Yahoo Video Annual View Trends Analysis: 2006 - 2007    111


Yahoo Video Cumulative Views: 2007    112


Yahoo Video Comments Growth: 2007    112


Yahoo Video Views, Videos and Comments Share and Trends Analysis: 2007    113


Yahoo Video Comments Growth: 2007    114


Yahoo Video Comments per Video Analysis: 2007    114


Yahoo Video Comments per Video Analysis: 2007    115


Yahoo Video Views, Videos and Comments Analysis: 2007    116


Yahoo Video Comment Share by Category: 2007    117


Yahoo Video Views, Videos and Comments Share Analysis: 2007    118


Yahoo Video Library Share: Views, Videos and Comments by Category 2007    120


Yahoo Video Views, Videos and Comments Share Analysis: 2007    120
SECTION TEN: YouTube    121


YouTube Video Views Growth Analysis: Cumulative Views 2005 - 2007    121


YouTube Library Growth: 2005 - 2007    122


YouTube Library Utilization Analysis: 2005 - 2007    123


YouTube Comments per Video Analysis: by Category 2007    124


YouTube Comments per Video Analysis: 2007    125


YouTube Views, Videos and Comments Analysis 2005 - 2007    126


YouTube Views, Videos and Comments Share Analysis: April 2007 Library Analysis    129


YouTube Views, Videos and Comments Analysis 2005 - 2007    130


YouTube Views, Videos and Comments Share Analysis: by Category July 2007    131


YouTube Views, Videos and Comments Share Analysis 2005 - 2007    132


YouTube Views, Videos and Comments Share Analysis: by Category December 2007    133


YouTube Views, Videos and Comments Share Analysis 2005 - 2007    134

 

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