Summary
The market for commercially produced baby food in Finland is well established and per capita consumption levels are among the highest in the world. The most important criteria for parents choosing baby food are reliability and safety. Concerns over additives in foods and environmental issues have become increasingly important for Finnish consumers, although this trend and the related interest in organic food have come to Finland more recently than to other north European markets. Historically, baby foods have generally been preservative-free, and based on natural ingredients, and this has reduced the incentive to switch to premium organic lines. Parents buying baby food are increasingly keen to try new flavors, and 56% of their sample said they tried new flavors.
Key Findings
- The number of births in Finland has declined significantly since 2010, causing a negative effect on sales of baby food. As a result, consumption in 2015 is likely to be 9% down on the 2009 level. - Finland has the highest levels of per capita consumption of wet meals in the world, with sales of the meals and others category.
- Although Nestlé and Danone continue to dominate the market, accounting for 76.1% of value sales in 2015, they have lost share in recent years.
- Although the number of births may rise slightly over the period up to 2019 before a gradual reversal of this trend, any increase is likely to be small and will not be sufficient to give much impetus to the market.
Synopsis
Baby Food in Finland is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Finland market.What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Reasons To Buy
- Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation.- Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table Of Contents
1 Executive Summary
1.1. Major Developments
1.2. Market Structure
1.3. Per Capita
1.4. Distribution
1.5. The Suppliers
1.6. The Future
2 Background to the Market
2.1. Births
2.1.1. Live Birth Rates
2.1.2. Live Births by Region
2.1.3. The Baby Population
2.2. The Consumer
2.2.1. Living Standards
2.2.2. Eating Habits
2.3. Socio-Demographic Trends
2.3.1. Family Structure
2.3.2. Births by Age of Mother
2.3.3. Number of Women of Childbearing Age
2.4. Working Women
2.4.1. Female Employment
2.4.2. Maternity Legislation
2.5. Breastfeeding Trends
2.5.1. Breastfeeding Promotion
2.5.2. Breastfeeding Prevalence
2.5.3. Breastfeeding Legislation
2.6. Regulations
3 Market Profile
3.1. Overview
3.1.1. Definitions
3.1.2. Key Features and Developments
3.1.3. Manufacturers
3.2. Baby Milks
3.2.1. Key Features and Developments
3.2.2. Per Capita Trends
3.2.3. Market Segmentation
3.2.4. Manufacturers and Brands
3.3. Baby Cereals
3.3.1. Key Features and Developments
3.3.2. Per Capita Trends
3.3.3. Sector Segmentation
3.3.4. Manufacturers and Brands
3.4. Baby Meals
3.4.1. Key Features and Developments
3.4.2. Per Capita Trends
3.4.3. Sector Segmentation
3.4.4. Manufacturers and Brands
4 Distribution
4.1. Grocery Structure
4.2. Baby Food Distribution
5 The Suppliers
5.1. Company Profiles
5.1.1. Introduction
5.1.2. Suomen Nestlé Oy
5.1.3. Danone Finland Oy
5.1.4. Semper Oy
5.1.5. Valio Oy
5.2. Other Suppliers
5.2.1. Hipp Finland
5.2.2. Arla Ingman Oy Ab
5.2.3. Ella's Kitchen Suomi
6 Production and Foreign Trade
6.1. Production
6.2. Imports
6.3. Exports
7 The Future
7.1. Future Determinants
7.1.1. Live Birth Trends
7.1.2. Consumer Attitudes
7.1.3. Breastfeeding
7.2. Future Trends
8 Economic and Demographic Background
8.1. Political and Economic Summary
8.2. Economic Background
9 Appendix
9.1. What is this Report About?
9.2. Time Frame
9.3. Product Category Coverage
9.4. Methodology
9.5. About ERC - a division of Canadean
9.6. Disclaimer
List Of Tables
Table 1: Baby Food: % Growth, 2009-2015
Table 2: Baby Food: Per Capita Consumption and Expenditure, 2014and 2015
Table 3: Projected Market Size, 2021and Growth Rates, 2015-2021
Table 4: Birth and Population Trends, 2005-2015
Table 5: Births by Region, 2012-2014
Table 6: Baby Population, 2009-2015
Table 7: Family Structure, 2013
Table 8: Trends in Marriages and Divorces, 2009-2014
Table 9: Births by Age of Mother, 2009 and 2014
Table 10: Number of Women of Childbearing Age by Age Group, 2009and 2014
Table 11: Trends in Working Women, 2009-2015
Table 12: Employment Rates among Women with Children aged up to Three Years, 2006-2011
Table 13: Incidence of Exclusive Breastfeeding, 1995-2010
Table 14: Incidence of Overall Breastfeeding, 1995-2010
Table 15: Incidence of Extra Food Intake, 1995, 2005 and 2010
Table 16: Baby Food: Market Value, Current Prices, 2009-2015
Table 17: Baby Food: Market Value, Constant Prices, 2009-2015
Table 18: Baby Food: Market Value, US Dollars, 2009-2015
Table 19: Baby Food: Market Volume, 2009-2015
Table 20: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015
Table 21: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015
Table 22: Baby Food: Per Capita Expenditure, US Dollars, 2009-2015
Table 23: Baby Food: Per Capita Consumption, 2009-2015
Table 24: Baby Food: Manufacturer Share Trends, 2008-2014
Table 25: Baby Food: Manufacturer Shares by Sector, 2015
Table 26: Baby Milks: Sector Trends, 2009-2015
Table 27: Baby Milks: Per Capita Expenditure and Consumption, 2008-2014
Table 28: Baby Milks: Brand Price Positioning Analysis, 2015
Table 29: Baby Milks: Manufacturer Share Trends, 2008-2015
Table 30: Baby Milks: Brands by Segment, 2015
Table 31: Baby Cereals: Sector Trends, 2009-2015
Table 32: Baby Cereals: Per Capita Expenditure and Consumption, 2009-2015
Table 33: Baby Cereals: Manufacturer Share Trends, 2008-2015
Table 34: Baby Meals: Sector Trends, 2009-2015
Table 35: Baby Meals: Per Capita Expenditure and Consumption, 2009-2015
Table 36: Baby Meals: Manufacturer Share Trends, 2008-2015
Table 37: Packaged Food Sales by Channel, € Billion, 2009-2015
Table 38: Sales of Baby Food by Store Type, 2008-2015
Table 39: Suomen Nestlé: Market Shares, 2015
Table 40: Nutricia: Market Shares, 2015
Table 41: Hero/Semper: Market Shares, 2015
Table 42: Valio: Market Shares, 2015
Table 43: Imports of Baby Food by Type, Value, 2009-2014
Table 44: Imports of Baby Food by Type, Volume, 2009-2014
Table 45: Imports of Baby Food by Country of Origin, Volume, 2012-2014
Table 46: Imports of Baby Food by Country of Origin, Value, 2012-2014
Table 47: Exports of Baby Food by Type, Volume, 2009-2014
Table 48: Exports of Baby Food by Type, Value, 2009-2014
Table 49: Exports of Baby Food by Country of Destination, Volume, 2012-2014
Table 50: Exports of Baby Food by Country of Destination, Value, 2012-2014
Table 51: Birth and Population Projections, 2009-2021
Table 52: The Baby Population, 2015-2021
Table 53: Number of Women of Childbearing Age by Age Group, 2014and 2021
Table 54: Baby Food: Market Value Forecasts, Current Prices, 2015-2021
Table 55: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021
Table 56: Baby Food: Market Value Forecasts, US Dollars, 2015-2021
Table 57: Baby Food: Market Volume Forecasts, 2015-2021
Table 58: Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2015-2021
Table 59: Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2015-2021
Table 60: Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2015-2021
Table 61: Baby Food: Per Capita Consumption Forecasts, 2015-2021
Table 59: Economic Indicators, 2009-2016
Table 60: Key Macro-Economic Forecasts, 2015-2021
List Of Figures
Figure 1: Baby Food: Market Size, 2009-2015
Figure 2: Baby Food: Market Segmentation, 2015
Figure 3: Manufacturer Share, 2015
Figure 4: Baby Food: Manufacturer Representation, Value, 2014
Figure 5: Baby Food: Manufacturer Representation, Volume, 2014
