About alkaline batteries
Electronic devices such as digital cameras, flashlight, and toys extensively use alkaline batteries. However, with advances in technologies and popularity of smartphones and video/online games, the use of alkaline batteries are limited to flashlights, smoke alarms, and a few other low-tech applications. There are two types of alkaline batteries: primary and secondary. Primary batteries are non-rechargeable batteries and are also known as single-use or throwaway batteries. Secondary batteries are rechargeable batteries with a long shelf life and are used for moderate-power applications.
Technavio's analysts forecast the global alkaline battery market to decline at a CAGR of (0.16%) over the period 2014-2019.
The report covers the current scenario and the future prospects of the global alkaline battery market for 2015-2019. To calculate the market size, the report considers alkaline battery demand from various end-user applications.
Technavio's report, Global Alkaline Battery Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers battery type and geographical segmentation; it also covers the landscape of the global alkaline battery market and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Key regions
• Americas
• APAC
• EMEA
Key vendors
• Duracell
• Energizer
• Hitachi Maxell
• Sony
• Toshiba
Key market driver
• Favorable characteristics of alkaline batteries
• For a full, detailed list, view our report
Key market challenge
• Increased raw material costs
• For a full, detailed list, view our report
Key market trend
• Local production of alkaline batteries
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Major markets
Five forces analysis
PART 06: Geographical segmentation
Geographical segmentation of global alkaline battery market 2014-2019
Alkaline battery market in Americas
Alkaline battery market in EMEA
Alkaline battery market in APAC
PART 07: Market segmentation by technology
Global alkaline battery market by battery technology 2014-2019
PART 08: Market drivers
Favorable characteristics of alkaline batteries
Government directives on recycling batteries
Strategic distribution mix and long-term contracts with distributors
Growth opportunities in developing regions
PART 09: Impact of drivers
PART 10: Market challenges
Increased cost of raw materials
Presence of counterfeit batteries
Competition from alternative chemistries
Hazardous nature of mercury-based alkaline batteries
PART 11: Impact of drivers and challenges
PART 12: Market trends
Local production of alkaline batteries
Replacement of carbon-zinc batteries with alkaline batteries
Legislation supports for battery recycling
PART 13: Vendor landscape
Competitive scenario
PART 14: Key vendor analysis
Energizer
Hitachi Maxell
Sony
Toshiba
PART 15: Appendix
List of abbreviations
PART 16: Explore Technavio
List of Exhibits
Exhibit 01: Global alkaline battery market
Exhibit 02: Specification of different alkaline batteries
Exhibit 03: Global alkaline battery market 2014-2019 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Geographical segmentation of global alkaline battery market 2014
Exhibit 06: Geographical segmentation of global alkaline battery market 2019
Exhibit 07: Geographical segmentation of global alkaline battery market 2014-2019
Exhibit 08: Alkaline battery market in Americas 2014-2019 ($ billions)
Exhibit 09: Alkaline battery market in EMEA ($ billions)
Exhibit 10: Alkaline battery market in APAC ($ billions)
Exhibit 11: Alkaline battery market in Japan ($ millions)
Exhibit 12: Global alkaline battery market by battery technology 2014
Exhibit 13: Global alkaline battery market by battery technology 2019
Exhibit 14: Global alkaline battery market 2014-2019
Exhibit 15: Impact of drivers
Exhibit 16: Average selling price of zinc and manganese dioxide
Exhibit 17: Impact of drivers and challenges
Exhibit 18: The CBR battery legislation
Exhibit 19: Duracell: Product segmentation
Exhibit 20: Energizer: Business segmentation by revenue 2014
Exhibit 21: Energizer: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 22: Energizer: Geographical segmentation by revenue 2014
Exhibit 23: Hitachi Maxell: Business segmentation by revenue 2015
Exhibit 24: Hitachi Maxell: Business segmentation by revenue 2014 and 2015 ($ millions)
Exhibit 25: Hitachi Maxell: Geographical segmentation by revenue 2015
Exhibit 26: Sony: Business segmentation
Exhibit 27: Sony: Business segmentation by revenue 2015
Exhibit 28: Sony: Business segmentation by revenue 2014 and 2015 ($ billions)
Exhibit 29: Sony: Geographical segmentation by revenue 2015
Exhibit 30: Toshiba: Business segmentation by revenue 2014
Exhibit 31: Toshiba: Business segmentation by revenue 2014
Exhibit 32: Toshiba: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 33: Toshiba: Geographical segmentation by revenue 2014
