About HUDs
An HUD is a display indicator that displays information onto a transparent screen, a combiner, or windshield. The major application sectors for HUDs are automotive and aviation. HUDs help to increase the situational awareness and enhance safety margins in these sectors. The primary components of HUDs include the following: combiner, projector unit, display panel, and video generator.
Technavio's analysts forecast the automotive heads-up display market in China to grow at a CAGR of 59.42 percent in terms of unit shipment over the period 2014-2019.
Covered in this report
The report includes the market size based on end-users including:
• Premium cars
• Mid-size cars
The report also include the market segmentation by product types including:
• Windshield projected HUDs
• Combiner projected HUDs
TechNavio's report, Automotive Heads-up Display Market in China 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Bosch
• Continental
• Delphi Automotive
• Denso
• Nippon Seiki
• Panasonic
• Visteon
• Yazaki
Key Market Driver
• Localizing production
• For a full, detailed list, view our report
Key Market Challenge
• Size of HUDs
• For a full, detailed list, view our report
Key market trend
• Strategic collaboration among automotive OEMs
• For a full, detailed list, view our report
Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
1 Abbreviations
2 Executive Summary
3 Scope
3.1 Market size calculation
Key takeaways from primary and secondary research 16
3.2 Assumptions and definitions
4 Introduction
HMD versus HUD 19
5 Evolution of HUDs
6 Market Landscape
Market overview 22
7 HUD Components
8 Technology Landscape
9 Market Landscape
9.1 Market size and forecast
9.1.1 By unit shipment
9.2 Market size and forecast
9.2.1 By revenue
10 Market Segmentation by End-user
10.1 End-user
10.2 Premium cars HUD market in China
10.2.1 Market size and forecast by unit shipment
10.2.2 Market size and forecast by revenue
10.3 Mid-size cars HUD market in China
10.3.1 Market size and forecast by unit shipment
10.3.2 Market size and forecast by revenue
11 Market Segmentation by Product
11.1 Automotive HUD market by product
12 Market Segmentation by Display Technologies
13 Five Forces Analysis
14 Drivers
14.1 Increasing awareness of potential benefits of HUDs
14.2 Localization of production
14.3 Strong rise in car production
14.4 UR:BAN research initiative
14.5 Combiner HUD development
14.6 Increasing provision for product differentiation features
15 Challenges
15.1 High cost of HUDs
15.2 Size of HUDs
15.3 Cyclical nature of automotive sales and production
15.4 Time-to-market pressure
15.5 Driver distractions
16 Self-driving Concept Car: A Big Challenge or an Opportunity ahead for HUDs?
17 Trends
17.1 Strategic collaboration among automotive OEMs
17.2 FDI in vehicle manufacturing
17.3 eclining ASPs of HUDs
17.4 Paradigm shift in automotive industry
17.5 AR HUDs
17.6 Increased focus on improving safety and convenience
18 Vendor Landscape
Competitive scenario 71
19 Key Vendor Analysis
19.1 Continental
19.1.1 Key Facts
19.1.2 Business Overview
19.1.3 Business Segmentation by Revenue 2013
19.1.4 Business Segmentation by Revenue 2012 and 2013
19.1.5 Geographical Segmentation by Revenue 2013
19.1.6 Business Strategy
19.1.7 Recent Developments
19.1.8 SWOT Analysis
19.2 Delphi Automotive
19.2.1 Key Facts
19.2.2 Business Overview
19.2.3 Business Segmentation by Revenue 2014
19.2.4 Business Segmentation by Revenue 2013 and 2014
19.2.5 Geographical Segmentation 2014
19.2.6 Business Strategy
19.2.7 Recent Developments
19.2.8 SWOT Analysis
19.3 DENSO
19.3.1 Key Facts
19.3.2 Business Overview
19.3.3 Business Groups by Revenue 2014
19.3.4 Business Groups by Revenue 2013 and 2014
19.3.5 Geographical Segmentation by Revenue 2014
19.3.6 Business Strategy
19.3.7 Recent Developments
19.3.8 SWOT Analysis
19.4 Nippon Seiki
19.4.1 Key Facts
19.4.2 Business Overview
19.4.3 Business Segmentation by Revenue 2014
19.4.4 Business Segmentation by Revenue 2013 and 2014
19.4.5 Geographical Segmentation by Revenue 2014
19.4.6 Business Strategy
19.4.7 SWOT Analysis
19.5 Panasonic
19.5.1 Key Facts
19.5.2 Business Overview
19.5.3 Business Segmentation by Revenue 2014
19.5.4 Business Segmentation by Revenue 2013 and 2014
19.5.5 Geographical Segmentation by Revenue 2014
19.5.6 Business Strategy
19.5.7 Recent Developments
19.5.8 SWOT Analysis
19.6 Robert Bosch
19.6.1 Key Facts
19.6.2 Business Overview
19.6.3 Business Segmentation by Revenue 2013
19.6.4 Business Segmentation by Revenue 2012 and 2013
19.6.5 Geographical Segmentation by Revenue 2013
19.6.6 Business Strategy
19.6.7 Recent Developments
19.6.8 SWOT Analysis
19.7 Visteon
19.7.1 Key facts
19.7.2 Business overview
19.7.3 Business segmentation by revenue 2014
19.7.4 Business segmentation by revenue 2013 and 2014
19.7.5 Geographical segmentation by revenue 2014
19.7.6 Business strategy
19.7.7 Recent developments
19.7.8 SWOT analysis
19.8 Yazaki
19.8.1 Key facts
19.8.2 Business overview
19.8.3 Key offerings
19.8.4 Net sales by 2012 and 2013
19.8.5 Geographical segmentation by revenue 2014
19.8.6 SWOT analysis
20 Other Reports in this Series
List Of Exhibits
Exhibit 1: Working of HUD system
Exhibit 2: Conceptual sketch of HMD
Exhibit 3: Major requisites for HUD systems
Exhibit 4: HUD components
Exhibit 5: Global automotive HUD market value chain
Exhibit 6: Evolution of display technologies embraced by HUDs
Exhibit 7: CRT HUDs
Exhibit 8: LED bulb: components
Exhibit 9: Laser scanning HUDs
Exhibit 10: Automotive HUD market in China 2014-2019 (million units)
Exhibit 11: Automotive HUD market in China 2014-2019 ($ million)
Exhibit 12: Car production in China (million units)
Exhibit 13: Fitment rate of HUDs in cars
Exhibit 14: Automotive HUD market in China by end-user 2014-2019
Exhibit 15: Premium cars HUD market in China (million units)
Exhibit 16: ASP of HUDs used in premium cars 2012-2019 ($)
Exhibit 17: Premium cars HUD market in China ($ million)
Exhibit 18: Mid-size cars HUD market in China (million units)
Exhibit 19: Mid-size cars HUD market in China ($ million)
Exhibit 20: ASP of HUDs in mid-size cars ($)
Exhibit 21: Automotive HUD market in China by product 2014-2019
Exhibit 22: Competitive scenario of automotive HUD market in China
Exhibit 23: Continental: Business Segmentation by Revenue 2013
Exhibit 24: Continental: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 25: Continental: Geographical Segmentation by Revenue 2013
Exhibit 26: Delphi Automotive: Business Segmentation by Revenue 2014
Exhibit 27: Delphi Automotive: Business Segmentation by Revenue 2013 and 2014 (US$ billion)
Exhibit 28: Delphi Automotive: Geographical Segmentation 2014
Exhibit 29: DENSO: Business Groups by Revenue 2014
Exhibit 30: DENSO: Business Groups by Revenue 2013 and 2014 (US$ billion)
Exhibit 31: DENSO: Geographical Segmentation by Revenue 2014
Exhibit 32: Nippon Seiki: Business Segmentation by Revenue 2014
Exhibit 33: Nippon Seiki: Business Segmentation by Revenue 2013 and 2014 (US$ million)
Exhibit 34: Nippon Seiki: Geographical Segmentation by Revenue 2014
Exhibit 35: Panasonic: Business Segmentation by Revenue 2014
Exhibit 36: Panasonic: Business Segmentation by Revenue 2013 and 2014 ($ Billions)
Exhibit 37: Panasonic: Geographical Segmentation by Revenue 2014
Exhibit 38: Robert Bosch: Business Segmentation by Revenue 2013
Exhibit 39: Robert Bosch: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 40: Robert Bosch: Geographical Segmentation by Revenue 2013
Exhibit 41: Visteon: business segmentation by revenue 2014
Exhibit 42: Visteon: business segmentation by revenue 2013 and 2014 ($ billion)
Exhibit 43: Visteon: geographical segmentation by revenue 2014
Exhibit 44: Yazaki: Key offerings
Exhibit 45: Yazaki: Net sales 2012 and 2013 ($ billion)
Exhibit 46: Yazaki: Geographical segmentation by revenue 2014
