Summary
The Swedish baby food market has continued to be more buoyant than most European markets. This is due mainly to an upward trend in the number of births and to a relatively favorable economic climate. Growth will be largely as a result of the increasing number of live births predicted by the Swedish Statistical Office and strong growth in the milks, and to a slightly lesser extent in the meals sector. Organic and locally produced baby food is expected to perform well, as part of a marked trend generally towards healthier and allegedly more natural foods.
Key Findings
- In constant price terms, market value in 2014 was 49% up on 2008 levels, having risen appreciably faster than market volume, an indication of the swing towards liquid and premium products, as well as reflecting higher raw materials.
- Market value is expected to grow by 43.4% in current terms; in constant terms sales are forecast to grow by 28.6%, more rapidly than consumption, as a result of moves towards more sophisticated products, particularly in the case of milks and meals.
- Largely because of the high levels of intake in cereals and meals, the two most important sectors of the market, growth in per capita consumption has been slow, rising by only 2.4% over the period between 2008 and 2014
Synopsis
“Baby Food in Sweden” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Sweden market.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Reasons To Buy
- Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation.
- Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
Investigates which categories are performing the best and how this is changing market dynamics.
Table Of Contents
Executive Summary
Major Developments
Market Structure
Per Capita
Distribution
The Suppliers
The Future
Background to the Market
Births
Live Birth Rates
Births by Region
The Baby Population
The Consumer
Living Standards
Eating Habits
Socio-Demographic Trends
Family Structure
Number Women of Childbearing Age
Working Women
Female Employment
Maternity Legislation
Breastfeeding Trends
Breastfeeding Promotion
Breastfeeding Prevalence
Breastfeeding Legislation
Market Profile
Overview
Definitions
Key Features and Developments
Manufacturers and Brands
Baby Milks
Key Features and Developments
Per Capita Trends
Market Segmentation
Manufacturers and Brands
Baby Cereals
Key Features and Developments
Per Capita Trends
Market Segmentation
Manufacturers and Brands
Baby Meals
Key Features and Developments
Per Capita Trends
Market Segmentation
Manufacturers and Brands
Baby Drinks
Key Features and Developments
Per Capita Trends
Market Segmentation
Manufacturers and Brands
Distribution
Grocery Structure
Baby Food Retailing
The Suppliers
Company Profiles
Introduction
Semper AB
Nestlé Sverige AB
Hipp GmbH and Co Vertrieb KG
Other Suppliers
Production and Foreign Trade
Production
Imports
Exports
The Future
Future Determinants
Live Birth Trends
Breastfeeding and Child Nutrition
Consumer Attitudes
Future Trends
Economic Background
Political and Economic Summary
Economic Background
Appendix
What is this Report About?
Time Frame
Product Category Coverage
Methodology
About ERC - a division of Canadean
Disclaimer
List Of Tables
Table 1: Baby Food: Manufacturer Shares, 2014
Table 2: Projected Market Size, 2020 and Growth Rates, 2014-2020
Table 3: Birth and Population Trends, 2004-2014
Table 4: Live Births by Region, 2010-2014
Table 5: Baby Population, 2004-2014
Table 6: Trends in Marriage and Divorces, 2006-2014
Table 7: Births by Age of Mother, 2008 and 2014
Table 8: Number of Women of Childbearing Age by Age Group, 2008 and 2014
Table 9: Female Employment Trends, 2008-2015
Table 10: Paid Employment Among Mothers, According to Age of Youngest Child,2008-2013
Table 11: Working Mothers by Age and Number of Children and Working Hours,2006 and 2012
Table 12: Overall Breastfeeding Trends, 1986-2012
Table 13: Partial and Exclusive Breastfeeding Trends, 2006-2012
Table 14: Breastfeeding by Region, 2012
Table 15: Breastfeeding, by Number of Months, 2012
Table 16: Baby Food: Market Value, Current Prices, 2008-2014
Table 17: Baby Food: Market Value, Constant Prices, 2008-2014
Table 18: Baby Food: Market Value, US Dollars, 2008-2014
Table 19: Baby Food: Market Volume, 2008-2014
Table 20: Baby Food: Per Capita Expenditure, Current Prices, 2008-2014
Table 21: Baby Food: Per Capita Expenditure, Constant Prices, 2008-2014
Table 22: Baby Food: Per Capita Expenditure, US Dollars, 2008-2014
Table 23: Baby Food: Per Capita Consumption, 2008-2014
Table 24: Baby Food: Manufacturer Share Trends, 2008-2014
Table 25: Baby Food: Manufacturer Shares by Sector, 2014
Table 26: Baby Milks: Sector Trends, 2008-2014
Table 27: Baby Milks: Per Capita Expenditure and Consumption, 2008-2014
Table 28: Breakdown of the Milks Market, Value, 2008-2014
Table 29: Breakdown of the Milks Market, Volume, 2008-2014
Table 30: Baby Milks: Brand Price Positioning Analysis, 2015
Table 31: Baby Milks: Manufacturer Shares, Value, 2008-2014
Table 32: Baby Milks: Manufacturer Shares, Volume, 2008-2014
Table 33: Baby Milks: Brands by Segment, 2015
Table 34: Baby Cereals: Sector Trends, 2008-2014
Table 35: Baby Cereals: Per Capita Expenditure and Consumption, 2008-2014
Table 36: Baby Cereals: Breakdown of Sales, Value, 2008-2014
Table 37: Baby Cereals: Retail Prices by Manufacturer, Brand and Product, 2015
Table 38: Baby Cereals: Manufacturer Shares, Value, 2008-2014
Table 39: Baby Cereals: Manufacturer Shares, Volume, 2008-2014
Table 40: Välling: Manufacturer Shares, Value, 2008-2014
Table 41: Välling: Manufacturer Shares, Volume, 2008-2014
Table 42: Other Cereals: Manufacturer Shares, Value, 2008-2014
Table 43: Other Cereals: Manufacturer Shares, Volume, 2008-2014
Table 44: Baby Meals: Sector Trends, 2008-2014
Table 45: Baby Meals: Per Capita Expenditure and Consumption, 2008-2014
Table 46: Baby Meals: Sales by Segment, 2008-2014
Table 47: Baby Meals: Retail Prices by Manufacturer, Brand and Product, 2015
Table 48: Baby Meals: Manufacturer Shares, Value, 2008-2014
Table 49: Baby Meals: Manufacturer Shares, Volume, 2008-2014
Table 50: Baby Drinks: Sector Trends, 2008-2014
Table 51: Baby Drinks: Per Capita Expenditure and Consumption, 2008-2014
Table 52: Baby Drinks: Retail Prices by Manufacturer, Brand and Product, 2015
Table 53: Baby Drinks: Manufacturer Shares, Value, 2008-2014
Table 54: Baby Drinks: Manufacturer Shares, Volume, 2008-2014
Table 55: Finger Foods: Retail Prices by Manufacturer, Brand and Product, 2015
Table 56: Breakdown of Food Retail Sales by Outlet Type, 2008-2014
Table 57: Shares of the Retail Food Sector by Operator, 2008-2014
Table 58: Major Swedish Food Retailers, 2014
Table 59: Semper: Market Representation, 2014
Table 60: Nestlé: Market Representation, 2014
Table 61: Hipp: Market Representation, 2014
Table 62: Imports of Baby Food by Type, Volume, 2009-2014
Table 63: Imports of Baby Food by Type, Value, 2009-2014
Table 64: Imports of Baby Food by Country of Origin, Volume, 2012-2014
Table 65: Imports of Baby Food by Country of Origin, Value, 2012-2014
Table 66: Exports of Baby Food by Type, Volume, 2012-2014
Table 67: Exports of Baby Food by Type, Value, 2009-2014
Table 68: Exports of Baby Food by Country of Destination, Volume, 2012-2014
Table 69: Exports of Baby Food by Country of Destination, Value, 2012-2014
Table 70: Birth and Population Trends, 2008-2020
Table 71: The Baby Population, 2014-2020
Table 72: Number of Women of Childbearing Age by Age Group, 2014 and 2020
Table 73: Baby Food: Market Value Forecasts, Current Prices, 2014-2020
Table 74: Baby Food: Market Value Forecasts, Constant Prices, 2014-2020
Table 75: Baby Food: Market Value Forecasts, US Dollars, 2014-2020
Table 76: Baby Food: Market Volume Forecasts, 2014-2020
Table 77: Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2014-2020
Table 78: Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2014-2020
Table 79: Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2014-2020
Table 80: Baby Food: Per Capita Consumption Forecasts, 2014-2020
Table 81: Economic Indicators, 2008-2015
Table 82: Key Macro-Economic Forecasts, 2014-2020
List Of Figures
Figure 1: Baby Food: Market Size, 2008-2014
Figure 2: Baby Food: Market Segmentation, 2014
Figure 3: Baby Food: Manufacturer Shares, 2014
Figure 4: Baby Food: Manufacturer Representation, Value, 2014
Figure 5: Baby Food: Manufacturer Representation, Volume, 2014
