Adding Value Through Packaging: Pet Care

Summary
The pet care segment is in constant evolution due to several drivers such as the humanization trend or the high importance of health. These have also influenced pet care packaging formats to the point that packaging has become the main element that can help a pet product succeed on the market. This report was compiled using Canadean's Pack-Track packaging innovation tool to identify new packaging developments within the category. It discusses special features and benefits of examples we like, and how they fit in with current consumer trends within Canadean's TrendSights framework.

Key Findings
- The pet food market is getting highly competitive, with many players fighting to make their products stand out on the shelf. This requires packaging formats with a strong visual impact through the use of stylish packaging or unusual product shapes, sometimes inspired by human food, that can catch consumers' attention.

- Due to consumers' lack of time, these products need to also be convenient for pet owners. Here packaging plays an important role in providing pre-measured and easy dosage portions.

Synopsis
Adding Value Through Packaging: Pet Care explores new packaging formats and value-added features in the pet care category, using examples from Canadean's Pack-Track innovation tool. Your key questions answered: What drives packaging innovations in pet care? What notable new formats and value-added features have been introduced in the pet care category in recent years? Which consumer trends have these packaging innovations capitalized on? How can pet care manufacturers use packaging to stay ahead of the game in a crowded marketplace?

Reasons To Buy
- Use Canadean's Added Value Through Packaging reports to inspire innovation.

- Understand the relevant consumer trends that drive and support innovation so you can tap into what is really impacting the industry.

- Appreciate the importance of the sensory element of packaging in the overall consumer experience of a product and how this can help to drive brand loyalty.