Air freshener is designed to eliminate unpleasant odor as it emits fragrance. Air fresheners contain different ingredients such as aerosol propellants, fragrances and solvents such as 2-butoxyethanol, mineral oil and glycol ethers, which neutralize unpleasant odor. Growing importance of air care and increasing concerns over indoor air quality have generated a high demand for air fresheners worldwide. The demand is further fuelled by the rapidly increasing car sales and rise in pet ownership, worldwide. Consumers� willingness to use premium air fresheners is also boosting the growth of the market. All these factors coupled with increasing disposable income and improving life style of consumers are driving the market growth. Research Beam Model: Research Beam Product ID: 383430 5370 USD New
Air Freshener Market by Product (Sprays/Aerosols, Electric Air Fresheners (Plug-in), Gels, Candles, and Others), Application (Residential, Corporate, Cars, and Others), and Type of Customer (Individual and Enterprise Customers) - Global Opportunity Analysis and Industry Forecast, 2017-2023

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Air Freshener Market by Product (Sprays/Aerosols, Electric Air Fresheners (Plug-in), Gels, Candles, and Others), Application (Residential, Corporate, Cars, and Others), and Type of Customer (Individual and Enterprise Customers) - Global Opportunity Analysis and Industry Forecast, 2017-2023

 
  • Category : Consumer Goods
  • Published On : September  2017
  • Pages : 160
 
 

An air freshener is designed to eliminate unpleasant odor with the emission of fragrance. Air fresheners contain different ingredients, such as aerosol propellants; fragrances; and solvents, such as 2-butoxyethanol, mineral oil and glycol ethers, that neutralize the unpleasant odor. Growth in importance of air care and increase in concerns over indoor air quality have led to high demand for air fresheners worldwide. The global air freshener market was valued at $10 billion in 2016, and is expected to reach $12 billion in 2023, growing at a CAGR of 3.2% from 2017 to 2023.

The consumers’ willingness to use premium air freshener, increase in need for aromatherapy, high focus on healthcare improvement, rise in ownership of cars and pets, and improvement in life style of consumers drive the market growth. However, high operating cost of different types of products in the market impedes this growth. Increase in preference for natural fragrance and definitive luxury commodity offer several opportunities to the players operating in the market.

The global air freshener market is segmented on the basis of product, application, type of customer, and geography. The product segment covers sprays/aerosols, electric air fresheners, gels, candles, and others. Based on application, the market is divided into residential, corporate offices, cars, and others. On the basis of type of customer, it is bifurcated into individual and enterprise customers. Geographically, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key players operating in the market include Procter & Gamble Co., Reckitt Benckiser Inc., Henkel KGaA, Church & Dwight Co. Inc., Car-Freshener Corporation, SC Johnson & Son Inc., Kobayashi Pharmaceutical Co. Ltd., Godrej Household Products Ltd., Farcent Enterprise Co. Ltd., and Jarden Corporation.

KEY BENEFITS FOR STAKEHOLDERS

  • The study provides an in-depth analysis of the global air freshener market to elucidate the imminent investment pockets.
  • Current and future trends are outlined to determine the overall attractiveness and to single out profitable trends to gain a stronger foothold in the market.
  • The report provides information related to key drivers, restraints, and opportunities with a detailed impact analysis.
  • Quantitative analysis of the market from 2016 to 2023 is provided to highlight the financial competency of the market.
  • Porter’s five forces model analysis of the industry illustrates the potency of the buyers and suppliers participating in the market.
  • Value chain analysis provides a clear understanding on the roles of stakeholders involved.

MARKET SEGMENTATION

By Product

  • Sprays/Aerosols
  • Electric Air Fresheners (Plug-in)
  • Gels
  • Candles
  • Others (Liquid, Solid, Pot Pourri, Papers, Vents, Clips, and Crystal Beads)

By Application

  • Residential
  • Corporate Offices
  • Cars
  • Others (Hotels, Malls, Hospitals, Railways, Public Bathrooms, Theaters, and Government Buildings & Institutions)

By Type of Customer

  • Individual
  • Enterprise

By Geography

  • North America
    • Europe
    • Asia-Pacific
    • LAMEA

Key Companies

  • Procter & Gamble Co.
  • Reckitt Benckiser Inc.
  • Henkel KGaA
  • Church & Dwight Co. Inc.
  • Car-Freshener Corporation
  • SC Johnson & Son Inc.
  • Kobayashi Pharmaceutical Co. Ltd.
  • Godrej Household Products Ltd.
  • Farcent Enterprise Co. Ltd.
  • Jarden Corporation

Table of Contents

CHAPTER 1 INTRODUCTION

1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology

1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models


CHAPTER 2 EXECUTIVE SUMMARY

2.1 CXO perspective

CHAPTER 3 MARKET OVERVIEW

3.1 Market definition and scope
3.2 Key Findings

3.2.1 Top impacting factors
3.2.2 Top winning strategies
3.2.3 Top investment pockets

3.3 Porters five force analysis

3.3.1 Low product differentiation lowers the bargaining of suppliers
3.3.2 Low switching cost and undifferentiated products lead to higher bargaining power of buyers
3.3.3 Slow industry growth leads to high industrial rivalry
3.3.4 Lack of feasible substitutes result into low threat of substitutes
3.3.5 Low threats of new entrants due to the presence of strong brands

3.4 Value chain analysis
3.5 Market share analysis, 2014
3.6 Market dynamics

3.6.1 Drivers
3.6.2 Restraints
3.6.3 Opportunities

CHAPTER 4 WORLD AIR FRESHENER MARKET, BY PRODUCT TYPE

4.1 Sprays/Aerosols

4.1.1 Key market trends
4.1.2 Key drivers and opportunities
4.1.3 Competitive scenario
4.1.4 Market size and forecast

4.2 Electric air fresheners (Plug in)

4.2.1 Key market trends
4.2.2 Key drivers and opportunities
4.2.3 Competitive scenario
4.2.4 Market size and forecast

4.3 Gels air freshener

4.3.1 Key market trends
4.3.2 Key drivers and opportunities
4.3.3 Competitive scenario
4.3.4 Market size and forecast

4.4 Candles air fresheners

4.4.1 Key market trends
4.4.2 Key drivers and opportunities
4.4.3 Competitive scenario
4.4.4 Market size and forecast

4.5 Other fresheners

4.5.1 Key market trends
4.5.2 Key drivers and opportunities
4.5.3 Competitive scenario
4.5.4 Market size and forecast

CHAPTER 5 WORLD AIR FRESHENER MARKET, BY APPLICATION

5.1 Residential

5.1.1 Key market trends
5.1.2 Key drivers and opportunities
5.1.3 Competitive scenario
5.1.4 Market size and forecast

5.2 Corporate offices

5.2.1 Key market trends
5.2.2 Key drivers and opportunities
5.2.3 Competitive scenario
5.2.4 Market size and forecast

5.3 Cars

5.3.1 Key market trends
5.3.2 Key drivers and opportunities
5.3.3 Competitive scenario
5.3.4 Market size and forecast

5.4 Others

5.4.1 Key market trends
5.4.2 Key drivers and opportunities
5.4.3 Competitive scenario
5.4.4 Market size and forecast

CHAPTER 6 WORLD AIR FRESHENER MARKET, BY SALES CHANNEL

6.1 Retail

6.1.1 Key market trends
6.1.2 Key drivers and opportunities
6.1.3 Competitive scenario
6.1.4 Market size and forecast

6.2 Business to business

6.2.1 Key market trends
6.2.2 Key drivers and opportunities
6.2.3 Competitive scenario
6.2.4 Market size and forecast

CHAPTER 7 WORLD AIR FRESHENER MARKET, BY REGION

7.1 North America

7.1.1 Key market trends
7.1.2 Key drivers and opportunities
7.1.3 Competitive scenario
7.1.4 Market size and forecast

7.2 Europe

7.2.1 Key market trends
7.2.2 Key drivers and opportunities
7.2.3 Competitive scenario
7.2.4 Market size and forecast

7.3 Asia-Pacific

7.3.1 Key market trends
7.3.2 Key drivers and opportunities
7.3.3 Competitive scenario
7.3.4 Market size and forecast

7.4 LAMEA

7.4.1 Key market trends
7.4.2 Key drivers and opportunities
7.4.3 Competitive scenario
7.4.4 Market size and forecast

CHAPTER 8 COMPANY PROFILE

8.1 The Procter & Gamble Company

8.1.1 Company overview
8.1.2 Business performance
8.1.3 Strategy move and development
8.1.4 SWOT Analysis of The Procter & Gamble Company

8.2 Reckitt Benckiser Group plc

8.2.1 Company overview
8.2.2 Business performance
8.2.3 Strategy move and development
8.2.4 SWOT Analysis of Reckitt Benckiser Group Plc

8.3 Henkel AG & Co. KGaA

8.3.1 Company overview
8.3.2 Business performance
8.3.3 Strategy move and development
8.3.4 SWOT Analysis of Henkel AG & Co. KGaA

8.4 Church & Dwight Co. Inc.

8.4.1 Company overview
8.4.2 Business performance
8.4.3 Strategy move and development
8.4.4 SWOT Analysis of Church & Dwight Co. Inc.

8.5 Car-Freshener Corporation

8.5.1 Company overview
8.5.2 Strategy move and development
8.5.3 SWOT Analysis of Car-Freshener Corporation

8.6 SC Johnson & Son Inc.

8.6.1 Company overview
8.6.2 Strategy move and development
8.6.3 SWOT Analysis of SC Johnson & Son Inc.

8.7 Kobayashi Pharmaceutical Co. Ltd.

8.7.1 Company overview
8.7.2 Business performance
8.7.3 Strategy move and development
8.7.4 SWOT Analysis of Kobayashi Pharmaceutical Co. Ltd

8.8 Godrej Consumer Products Ltd.

8.8.1 Company overview
8.8.2 Business performance
8.8.3 Strategy move and development
8.8.4 SWOT Analysis of Godrej Consumer Products Limited

8.9 Farcent Enterprise Co. Ltd

8.9.1 Company overview
8.9.2 Strategy move and development
8.9.3 SWOT Analysis of Farcent Enterprise Co. Ltd

8.10 Jarden Corporation

8.10.1 Company overview
8.10.2 Business performance
8.10.3 Strategy move and development
8.10.4 SWOT Analysis of Jarden Corporation

List of Tables

TABLE 1 WORLD AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 2 WORLD AIR FRESHENERS MARKET REVENUE BY PRODUCT TYPE, 2014- 2020 ($MILLION)
TABLE 3 WORLD SPRAYS/AEROSOLS AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 4 WORLD ELECTRIC AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 5 WORLD GELS AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 6 WORLD CANDLES AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 7 WORLD OTHERS AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 8 WORLD AIR FRESHENERS MARKET REVENUE BY APPLICATION, 2014- 2020 ($MILLION)
TABLE 9 WORLD RESIDENTIAL AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 10 WORLD CORPORATE OFFICES AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 11 WORLD CAR AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014- 2020 ($MILLION)
TABLE 12 WORLD OTHERS AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 13 WORLD AIR FRESHENERS MARKET REVENUE BY SALES CHANNEL, 2014-2020 ($MILLION)
TABLE 14 WORLD RETAIL AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 15 WORLD BUSINESS TO BUSINESS AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 16 NORTH AMERICA AIR FRESHENERS MARKET REVENUE BY PRODUCT TYPES, 2014-2020 ($MILLION)
TABLE 17 EUROPE AIR FRESHENERS MARKET REVENUE BY PRODUCT TYPES, 2014- 2020 ($MILLION)
TABLE 18 ASIA-PACIFIC AIR FRESHENERS MARKET REVENUE BY PRODUCT TYPES, 2014-2020 ($MILLION)
TABLE 19 LAMEA AIR FRESHENERS MARKET REVENUE BY PRODUCT TYPES, 2014- 2020 ($MILLION)
TABLE 20 SNAPSHOT OF THE PROCTER & GAMBLE COMPANY
TABLE 21 SNAPSHOT OF RECKITT BENCKISER GROUP PLC
TABLE 22 SNAPSHOT OF GODREJ CONSUMER PRODUCTS LTD
TABLE 23 SNAPSHOT OF FARCENT ENTERPRISE CO. LTD

List of Figures

FIG. 1. TOP IMPACTING FACTORS
FIG. 2. TOP WINNING STRATEGIES
FIG. 3. TOP INVESTMENT POCKETS
FIG. 4. PORTERS FIVE FORCES ANALYSIS
FIG. 5. MARKET SHARE ANALYSIS, 2014 (%)
FIG. 6. URBAN MSW GENERATION BY REGION 2014-2025 (TONNES PER DAY)
FIG. 7. AEROSOL AIR FRESHENER PRODUCTION IN SELECTED EUROPEAN COUNTRIES 2014, IN '000 OF UNITS
FIG. 8. GLOBAL FIRST 2000 COMPANIES, 2014
FIG. 9. CAR SALES IN SELECTED COUNTRIES, (2014-2015)
FIG. 10. GLOBAL NUMBER OF HOSPITALS BY REGION WISE, 2015
FIG. 11. GENERATION OF WASTE IN THE U.S., 2010-2012 (IN MILLIONS OF TONS)
FIG. 12. GROSS NATIONAL DISPOSABLE INCOME PER CAPITA IN SELECTED EUROPEAN COUNTRIES, IN US$ (2008-2013)
FIG. 13. HOUSEHOLDS OWNING ONE OR MORE CATS AND DOGS IN SELECTED EUROPEAN COUNTRIES, 2014 (%)
FIG. 14. CAR SALES BY SELECTED EUROPEAN COUNTRY, 2014
FIG. 15. URBAN POPULATION IN SELECTED ASIAN COUNTRIES, IN PERCENTAGE, 2011-2014 (%)
FIG. 16. CAR SALES IN INDIA, 2005-2013
FIG. 17. MUNICIPAL SOLID WASTE GENERATION IN METRO CITIES / STATE CAPITALS IN INDIA, 1999-2011 (IN TONNES)
FIG. 18. REVENUE GENERATED BY THE PROCTER & GAMBLE COMPANY, 2012-2014($MILLION)
FIG. 19. REVENUE GENERATED BY THE PROCTER & GAMBLE COMPANY BY BUSINESS SEGMENT (%), 2014
FIG. 20. REVENUE GENERATED BY THE PROCTER & GAMBLE COMPANY BY GEOGRAPHY (%), 2014
FIG. 21. REVENUE GENERATED BY THE PROCTER & GAMBLE COMPANY BY MARKET MATURITY (%), 2014
FIG. 22. SWOT ANALYSIS OF THE PROCTER & GAMBLE COMPANY
FIG. 23. REVENUE GENERATED BY RECKITT BENCKISER GROUP PLC, 2012-2014($MILLION)
FIG. 24. REVENUE GENERATED BY RECKITT BENCKISER GROUP PLC BY BUSINESS SEGMENT (%), 2014
FIG. 25. REVENUE GENERATED BY RECKITT BENCKISER GROUP PLC BY GEOGRAPHY (%), 2014
FIG. 26. SWOT ANALYSIS OF RECKITT BENCKISER GROUP PLC
FIG. 27. REVENUE GENERATED BY THE HENKEL AG & CO. KGAA, 2012-2014 ($MILLION)
FIG. 28. REVENUE GENERATED BY HENKEL AG & CO. KGAA., BY BUSINESS SEGMENT (%), 2014
FIG. 29. REVENUE GENERATED BY HENKEL AG & CO. KGAA., BY REGION (%), 2014
FIG. 30. SWOT ANALYSIS OF HENKEL AG & CO. KGAA
FIG. 31. REVENUE GENERATED BY THE CHURCH & DWIGHT CO. INC., 2012-2014 ($MILLION)
FIG. 32. REVENUE GENERATED BY CHURCH & DWIGHT CO. INC., BY BUSINESS 33. SEGMENT (%), 2014
FIG. 33. REVENUE GENERATED BY CHURCH & DWIGHT CO. INC., BY REGION (%), 2014
FIG. 34. SWOT ANALYSIS OF CHURCH & DWIGHT CO. INC.
FIG. 35. SWOT ANALYSIS OF SC JOHNSON & SON INC.
FIG. 36. SNAPSHOT OF SC JOHNSON & SON INC.
FIG. 37. SWOT ANALYSIS OF SC JOHNSON & SON INC.
FIG. 38. SNAPSHOT OF KOBAYASHI PHARMACEUTICAL CO. LTD
FIG. 39. REVENUE GENERATED BY KOBAYASHI PHARMACEUTICAL CO. LTD, 2013-2015 ($MILLION)
FIG. 40. REVENUE GENERATED BY KOBAYASHI PHARMACEUTICAL CO. LTD., BY BUSINESS SEGMENT (%), 2015
FIG. 41. REVENUE GENERATED BY KOBAYASHI PHARMACEUTICAL CO. LTD., BY REGION (%), 2015
FIG. 42. SWOT ANALYSIS OF KOBAYASHI PHARMACEUTICAL CO. LTD
FIG. 43. REVENUE GENERATED BY GODREJ CONSUMER PRODUCTS LTD. LTD, 2014-2015 ($MILLION)
FIG. 44. SWOT ANALYSIS OF GODREJ CONSUMER PRODUCTS LIMITED
FIG. 45. SWOT ANALYSIS OF FARCENT ENTERPRISE CO. LTD
FIG. 46. SNAPSHOT OF JARDEN CORPORATION
FIG. 47. REVENUE GENERATED BY JARDEN CORPORATION. LTD, 2012-2014 , ($MILLION)
FIG. 48. SWOT ANALYSIS OF JARDEN CORPORATION